ABCDEFGHIJKLMNOPQRSTUVWXYZAAABACADAE
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Paid Game
$20 Purchase
Mobile Game
$2 Paid
Mobile Game
$1 ARPU
Kids App
$0.10 ARPU
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Downloads250,0002,500,0005,000,00050,000,000
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Revenue per Download$20.00$2.00$1.00$0.10
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Total Revenue$5,000,000$5,000,000$5,000,000$5,000,000
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Unity Pro (4 seats)$8,160$8,160$8,160$8,160
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Runtime Fees$0$168,125$375,000$1,830,000
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Price Increase0%2060%4596%22426%
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Fee as a % of Revenue0.16%3.53%7.66%36.76%
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