GA Measurement - Project Tracker

	B	C	D	E	F	G	H
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2		Google Analytics Measurement
3		Project Tracker (example.com)				Please use @Alan Chapman to send notifications to me
4	Item	Action	Notes	Further Info	Done?	Date Completed?	Notes/questions/comments?

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6	Admin - GA
7	Tracking on all pages (check for pages with no or incorrect tracking code)	Crawl all pages with a tool like Screaming Frog		http://www.seerinteractive.com/blog/screaming-frog-to-verify-google-analytics/
8	Tracking code in correct place in source code	Manually check the code on your primary pages and spot-check all page template groups		https://support.google.com/analytics/answer/1008080?hl=en
9	Third party payment gateways	If third party payment gateways are being used, add them to the Referral Exclusion List	Failure to take into account payment gateways can cause GA to reset the session when users 'leave' the website	https://support.google.com/analytics/answer/2795830?hl=en
10	Views	If not already set up, create a Master View, All Website Data View & Test View	Standard setup. The Master View is your 'source of truth'. All Website Data is your backup. Test View is good to testing and debugging new tracking setups.	https://support.google.com/analytics/answer/1009714?hl=en
11	Linking Google Products	Ensure Google Ads, Search Console, etc. are linked to GA	By linking all Google products to Google Analytics, you can see more upstream data from these platforms. For example, linking Search Console shows you more organic search data INSIDE Google Analytics.	https://support.google.com/analytics/answer/1033961?hl=en; https://support.google.com/analytics/answer/1308621?hl=en
12	Self Referral Traffic Excluded	Configure your campaign UTM parameters to reflect paid traffic vs actual referral traffic. Otherwise the former can be mistaken for the latter.	Is referring traffic reported accurately, or should some of it be treated as campaign traffic?	https://support.google.com/analytics/answer/2795830?hl=en
13	Data retention	Ensure an appropriate data retention has been set for the property	You can choose how long Analytics retains data before automatically deleting it.	https://support.google.com/analytics/answer/7667196?hl=en
14	User-based reporting	Check that user-based reporting has been enabled (in ‘Property Settings’)	Enabling users metrics in reporting adds additional user-level data to your reports.	https://support.google.com/analytics/answer/6339208?hl=en
15	Google Signals	Check that Google Signals has been enabled to automatically collect cross device insights		https://support.google.com/analytics/answer/7532985?hl=en
16	Exclude URL query parameters	Exclude URL Query Parameters (that appear in your URLs) that you do not want to see in your reports. Enter as a comma-separated list.		https://support.google.com/analytics/answer/1010249?hl=en
17	UTM tagging being implemented correctly	Add parameters (such as utm_source, utm_medium, and utm_campaign) to your paid advertising destination URL's to capture granular reporting data		https://support.google.com/analytics/answer/1033867?hl=en
18	Add Subdomain Tracking	Follow this process: https://www.notion.so/host-digital/How-To-Configure-GA-To-See-Subdomain-Tracking-af2fb54daa8d4125862f9aa1bbb9766c		https://support.google.com/analytics/answer/1033867?hl=en
19	Add IP anonymisation to GA setting variable	Follow this process: https://www.optimizesmart.com/how-to-turn-on-ip-anonymization-in-google-analytics-and-google-tag-manager/		https://support.google.com/analytics/answer/1033867?hl=en
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21	Master view - GA
22	Filter test traffic	Create a filter that excludes traffic from your test website (if you have one)		https://www.bounteous.com/insights/2015/12/10/basic-google-analytics-filters-every-site/#Exclude%20Dev%20Site%20Traffic
23	Hostname	Apply filter to include hostname only	Best practice filter to exclude spam traffic and ghost referrals	https://www.bounteous.com/insights/2015/12/10/basic-google-analytics-filters-every-site/#Include%20Specific%20Hostname
24	Browser Size 'not set'	Apply filter to exclude traffic that doesn't have a browser screen size		https://i.imgur.com/ULuiLNP.png
25	Internal / Agency IP's filtered	Filter non-customer related traffic from your reports.		https://support.google.com/analytics/answer/1034840?hl=en
26	Bot filtering	Check the ‘exclude bot filtering’ box in the View settings	Built-in GA feature that filters out bot traffic from the reports
27	Site search	Confirm that site search is correctly enabled. Confirm a lowercase filter has been applied to site search keywords.		https://support.google.com/analytics/answer/1012264?hl=en
28	Time Zone & currency	Ensure all views are using the correct time zone		https://support.google.com/analytics/answer/1010249?hl=en
29	Default Page set correctly?	The Default URL field is used to help correct an issue with our website where we can load the same exact page with two different URLs		https://www.bounteous.com/insights/2015/09/04/two-minute-checkup-google-analytics-default-page/
30	Double-firing transactions	Confirm transactions aren’t double-firing. Even if they are not, apply Simo's fix to stop this from potentially happening (prevent double-counting on the order confirmation page). Duplicate data occurs when a visitor (a) refreshes the page, (b) uses the “Back” button, restores tabs from a closed browser, etc.		https://www.simoahava.com/analytics/prevent-google-analytics-duplicate-transactions-with-customtask/ (use the custom task builer tool)
31	Personally identifiable data	Check that no names or email addresses are captured in URL strings or custom dimensions	Manual check
32	Page duplication	HTTP vs HTTPS vs WWW vs non-WWW	Manual check
33	Enable demographics & interests reporting	Standard verification check		https://support.google.com/analytics/answer/2819948?hl=en
34	Goals set and tracking correctly	Standard verification check		https://support.google.com/analytics/answer/1032415?hl=en
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36	Ecommerce - GA
37	Cross-check vs backend sales data	Check that the sales data from Shopify broadly matches the data in Google Analytics
38	8Kb payload limit	Check enhanced ecommerce is firing on PLP’s (8Kb payload limit)	If it's a problem, it's usually on the product list page
39	Shopping Funnel (EE)	Shopping Funnel (EE)	Check that enhanced ecommerce events are firing correctly at each step
40	Checkout Funnel (EE)	Checkout Funnel (EE)	Check that enhanced ecommerce events are firing correctly at each step
41	Ecommerce - GA	Classic ecommerce. Fix ecommerce tracking on the Thank You page	No ecommerce data is currently being sent to Google Analytics
42		Enhanced ecommerce (EE). Enable EE tracking.	In GA, enable EE and configure the checkout steps in the UI
43		Enhanced ecommerce (EE). Set up product categories.	Javascript developer instructions required
44		Enhanced ecommerce (EE). Set up product brands.	Javascript developer instructions required
45	Ecommerce transaction verification	Test the new setup (after developers have implemented the javascript instructions	Follow these verification steps: https://www.bounteous.com/insights/2018/06/21/sample-test-plan-google-analytics-enhanced-ecommerce/
