Case 2: VGM Atomic Heart Playtest Summary Tables Feb 2023.xlsx

	A	B	C	D	E	F	G	H
1	VGM Atomic Heart Playtest, Feb 2023	Total Sample (n = 100)	Male (n = 80)	Female (n = 17)	Bioshock Fans (n = 90)	Dishonored Fans (n = 45)	Wolfenstein Fans (n = 22)	Metro Fans (n = 23)

2
3	Key Metrics - After Concept Description
4	How fun do you expect this game to be?	7.8	7.7	8.2	7.8	7.5	7.9	7.7
5	How interested are you in playing this game?	7.8	7.8	8.2	7.9	7.6	8.1	7.6
6	How likely are you to purchase this game?	6.5	6.5	6.6	6.5	6.2	6.5	6.3
7	How likely are you to recommend this game to a friend?	6.6	6.5	7.4	6.7	6.3	6.7	6.4
8
9	Key Metrics - After Feature List
10	How fun do you expect this game to be?	8.1	8.0	8.4	8.1	7.8	8.2	8.2
11	How interested are you in playing this game?	8.2	8.1	8.8	8.2	7.9	8.5	8.4
12	How likely are you to purchase this game?	6.8	6.7	7.1	6.8	6.3	6.6	6.8
13	How likely are you to recommend this game to a friend?	6.9	6.8	7.5	7.0	6.5	6.9	7.0
14
15	Key Metrics - After Screenshots
16	How fun do you expect this game to be?	8.4	8.3	8.8	8.4	8.2	8.5	8.2
17	How interested are you in playing this game?	8.4	8.3	8.9	8.4	8.2	8.7	8.1
18	How likely are you to purchase this game?	7.2	7.2	7.7	7.3	7.0	7.1	7.1
19	How likely are you to recommend this game to a friend?	7.3	7.1	8.0	7.4	6.8	7.2	7.0
20
21	Key Metrics - After Trailers
22	How fun do you expect this game to be?	8.5	8.4	9.0	8.5	8.4	8.6	8.5
23	How interested are you in playing this game?	8.5	8.4	9.2	8.5	8.4	8.8	8.3
24	How likely are you to purchase this game?	7.5	7.4	8.2	7.5	7.3	7.2	7.5
25	How likely are you to recommend this game to a friend?	7.5	7.3	8.3	7.6	7.2	7.4	7.6
26
27	Key Metrics - After Gameplay
28	How do you feel about the overall fun of this title?	7.7	7.6	8.3	7.7	7.5	6.9	7.0
29	How interested are you in playing this game outside of this playtest?	7.6	7.6	8.0	7.6	7.6	6.8	7.0
30	How likely are you to purchase this game?	6.7	6.8	6.9	6.7	6.8	5.8	6.3
31	How likely are you to recommend this game to a friend?	7.1	7.1	7.7	7.2	7.1	6.2	6.8
32	How did you feel when you finished playing?
33	I wanted to keep playing	71%	70%	76%	70%	76%	64%	70%
34	I was satisfied with the amount of time I played	13%	14%	12%	13%	7%	14%	9%
35	I was bored before I finished playing	16%	16%	12%	17%	18%	23%	22%
36
37	Background Awareness
38	Please rank the top 5 elements below that you feel are most important to focus on to make a good first-person action role-playing game. (1 = Most important, 2 = Second most important, etc.) (% Top Rank)
