Adopted economic development implementation plan.xlsx
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Comprehensive Economic Development Strategic Action Plan
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Priority #1: Rebuild & Expand Existing / Build New Local Attractions and VenuesStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Assess Resources and Complete Planning
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Action #1
Conduct community asset inventoryLocal Tourism CouncilTexas Tourism Council In-KindMay 2018
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Action #2
Work with non-profit attractions, hotels, and restaurants to facilitate rebuilding and seek funding based upon priority County, CoR, ToF, CoCRebuild Tx, Lyft Fund, USDAApr 2018- Dec 2019
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Action #3
Address pier restorations (private and public)tbdtbd 2020
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Action #4
Solicit technical assistance (community assessment) by the Texas Department of Tourism to explore enhancement of existing venues and possibility of new venues (ex: ballfields for tournaments, zipline, expanded winery, brewery, theater, kayaking, paddleboarding) and ecotourism. Seek funding for recommended projectsLocal Tourism CouncilTx Dept of TourismFeb-Aug 2018
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Action #5
Create a Design Manual and execute common theming/brand for public facilities, beach facilities, parks, and private sector buildings as they are rebuilt and newly built. -- Incorporate streetscape, landscape, signage, banners, buildings. -- Establish a process to ensure execution by all parties (public and private).ACND, Rockport, Fulton, County, COC, non-profits, Tourism Council & RCAD TeamsPlanning grant (EDA), donations, landscape archiect, Texas APA, private sectorMay-July 2018
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Action #6
Adopt multi-jurisdictional Incentives Policy to attract venues and specialty retail (public & private)CoR, ToF, County, Tourism, EDC, ACNDTechnical Assistance from LTRTSummer-Fall 2018
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Action #7
Evaluate updated Retail Leakage report and develop an execution plan New EDC if establishedPrivate sector in-kind donation2019
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Action #8
Conduct business needs assessment to facilitate more business re-openings; coordinate cohesive downtown business hours and interestsShort Term Teams, CoC, EDCStaff and volunteer in-kind2018-2019
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Priority #1: Rebuild & Expand Existing / Build New Local Attractions and VenuesStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Develop City/Town Centres to Generate Foot Traffic and New Business Attraction
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Action #1
Develop, review, update Master Plans: --Consolidate the Heritage District, Cultural Arts District, and Harborfront Plans into one cohesive plan. --Include mixed use (housing, retail, office, city hall, county courthouse, cultural arts/heritage facility(s) etc), and mixed income. --Develop a master plan for downtown Fulton to preserve its charmACND, CoR, ToF, County, COC, non-profits, Tourism CouncilPlanning grant (EDA) & Texas Planning Assn (in-kind)2018-2019
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Action #2
Develop arts, meeting and event venues to anchor the Districts: --Develop and operate an arts/performing arts/conference center in the Cultural Arts/City Center District serving multiple arts, culture, and historic non-profit groups in the region. --Rebuild the Fulton Special Events Center to increase business (weddings, reunions, special events, concerts.All arts/culture, nonprofits; Tourism Council, CoR, ToF, RCAMatching funds of 20% for EDA grant; PA, EDA, CBDG-DR2018-2020
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Action #3
Pursue County Courthouse and City Hall co-location and related plazaCoR, CountyPA, Gov, Insurance, USDA, Mit2018-2020
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Action #4
Focus on working with the private sector and individual property owners to unify interests and pursuits.CoR, ToF, COC, ACND, non-profits, Tourism CouncilPrivate sector, TIF2019
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Action #5
Construct District/ Downtown / City/Town Centre Improvements: --Rockport Harbor Boardwalk and Marina and related boat traffic improvements; explore sea plane project --Infrastructure, landscape, streetscape, street lighting, safety signs, street signs, signage, restrooms, pedestrian improvements/safety --Construct small venues (water feature for kids, playground etc) --Public parking --Reconstruct pier --Prepare all documents and process to create a TIFACND, CoR, ToF, County, COC Team, bond counselPlanning grant, improvement grants, loans, TIRZ, EDA, USDA, PA, Tx Capital Fund, Tx Parks & Wildlife & TPW Foundation2018-2022
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Priority #1: Rebuild / Build New Local Attractions and Venues - con'tStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Develop City/Town Centres to Generate Foot Traffic & New Business Attraction cont
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Action #6
Hold group beautification and repair events. Include minor improvements to public and private infrastructure and buildings - "Extreme District Makeover"Short Term Teams, CoR, ToFCoR, ToF1 block every 6 months
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Action #7
Execute beautification projects in accordance with the design standards manual to enhance sense of place Short Term Teams, Keep AC BeautifulCoR, ToF, Keep Tx Beautiful, private sector donations2019-2024
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Action #8
Link/loop all venues with trails and or wide sidewalks within and outside the District. Address disconnects, bottlenecks, and conflicts.Aransas PathwaysGrants, TIF, Tx Parks & Wildlife, TxDot2018-2024
