Rohdaten Black Friday Umfrage
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Rohdaten zur Pressemitteilung: "Umfrage zum Black Friday: Verbraucher geben im Schnitt 222 Euro aus"
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Am 29. November 2019 findet dieses Jahr wieder der Black Friday statt. Wie früher beim Winter- und Sommerschlussverkauf senken Händler ihre Preise an diesem Tag deutlich. Werden Sie voraussichtlich am Black Friday einkaufen?
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BevölkerungMännlichWeiblich16-2425-3435-4445-5455-6465+
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201920172019201720192017201920172019201720192017201920172019201720192017
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Ja43,70%62,33%39,55%63,77%47,94%60,88%58,97%78,95%60,93%82,04%52,82%72,97%39,27%62,71%36,25%50,00%28,45%38,24%
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Nein53,30%26,50%55,74%24,85%50,69%28,14%40,17%17,29%39,07%17,25%44,37%18,11%58,64%29,83%60,00%35,36%65,27%36,65%
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Ich kenne den Begriff "Black Friday" nicht
3,00%11,18%4,71%11,38%1,38%10,98%0,85%3,76%0,00%0,70%2,82%8,92%2,09%7,46%3,75%14,64%6,28%25,11%
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Grob geschätzt, für wie viel Euro werden Sie voraussichtlich am Black Friday etwas kaufen?
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BevölkerungMännlichWeiblich16-2425-3435-4445-5455-6465+
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201920172019201720192017201920172019201720192017201920172019201720192017
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Mittelwer insgesamt222,20 €n/a258,44 €n/a193,53 €n/a177,07 €n/a200,00 €n/a232,92 €n/a265,67 €n/a273,10 €n/a194,84 €n/a
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Mittelwert Online-Handel153,19 €n/a195,61 €n/a119,64 €n/a129,93 €n/a142,83 €n/a163,47 €n/a183,27 €n/a183,53 €n/a120,43 €n/a
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Mittelwert Klassischer Handel69,01 €n/a62,83 €n/a73,90 €n/a47,14 €n/a57,17 €n/a69,45 €n/a82,40 €n/a89,57 €n/a74,41 €n/a
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Grob geschätzt, für wie viel Euro werden Sie voraussichtlich am Black Friday etwas kaufen?
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Insgesamt
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BevölkerungMännlichWeiblich16-2425-3435-4445-5455-6465+
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201920172019201720192017201920172019201720192017201920172019201720192017
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Weniger als 25 €5,95%17,37%4,67%18,77%6,96%15,97%11,60%19,55%10,87%21,53%4,00%11,35%2,00%16,85%3,45%16,79%2,21%19,00%
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26 bis 50 €20,25%8,04%17,62%7,39%22,34%8,69%30,43%16,92%19,57%6,39%19,33%5,95%12,00%7,46%18,97%7,15%22,06%6,33%
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51 bis 100 €25,06%15,92%19,42%15,36%29,51%16,47%18,12%21,04%22,28%24,35%26,00%19,73%32,00%14,92%18,97%12,50%32,36%7,02%
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101 bis 200 €14,19%13,13%13,99%12,88%14,35%13,38%13,06%14,29%12,50%20,07%17,34%21,08%12,00%14,37%13,80%6,43%16,91%4,53%
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201 bis 500 €10,41%6,89%14,51%7,69%7,18%6,09%5,82%6,40%11,96%6,33%11,34%13,52%12,00%8,57%16,38%6,07%5,15%1,13%
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Mehr als 500 €1,49%1,00%2,85%1,70%0,41%0,30%1,46%0,75%0,55%3,37%1,34%1,35%2,67%0,55%2,59%1,07%0,74%0,24%
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Keine Angabe22,66%37,68%26,95%36,23%19,27%39,12%19,52%21,06%22,29%17,96%20,67%27,03%27,34%37,29%25,86%50,00%20,59%61,77%
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Online-Handel
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BevölkerungMännlichWeiblich16-2425-3435-4445-5455-6465+
