Pardot Specialist Super Study Spreadsheet
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ObjectiveWeightingConfidence
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Visitors6.70%Average Confidence
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Describe how Pardot tracks visitor and prospect data00.1090909091
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Describe what a visitor is and limitations to visitor data1
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Identify the types of visitor data that are collected2
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Prospects3.30%
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Identify the ways to create prospects in Pardot3
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Given a scenario, apply the appropriate plan of action using Prospect Audits0
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List Management3.30%
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Distinguish the capabilities of, use cases for, and how to create different types of lists0
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Given a scenario, apply the appropriate list management process0
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Security and Access3.30%
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Identify how to provide Pardot access0
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Distinguish between and identify the implications of the four default user roles0
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Administration13.30%
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Describe the capabilities of and use cases for the Pardot overview tab0
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Describe how to update the email domains associated with the account0
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Distinguish between the capabilities and limitations of Pardot connectors. 0
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Describe the capabilities of and use cases for Page Actions.0
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Explain how to create, edit, and map custom prospect fields.0
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Identify the two ways to set up and maintain users.0
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Describe how the recycle bin manages Pardot assets.0
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Pardot Campaigns5%
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Explain the application of a Pardot campaign0
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Given a scenario, determine if a Pardot campaign should be changed for a prospect0
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Distinguish between the metrics collected in Pardot campaign reporting0
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Pardot Forms3.30%
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Given a scenario, identify the capabilities and limitations of Pardot forms.0
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Distinguish between the capabilities and limitations with the three levels of email validation on a Pardot form.
0
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Distinguish between the metrics collected in Pardot form reporting.0
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Lead Management15%
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Explain the capabilities and limitations of an Automation Rule. 0
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Identify the main components of creating an Automation Rule. 0
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Explain the capabilities and limitations of a Dynamic List.0
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Identify the main components of creating a Dynamic List.0
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Explain the capabilities and limitations of a Completion Action. 0
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Explain the capabilities and limitations of a Segmentation Rule. 0
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Identify the main components of creating a Segmentation Rule. 0
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Given a scenario, determine which automation tool should be used.0
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Scoring6.70%
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Explain what a Score measures and how it can be applied.0
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Describe the Scoring rule and how it can be updated.0
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Describe the options available when using automation tools to score prospects. 0
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Given a scenario, determine the optimal workflow using a prospect score.0
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Email Marketing6.70%
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Distinguish between an Email and an Email template.0
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Identify the main components of an Email template.0
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Describe the relationships between a recipient list and a suppression list.0
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Distinguish between the metrics collected in Pardot email reporting.0
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Drip Programs6.70%
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Identify the main components of a Drip Program.0
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Describe the process when updating Drip Program assets.0
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Explain the capabilities and limitations of the types of lists used with Drip Programs.0
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Explain the capabilities and limitations with pauses during a Drip Program.0
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Landing Pages6.70%
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Identify the main components of a Landing Page.0
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Given a scenario, determine when to use a Landing Page with and without a form. 0
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Distinguish between the metrics collected in Pardot Landing Page reporting.0
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Describe how completion actions trigger when a prospect submits a Landing Page0
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Social Marketing6.70%
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List the social platforms that can be used within Pardot.0
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Identify the main components of a Custom Redirect.0
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Given a scenario, determine when to use a Custom Redirect.0
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Distinguish between the metrics collected in a Pardot Custom Redirect report.0
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Salesforce Integration13.30%
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Explain the relationship between Pardot and Salesforce.0
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List the objects synced between Salesforce and Pardot.0
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Identify the main components of the Salesforce connector.0
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Describe the field mapping process.0
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Describe the capabilities and limitations with field syncing.0
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