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EEAT Optimization Checklist
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Website: yourwebsiteurl.com
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On-Site Optimizations
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Create 1 new "expert" page on your website that clearly demonstrates your experience and credibility in your area of expertise. Link out to your LinkedIn and Facebook profiles.
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Update at least 2 informational pages on the company website to be authored by or reviewed by you as an expert. Include at least one "expert quote" in each content piece.
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Link to your new "expert" page from every informational page on the site where you're listed as an author or reviewer
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Add links on your "expert" page to every informational page on your site where you're listed as an author or reviewer
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Optimize your company's "About" page to demonstrate the company's experience in the industry. Add or optimize bios for at least 3 team members to demonstrate the company's experience.
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LinkedIn & Facebook Profile Optimizations
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Write a short "headline" and a 100+ word bio that demonstrates expert's experience and credibility
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Add relevant credibility boosters to profile, including any certifications obtained, courses taken, etc.
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LinkedIn: add 3+ skills relevant to area of expertise
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LindedIn: ask a colleague or former colleague to leave you a recommendation that specifically calls out your area of expertise
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Publish at least 3 posts that demonstrate your experience and proficiency in your area of expertise, ideally linking to your about page or your content on the company website
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Off-Site Expert Bio Profiles
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Register accounts/profiles with at least 2 expert profile websites (e.g. about.me, carrd.co, etc)
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Write a unique 300-500 word bio for each profile website (unique bio for each profile)
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Add credentials and accomplishments to each profile website (courses taken, certifications obtained, etc)
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On each profile website, link to your "expert" page on your company's website as well as to the your "expert" LinkedIn and Facebook profiles
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Get Published On Other Websites
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Reach out to industry-relevant websites that publish informational content. Ask to be featured in an article or offer to write helpful content for their blog. Get a "yes" from at least 2-3 websites.
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For each website that agrees to work with you, write content that is very helpful to readers and explicitly demonstrates your experience in your area of expertise.
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Include your "author bio" or "expert bio" in each content piece, and include a link to your expert page on the company website. If permitted, also link to your LinkedIn and Facebook profiles.