Pardot Specialist Super Study Spreadsheet

	A	B	C	E
1	Objective	Weighting	Confidence
2	Visitors	6.70%		Average Confidence
3	Describe how Pardot tracks visitor and prospect data		0	0.1090909091
4	Describe what a visitor is and limitations to visitor data		1
5	Identify the types of visitor data that are collected		2
6	Prospects	3.30%
7	Identify the ways to create prospects in Pardot		3
8	Given a scenario, apply the appropriate plan of action using Prospect Audits		0
9	List Management	3.30%
10	Distinguish the capabilities of, use cases for, and how to create different types of lists		0
11	Given a scenario, apply the appropriate list management process		0
12	Security and Access	3.30%
13	Identify how to provide Pardot access		0
14	Distinguish between and identify the implications of the four default user roles		0
15	Administration	13.30%
16	Describe the capabilities of and use cases for the Pardot overview tab		0
17	Describe how to update the email domains associated with the account		0
18	Distinguish between the capabilities and limitations of Pardot connectors.		0
19	Describe the capabilities of and use cases for Page Actions.		0
20	Explain how to create, edit, and map custom prospect fields.		0
21	Identify the two ways to set up and maintain users.		0
22	Describe how the recycle bin manages Pardot assets.		0
23	Pardot Campaigns	5%
24	Explain the application of a Pardot campaign		0
25	Given a scenario, determine if a Pardot campaign should be changed for a prospect		0
26	Distinguish between the metrics collected in Pardot campaign reporting		0
27	Pardot Forms	3.30%
28	Given a scenario, identify the capabilities and limitations of Pardot forms.		0
29	Distinguish between the capabilities and limitations with the three levels of email validation on a Pardot form.		0
30	Distinguish between the metrics collected in Pardot form reporting.		0
31	Lead Management	15%
32	Explain the capabilities and limitations of an Automation Rule.		0
33	Identify the main components of creating an Automation Rule.		0
34	Explain the capabilities and limitations of a Dynamic List.		0
35	Identify the main components of creating a Dynamic List.		0
36	Explain the capabilities and limitations of a Completion Action.		0
37	Explain the capabilities and limitations of a Segmentation Rule.		0
38	Identify the main components of creating a Segmentation Rule.		0
39	Given a scenario, determine which automation tool should be used.		0
40	Scoring	6.70%
41	Explain what a Score measures and how it can be applied.		0
42	Describe the Scoring rule and how it can be updated.		0
43	Describe the options available when using automation tools to score prospects.		0
44	Given a scenario, determine the optimal workflow using a prospect score.		0
45	Email Marketing	6.70%
46	Distinguish between an Email and an Email template.		0
47	Identify the main components of an Email template.		0
48	Describe the relationships between a recipient list and a suppression list.		0
49	Distinguish between the metrics collected in Pardot email reporting.		0
50	Drip Programs	6.70%
51	Identify the main components of a Drip Program.		0
52	Describe the process when updating Drip Program assets.		0
53	Explain the capabilities and limitations of the types of lists used with Drip Programs.		0
54	Explain the capabilities and limitations with pauses during a Drip Program.		0
55	Landing Pages	6.70%
56	Identify the main components of a Landing Page.		0
57	Given a scenario, determine when to use a Landing Page with and without a form.		0
58	Distinguish between the metrics collected in Pardot Landing Page reporting.		0
59	Describe how completion actions trigger when a prospect submits a Landing Page		0
60	Social Marketing	6.70%
61	List the social platforms that can be used within Pardot.		0
62	Identify the main components of a Custom Redirect.		0
63	Given a scenario, determine when to use a Custom Redirect.		0
64	Distinguish between the metrics collected in a Pardot Custom Redirect report.		0
65	Salesforce Integration	13.30%
66	Explain the relationship between Pardot and Salesforce.		0
67	List the objects synced between Salesforce and Pardot.		0
68	Identify the main components of the Salesforce connector.		0
69	Describe the field mapping process.		0
70	Describe the capabilities and limitations with field syncing.		0
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
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95
96
97
98
99
100