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201920172019201720192017201920172019201720192017201920172019201720192017
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Weniger als 25 €4,58%14,47%3,63%15,37%5,33%13,57%5,80%14,29%10,87%19,01%2,67%8,11%1,33%11,05%3,45%15,71%1,47%19,00%
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26 bis 50 €20,59%6,89%20,21%6,99%20,90%6,79%30,43%15,04%21,74%2,82%16,00%6,49%12,00%6,63%20,69%5,00%23,53%6,33%
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51 bis 100 €33,64%18,16%27,98%16,97%38,11%19,36%30,43%29,32%28,26%28,87%30,67%21,62%45,33%15,47%29,31%12,86%38,24%7,24%
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101 bis 200 €19,45%14,47%19,69%13,97%19,26%14,97%17,39%14,29%18,48%21,83%28,00%21,62%14,67%18,23%15,52%10,00%22,06%3,62%
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201 bis 500 €15,33%7,98%22,28%8,98%9,84%6,99%8,70%6,02%18,48%6,34%16,00%16,22%20,00%11,05%22,41%6,43%5,88%1,81%
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Mehr als 500 €2,52%1,50%5,18%2,59%0,41%0,40%2,90%1,50%1,09%5,32%2,67%1,62%4,00%1,10%3,45%1,43%1,47%0,45%
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Keine Angabe3,89%36,53%1,04%35,13%6,15%37,92%4,25%19,55%1,09%17,61%4,00%24,32%2,67%36,46%5,17%48,57%7,35%61,54%
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Klassischer Handel
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BevölkerungMännlichWeiblich16-2425-3435-4445-5455-6465+
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201920172019201720192017201920172019201720192017201920172019201720192017
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Weniger als 25 €7,32%20,26%5,70%22,16%8,61%18,36%17,39%24,81%10,87%24,65%5,33%14,59%2,67%22,65%3,45%17,86%2,94%19,00%
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26 bis 50 €19,91%9,18%15,03%7,78%23,77%10,58%30,43%18,80%17,39%10,56%22,67%5,41%12,00%8,29%17,24%9,29%20,59%6,33%
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51 bis 100 €16,48%13,67%10,88%13,77%20,90%13,57%5,80%12,78%16,30%20,42%21,33%17,84%18,67%14,36%8,62%12,14%26,47%6,79%
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101 bis 200 €8,92%11,78%8,29%11,78%9,43%11,78%8,70%14,29%6,52%18,31%6,67%20,54%9,33%10,50%12,07%2,86%11,76%5,43%
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201 bis 500 €5,49%5,79%6,74%6,39%4,51%5,19%2,90%6,77%5,43%6,34%6,67%10,81%4,00%6,08%10,34%5,71%4,41%0,45%
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Mehr als 500 €0,46%0,50%0,52%0,80%0,41%0,20%0,00%0,00%0,00%1,41%0,00%1,08%1,33%0,00%1,72%0,71%0,00%0,00%
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Keine Angabe41,42%38,82%52,85%37,33%32,38%40,32%34,78%22,56%43,48%18,31%37,33%29,73%52,00%38,12%46,55%51,43%33,82%61,99%
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Welche Produkte werden Sie am Black Friday voraussichtlich kaufen?
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BevölkerungMännlichWeiblich16-2425-3435-4445-5455-6465+
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201920172019201720192017201920172019201720192017201920172019201720192017
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Mode & Accessoires40,27%21,58%30,57%19,70%47,95%23,57%52,17%29,63%32,61%27,12%40,00%20,14%40,00%25,64%41,38%16,67%38,24%5,56%
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Drogerie, Kosmetik & Körperpflege32,72%24,07%19,69%18,79%43,03%29,62%42,03%35,19%27,17%19,49%29,33%23,02%25,33%26,50%32,76%19,44%42,65%18,89%
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Haushaltselektronik26,32%12,27%31,61%12,73%22,13%11,78%17,39%12,04%31,52%19,49%24,00%10,07%32,00%13,68%27,59%9,72%23,53%6,67%
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Sport & Freizeit17,62%17,08%20,73%16,67%15,16%17,52%27,54%13,89%16,30%23,73%16,00%22,30%12,00%17,09%18,97%6,94%16,18%12,22%
