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RESEARCH TEMPLATE
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TARGET MARKET
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• What kind of person is going to get the most out of this product? think kevin spacey in american beauty. mid 30s having an extreme midlife crisis
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• Who are the best current customers, with the highest LVT?men & women 30+
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• What attributes do they have in common?confusion, anger and insecurity
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AVATAR
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Name, Age & FaceNAME: LESTER BURNHAM

AGE: 42
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Background and mini life history
General context of their life and previous experiences.		Living in the suburbs of america lester is a middle class magazine writer. Working this job for 10+ years, he is becoming resentful of life. His marriage with his wife carolyn is in turmoil. There is a lack of fufilment for both parties, causing stress and entanglements. He feels like a loser and he might be right. As he likes to say It's the weirdest thing. I feel like I've been in a coma for about twenty years, and I'm just now waking up. His daughter wants to love him but resents him.
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Day-in-the-life
A rough idea of what the average day in their life looks like 		Lester wakes up to the typical feeling of emptyness, like a zombie he brushes his teeth before making his way down to the kitchen to drink his coffee. Both him and his wife get ready for work but not before their morning chit chats and arguments. WHile at his job he cant help but staring at the computer, thinking and expressing his true feelings to his boss and company. AFter making it home he sits at the dinner table with his daughter and wife, having some forced and akward conversations, usually ending in arguements. His spare time is filled with drinking and watching tv, he goes to sleep and it all repeats.
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Values
What do they believe is most important? What do they despise?		build something meaningful in life, family
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Outside Forces
 What outside forces or people does the Avatar feel influences their life?		boss, job, colleagues, wife
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CURRENT STATE
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• What is painful or frustrating in the current life of my Avatar?the pain the avatar is currently facing is a midlife crisis, he feels trapped, a prisoner with no release
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• What annoys them?

• What do they fear?
his boss, his wife, himself
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• What do they lie awake at night worrying about?stuck in the past of how things were good, and thinking about how in all these years he has no sense of accomplishment
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• How do other people percieve them?
What lack of status do they feel		loser with no respect.
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• What words do THEY use to describe their pains and frustrations?a prisoner, boring, something is missing, loser, stuck, hate, desperate
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DREAM STATE
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• If they could wave a magic wand at their life and fix everything, what would their life look like?passionate and full of energy. a positive vibe and lovely smile. finding actual happiness and satisfaction.
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• What enjoyable new experiences would they have?happy personal and intimate relationships, more time for himself and a great relationship with his daughter
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• How would others percieve them in a positive light?smart & perservering, someone they could come to for advice
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• How would they feel about themselves if they made that change?very proud of his hard work.
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• What words do THEY use to describe their dream outcome?feel again, passion, in control, only if, free
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ROADBLOCKS
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• What is keeping them from living their dream state today?confusion and no sense of purpose
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• What mistakes are they making that are keeping them from getting what they want in life?being emotional and not taking action
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• What part of the obstacle does the Avatar not understand or know about?his inability to see past his emotions
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• What is the one KEY roadblock that once fixed will allow them to move forward to their DO?his lack of asertiveness paired with low esteem.
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SOLUTION
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• What does the Avatar need to do to overcome the KEY roadblock?he needs to wake up and realise nothing will change unless he takes action
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• If they <insert solution>, then they will be able to <insert dream outcome>if they take action right now, they will be on the road to having a life that he is in control of and fix his marrage and the relationship with his daughter
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PRODUCT
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• How does the product help the Avatar implement the Solution?by teaching you and preparing for the mindset needed to take action
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• How does the product help the reader increase their chances of success?		with guidelines and ideas for you model to become financially free
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• How does the product help the reader get the result faster?by showing you how the discomfort and pain you currently feel is exactly the momentum you need to break free of that prison and finally take control of your life right now!
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• How does the product help the reader get the result with less effort or sacrifice?By telling you how all the sacrifice you need has already been done by the pain and suffering they have been feeling these past how many years, and how this is a formula that can be completely followed.
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