39	Gameplay (single-player)	37%	41%	6%	37%	53%	68%	35%
40	Story	20%	20%	24%	20%	18%	9%	9%
41	Combat	11%	13%	6%	12%	9%	5%	4%
42	Gameplay (cooperative multiplayer)	7%	6%	12%	8%	7%	5%	4%
43	Controls	5%	4%	12%	6%	2%	5%	0%
44	Enemies	4%	5%	0%	4%	2%	5%	13%
45	Weapons	4%	3%	12%	2%	4%	5%	9%
46	Graphical quality	3%	3%	6%	2%	0%	0%	4%
47	Gameplay (competitive multiplayer)	2%	3%	0%	1%	0%	0%	9%
48	Player character	2%	1%	6%	2%	0%	0%	0%
49	Art style	1%	1%	0%	1%	0%	0%	0%
50	Customization	1%	0%	6%	1%	0%	0%	4%
51	Environments	1%	1%	0%	1%	2%	0%	4%
52	Music	1%	0%	6%	1%	2%	0%	4%
53	Sound effects	1%	0%	6%	1%	0%	0%	0%
54
55	Which of the following new and upcoming games have you heard of, if any? (Select all that apply.)
56	Hogwarts Legacy	98%	98%	100%	98%	98%	95%	96%
57	Dead Space (2023)	91%	89%	100%	91%	93%	95%	87%
58	Dead Island 2	75%	74%	76%	76%	76%	82%	78%
59	Atomic Heart	68%	70%	53%	71%	73%	86%	78%
60	Forspoken	56%	58%	47%	54%	73%	68%	78%
61	Octopath Traveler II	43%	39%	53%	44%	58%	55%	57%
62	Hi-Fi Rush	39%	40%	24%	39%	51%	41%	65%
63	Wild Hearts	34%	38%	6%	36%	42%	50%	43%
64	Like a Dragon: Ishin!	30%	29%	29%	31%	36%	36%	39%
65	None of the above	2%	3%	0%	2%	2%	5%	4%
66
67	Among respondents that have heard of at least one of the new and upcoming games	n = 98	n = 78	n = 17	n = 88	n = 44	n = 21	n = 22
68	Which of the following games have you played, if any? (Select all that apply.)
69	Dead Space (2023)	22%	19%	29%	23%	30%	29%	27%
70	Hogwarts Legacy	21%	23%	18%	22%	30%	43%	23%
71	Hi-Fi Rush	12%	13%	12%	11%	18%	14%	23%
72	Forspoken	5%	6%	0%	6%	5%	19%	14%
73	Octopath Traveler II	4%	5%	0%	3%	5%	5%	5%
74	Like a Dragon: Ishin!	1%	1%	0%	1%	0%	5%	0%
75	Wild Hearts	1%	1%	0%	1%	0%	5%	0%
76	None of the above	54%	55%	53%	55%	36%	24%	36%
77
78	Among respondents that have played the corresponding game	(varying bases)	(varying bases)	(varying bases)	(varying bases)	(varying bases)	(varying bases)	(varying bases)
79	How would you rate the overall fun of each of the following games?
80	Like a Dragon: Ishin!	10.0	10.0		10.0		10.0
81	Hogwarts Legacy	8.9	8.8	9.7	8.9	9.1	9.3	8.4
82	Hi-Fi Rush	8.8	8.9	8.5	8.7	8.4	8.3	8.8
83	Dead Space (2023)	8.6	8.7	8.2	8.5	8.5	9.2	8.5
84	Octopath Traveler II	8.5	8.5		9.0	8.5	10.0	7.0
85	Wild Hearts	8.0	8.0		8.0		8.0
86	Forspoken	6.4	6.4		6.4	6.0	6.5	5.3
87
88	Among respondents that have heard of the corresponding game but haven't played it	(varying bases)	(varying bases)	(varying bases)	(varying bases)	(varying bases)	(varying bases)	(varying bases)
89	How interested are you in playing each of the following games, if at all?
90	Dead Space (2023)	8.0	8.2	7.2	8.1	7.8	8.4	7.4
91	Atomic Heart	8.0	8.0	7.8	8.0	8.0	8.4	8.0
92	Dead Island 2	7.7	7.7	8.1	7.6	7.5	8.3	7.2
93	Hi-Fi Rush	7.7	7.4	9.5	7.6	7.7	7.5	7.2
94	Like a Dragon: Ishin!	7.6	7.8	6.6	7.5	7.7	8.1	7.4
95	Octopath Traveler II	6.3	6.2	6.8	6.2	6.5	7.1	7.4
96	Wild Hearts	6.3	6.4	1.0	6.2	6.7	7.2	7.1
97	Hogwarts Legacy	6.2	6.5	5.8	6.3	5.1	3.8	6.1
98	Forspoken	6.0	5.8	6.8	5.9	6.6	6.5	6.0
99
100	Among respondents that have heard of Atomic Heart	n = 68	n = 56	n = 9	n = 64	n = 33	n = 19	n = 18