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Möbel & Dekoartikel17,16%23,76%10,88%25,76%22,13%21,66%21,74%24,07%20,65%28,81%14,67%30,22%12,00%22,22%12,07%19,44%20,59%12,22%
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Schmuck & Uhren16,25%13,20%11,40%14,24%20,08%12,10%26,09%19,44%19,57%16,10%12,00%10,79%12,00%12,82%13,79%5,56%13,24%12,22%
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Spielzeug15,79%12,11%11,92%13,33%18,85%10,83%4,35%17,59%19,57%16,10%22,67%14,39%12,00%11,97%12,07%2,78%22,06%4,44%
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TV & HiFi15,56%19,57%21,76%23,33%10,66%15,61%11,59%26,85%18,48%31,36%17,33%23,02%21,33%18,80%13,79%8,33%8,82%0,00%
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Smartphone & Tablets15,33%17,70%18,65%19,09%12,70%16,24%14,49%22,22%15,22%24,58%18,67%24,46%17,33%12,82%10,34%11,11%14,71%4,44%
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Videospiele & Spielkonsolen15,10%10,71%22,28%14,55%9,43%6,69%21,74%13,89%27,17%18,64%17,33%12,23%10,67%7,69%5,17%5,56%2,94%2,22%
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Notebooks & Computer13,73%15,99%19,69%18,18%9,02%13,69%14,49%20,37%15,22%25,42%18,67%16,55%13,33%14,53%13,79%9,72%5,88%4,44%
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Tierbedarf12,59%17,24%8,81%20,00%15,57%14,33%13,04%15,74%14,13%22,88%9,33%23,74%14,67%20,51%10,34%8,33%13,24%4,44%
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Filme auf Blu-ray Disc und/oder DVD12,13%11,80%13,47%13,33%11,07%10,19%15,94%12,96%11,96%18,64%17,33%13,67%13,33%11,11%10,34%6,94%2,94%3,33%
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Sonstiges10,07%15,68%7,77%17,58%11,89%13,69%10,14%19,44%8,70%19,49%12,00%16,55%12,00%15,38%6,90%11,11%10,29%8,89%
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Lebensmittel9,38%15,22%10,38%13,94%8,61%16,56%10,14%25,00%5,43%18,64%10,67%16,55%5,33%13,68%8,62%9,72%17,65%3,33%
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Musik8,47%19,72%10,88%21,52%6,56%17,83%14,49%20,37%5,43%28,81%5,33%21,58%9,33%20,51%15,52%12,50%2,94%8,89%
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Software7,55%14,44%10,88%19,09%4,92%9,55%7,25%14,81%8,70%16,95%8,00%19,42%10,67%17,95%8,62%2,78%1,47%7,78%
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Schreibwaren & Bürobedarf7,32%12,42%5,70%10,30%8,61%14,65%11,59%14,81%5,43%19,49%5,33%11,51%9,33%12,82%5,17%9,72%7,35%3,33%
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Reisen7,32%19,41%8,29%21,52%6,56%17,20%8,70%25,00%7,61%26,27%9,33%22,30%6,67%20,51%5,17%8,33%5,88%6,67%
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Gartenprodukte7,09%9,47%6,22%10,30%7,79%8,60%1,45%13,89%8,70%16,10%8,00%9,35%1,33%9,40%8,62%1,39%14,71%2,22%
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Medikamente & Gesundheitsartikel5,95%13,04%5,18%13,94%6,56%12,10%1,45%14,81%3,26%20,34%2,67%12,95%6,67%9,40%6,90%11,11%16,18%7,78%
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Wearables5,95%22,05%7,77%21,82%4,51%22,29%11,59%20,37%7,61%23,73%5,33%12,23%4,00%25,64%5,17%29,17%1,47%26,67%
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Kameras & Kamerazubehör4,58%32,30%6,22%25,15%3,28%39,81%7,25%49,07%5,43%31,36%4,00%33,09%4,00%30,77%3,45%25,00%2,94%20,00%
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Sportlernahrung & Narhungsergänzung
4,35%12,11%6,74%11,82%2,46%12,42%7,25%16,67%7,61%15,25%4,00%11,51%5,33%12,82%0,00%8,33%0,00%5,56%
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Fahrräder & Fahrradzubehör3,66%10,87%4,66%12,12%2,87%9,55%1,45%16,67%6,52%14,41%8,00%12,95%2,67%7,69%1,72%6,94%0,00%3,33%
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D.I.Y. Produkte3,43%9,32%2,07%11,52%4,51%7,01%5,80%10,19%3,26%11,02%5,33%13,67%4,00%10,26%1,72%5,56%0,00%1,11%
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KfZ-Teile2,97%29,04%5,18%28,79%1,23%29,30%2,90%27,78%6,52%23,73%2,67%28,78%1,33%33,33%1,72%33,33%1,47%28,89%
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