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Action #9
Address downtown flooding issues
CoR, ToF, County
Mitigation funding, USDA, Restore2018 plan; 2019/20 execution
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Action #10
Consider combined arts incubator/housing initiative COC, CoR, County, RCAD, RCA TeamAs per CAD and Housing Plan2020
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Priority #2: Explore Diversifying the Economy with New Target Markets and Address Necessary "Infrastructure" To SupportStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Action #1
Form an economic development organization and establish formal partnerships, contractual arrangements, and funding sources. COC, CoR, ToF, CountyTx ED Council, Bus. Reps, County, ACND, ISD, COC, CoR, ToFSummer 2018
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Address Workforce Needs and Development
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Action #1
Assess workforce skillsets and develop training programs to support target industry; Coordinate with Regional resources and institutionsEDC, COC, ISD, Regional CollegesCOC, USDA, ISDFall 2018 -2021
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Action #2
Execute Workforce Housing Plan goals and tactics to bring employees back. Recognize that workforce is the #1 factor for business locationsCoR, ToF, County, LTRTtbdSum 2018-2023
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Action #3
Develop and execute a marketing strategy for workforce recruitmentEDC, COC, LTRTtbdSum 2018
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Action #4
Hold regional housing and jobs fair (loans, credit counseling, down pmt)COC,HUD, LTR Team$1,000 CoR, ToF, County, HUDApr 2018, Aug 2018
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Analyze Business Recruitment Readiness and Take Actions to Address
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Action #1
Work with the Texas Economic Development Corporation to identify new target market industries to stabilize through economic cyclesCOC, EDC, TEDCTx Economic Dev Council In-kindFall 2018
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Action #2
Adopt multi-jurisdictional Incentives Policy for redevelopment and development Cities, County, ACND TeamCOC, LTRT staffingMay 2018
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Action #3Perform Comprehensive Analysis of business site selection factors / considerations and update Economic Development Plan accordingly (see attachment "A" for details)Winter/ spring
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--Business and operating conditionsEDC, COCEDC Committee workWinter 2019
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--Geographically variable costs
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--Real estate / site
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--Business risks
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Action #4
Establish program to facilitate entrepreneurshipEDC, COCEDC Committee2022
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Priority #2: Explore Diversifying the Economy with New Target Markets and Address Necessary "Infrastructure" To Support - con'tStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Address Healthcare Gaps and Needs
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Action #1
Address lack of regional hospital facilitiesCountyFederal CDBG-DR grants, Tx Ag grant, USDA2018-2021
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Action #2
Address loss of retirement facilities: --Inventory and seek rebuilding of existing centers --Recruit new retirement facility providers in the event there is a long term loss of beds.CoR, County, LTRT Federal CDBG-DR grants2020
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Leverage and Enhance Aransas County Airport for Tourism and Business Diversification
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Action #1
Update Airport Layout Plan if neededCountyTXDOT grant2021
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Action #2
Update the Aiport Master Plan if neededCountyTXDOT grant2022
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Evaluate Fire Department Needs to Meet New Target Industry Requirements
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Action #1
Evaluate existing fire department resources and capabilities as it relates to target industry needsEDC, VFD, City, CountyPublic safety & homeland security grants, CoR2024
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Address Where Companies Will Locate -Business Parks, Other Sites, and Buildings
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Action #1
Consider purchasing property for a business park or consider landbanking of city or county owned property for a business parkEDC, CoR, County Teamtbd2020
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Action #2
Consider constructing infrastructure to serve a new business park; --As a new prospect is identified, work with Texas Dept of Agriculture on a Texas Capital Fund grant or EDA grant to extend infrastructure/utilities into the business parkEDC, CoR, County TeamTx Capital Fund Grant2021
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Action #3
Perform a building inventory and make recommendation to address deficitsEDC, CoCStaff2019
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Priority #2: Explore Diversifying the Economy with New Target Markets and Address Necessary "Infrastructure" To Support - con'tStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Pursue Transportation Enhancements to Support Tourism and Business Diversification
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Action #1
Review area transportation thoroughfares and pursue local/state improvements; adopt Transportation Plan (multi-modal)EDC, CoR, County, COGStaff2023
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Action #2
Address the intersection at Broadway and Business 35 for visitor convenience and safetyCoR, County TXDOT2021
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Action #3
