WeDominate - Market Desire Strategy Template.xlsx

	A	B	C
1	Market Desire Strategy		Person 1
2	Dream Customer	Name
3		Company Name
4		Niche
5		Location
6		Vertical(B2B/B2C)
7		Role/Experience Level
8		Number of Employees
9	Desired State (Hopes & Dreams)	Desired Metrics (Revenue , closing rate, followers etc)
10		Desired Outcomes (Exiting the company , buying a house etc)
11		Desired Emotions (How they want themself to feel?)
12	Current State	Current Metrics(Revenue ,Closing Rate , followers etc)
13		Daily Activities (What's your Normal Day looks like?)
14		Current Tools & Softwares using Every day
15		Influencers they follow and the reasources they are consuming information from.
16		Info Products ,Coaching Programs they have bought. Live events they have went to
17		Current Beliefs , Emotions and Fear in this market? (For Eg: Life coaching is a scam. Facebook ads Don't work. Organic marketing takes a long time to see the ROI) etc
18	Problems (what are the things that keep them awake all night?)	Problem 1 - Urgency 1 - Price they would pay to get this solved
19		Problem 2 - Urgency 2 - Price they would pay to get this solved
20		Problem 3 - Urgency 2 - Price they would pay to get this solved
21		Problem 4 - Urgency 4 - Price they would pay to get this solved
22		Problem 5 - Urgency 5 - Price they would pay to get this solved
23	Solution Failures	what have they tried so far to solve their Problems but have failed at?
24	Frustrations and Emotions	What are they frustrated by? Why? How are they feeling?
25	Frustrations and Emotions	What are they angry at ?
26	Consequences	what will happen if they don't make a change? what will be the outcomes? How much time they have to solve this?
27	Forces & Winds (you will be filling this)	What trends are happening in the Market? How will this negatively affect them if they don't adapt?
28	CopyBoarding (what are the Objections you get when i say I help you {Your offer}?)	Objection 1 (This has to be in orderwise like the first thing that come to their mind )
29		Objection 2
30		Objection 3
31		Objection 4
32		Objection 5
33		Objection 6
34		Objection 7
35		Objection 8
36		Objection 9
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