46	Coupon codes	Ensure that coupon codes are tracked	Only if applicable. Javascript instructions required.
47	Paypal tracking	Confirm that users who return to the thank you page after the Paypal payment get the ecommerce dataLayer	Sandbox Paypal account in staging may be required
48	Ecommerce verification	Check that the correct currency code is tracked on the Thank You page.	If not, this should be included in the javascript instructions
49	Ecommerce verification	Check that revenue on the Thank You page is the same value as the price featured on product page	Standard verification check AFTER the developers have completed the EE implementation
50	Ecommerce verification	Check that product priece on the Thank You page is the same value as the price featured on product page	Standard verification check AFTER the developers have completed the EE implementation
51	Ecommerce verification	Check that revenue value is accurate for different currencies	Standard verification check AFTER the developers have completed the EE implementation
52		N.B. ensure that all events are 'non-interaction' so they don't affect the bounce rate metric.
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54	Bespoke setup
55	Track Client ID and Hit Type as custom dimensions	https://host-digital.notion.site/Cheatsheet-to-tracking-client_id-and-hit_type-2f2981ec81664b2c9f3680ad5ded6a77
56	Lifetime Customer Value	Track UserID as a custom dimension to track revenue per userID	Javascript developer instructions - track User ID in a dataLayer variable
57	Customers vs non-customers	Create a custom dimension that tracks existing customers vs non-customers	Your existing customers probably convert at a higher rate than your non-customer? How do they behave differently? What can you do to increase profit from customers? And non-customers?
58	Content grouping enabled and correct	Build content groups for product list page and product page		https://support.google.com/analytics/answer/2853423?hl=en
59	Set up retargeting lists	Build audiences for Google Ads retargeting		https://support.google.com/analytics/answer/2611268?hl=en
60	Set up segmentation	Biuld segmentation to support Google Analytics analysis		https://support.google.com/analytics/answer/3124493?hl=en
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62	Reporting - GA
63	Account creation	Track an event when users register/create a new account	Create an event	https://support.google.com/tagmanager/answer/6106716?hl=en
64	Update 'Add to wishlist' event	Adjust the Event Label to capture page path, so we know which page the event occurred on	Create an event	https://support.google.com/tagmanager/answer/6106716?hl=en
65	Create new 'Add to wishlist' event for PLP's	Is data is captured when a user adds to wishlist from the Product List Page?	Create an event	https://support.google.com/tagmanager/answer/6106716?hl=en
66	Web chat event	Is data captured when a user initiates a LivePerson web chat ?	Create an event	https://support.google.com/tagmanager/answer/6106716?hl=en
67	Email signup event	When users sign up on email.	Create an event	https://support.google.com/tagmanager/answer/6106716?hl=en
68	404 tracking	Add your Google Analytics code to 404 and 500 pages. Helps to troubleshoot broken links, removed pages, etc. Broken pages are low hanging fruit, if they can be identified easily.		https://www.analyticsmania.com/post/track-404-errors-with-google-analytics-google-tag-manager/
69	Scroll tracking	Ensure that all events (25%,50%, 75%, 100%) are non-interaction events so that bounce rate is unaffected		https://www.lovesdata.com/blog/tracking-scroll-depth
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71	Custom Channel Definitions
72	Email
73	Affiliates
74	Facebook Ads
75	Instagram Ads
76	TikTok Ads
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78	Custom Alerts*
79	Custom Alert	traffic is less than 1,000 sessions (< 300 users per day)		https://www.bounteous.com/insights/2012/09/24/55-google-analytics-custom-alerts-check-engine-light-your-data/
80	Custom Alert	revenue is less than £1,000 (daily)		https://www.bounteous.com/insights/2012/09/24/55-google-analytics-custom-alerts-check-engine-light-your-data/
81	Custom Alert	ecommerce conversion rate is less than 1%		https://www.bounteous.com/insights/2012/09/24/55-google-analytics-custom-alerts-check-engine-light-your-data/
82	Custom Alert	bounce rate is higher than 40%		https://www.bounteous.com/insights/2012/09/24/55-google-analytics-custom-alerts-check-engine-light-your-data/
83	*Adjust based on your current website trends
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