Continue to pursue multi-modal transportationAransas PathwaysGrantsOn-going
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Priority #3: Enhance Marketing and Promotion Program to Revitalize Tourism - Targets & BrandingStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Action #1
Communicate we are "open for business" with specific, current information in multiple media forms --Track hotel availability and actively market informationJeff Hunt of ICF, COCHotel Motel Funds, Rebuild Tx FundJan-Apr 2018, on-going
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Action #2
Solidify brand (ecotourism, short getaways, active/sporting getaways) and identify funding to enhance marketing.Jeff Hunt, Short Term TeamsState Hotel/Motel GrantApr-June 2018
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Action #3
Review tourism website and regional tourism websites; make changes/request changes to reflect targeted marketing messageCOCStaffMay 2018
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Action #4
Consider pursuing year round tourism; encourage day trips to counter perceptions that there is nothing to do or no place to stay. COCStaff2018-2020
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Action #5
Re-establish the venue sign wayfinding program. Inventory all venues and trails; develop and install wayfinding signage. Install promotional maps. Ensure design matches the brand.Tourism Council, COC, PathwaystbdLate 2018, early 2019
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Evaluate, Develop and Invest in Expanding Visitor Experience in the Downtown/District/ City/Town Centre AreasStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Action #1
Adopt the Cultural Arts District and Rockport Center for the Arts strategic plans. Incorporate these goals into the Economic Development Plan.RCAD, RCA, COC, CoR, CountyStaffFall 2018
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Action #2
Activate Cultural Arts District to act as umbrella for coordinated programs and events in the DistrictCultural Arts Districttbd as per CAD PlanFall 2018
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Action #3
Consider developing small, frequent cultural and arts programs and events. Ex: music vignettes, family entertainment, funky theme, chalk/digital graffiti Cultural Arts District$20,000 per yearMay 2018-monthly
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Action #4
Infuse more culture & art projects, Ex: mural project, public art sculpture, Harvey memorial structureRCAD, RCAtbd as per CAD & RCAD PlansOn-going
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Action #5
Consider new monthly or existing events such as: birding tours, fishing tournaments, harbor stage, auto show, music, drone racing, cruisesShort Term Teams, Tourism Council, CAD$15000 Hotel Motel FundsJune 2018-monthly
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Attract Volunteers to Spend Money in Our Community and Help With Recovery Stakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Action #1
Develop a "VolunTOURing" program by attracting volunteers to spend money and help with recovery. COC, Short Term TeamsStaffMar 2018
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Action #2
Develop trip packaging and referrals (lodging, transportation, activities, tours)COC, Short Term TeamsStaffMay 2018
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Action #3
Adopt marketing program to attract VolunTOURists to established tours. COC, Short Term TeamsNetwork List, College Vol. CoordinatorsMay 2018
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Retain, Support, and Grow Existing Businesses Stakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Action #1
Develop business recovery "Toolkit" Program based upon survey results. --Assemble business resources based upon assessment (SBDC). --Assemble a team for business outreach.COC, Short Term TeamsCOC, Volunteers, $tbdJan-Sept 2018
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Action #2
Pursue a grant program to fund building repair and enhancements, flood proofing, mitigation, and equipmentMitigation TeamMitigationJan-Sum 2018
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Action #3
Coordinate with existing nonprofit loan programs (PeopleFund, Lift) and other funding sources (USDA), to secure funding for business building repair and enhancements, floodproofing, working capital, mitigation, and equipmentCOCCOC, Lift, People Fund, SBDC, CoR, ToFJan-Sum 2018
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Action #4
Provide professional assistance to help cultivate business merchandising, signage, website, and facadeCOCCOC thru Chamber Academy2019
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Action #5
Establish a program to address recruiting employees back to the community including addressing housing needsCOC, CoR, ToF, CountyCOCFeb-July 2018
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Action #6
Consider programs for existing business expansionCOC, CoR, ToF, CountyTBD2021
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Pursue Community Quality of Life/ Place / Sense of Place EnhancementsStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Action #1
Develop a master plan to enhance quality of place. Focus on gateways and strategic corridors first. --Include strategy to minimize code violations --leverage assets such as oak trees, nature etc. --Leverage a partnership with Keep Aransas County Beautiful to execute projects in the master plan and to secure grantsKACB, Pathways, CoR, ToFVolunteers, state grant, private donations2019
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Pursue Community Quality of Life/ Place / Sense of Place Enhancements - con'tStakeholder Reponsible for ImplementationIntegrated Use of Other FundsTiming
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Action #2
Consider developing city and county demolition programs for dilapidated structures
CoR, ToF, County
CDBG-DR fundsFall 2018
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