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2018/2019 Boutique Content CalendarJanuaryFebruaryMarch April MayJuneJuly AugustSeptemberOctoberNovemberDecember
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2019 DateHolidayPromotion
Promo Results
2019 DateHolidayPromotionPromo Results2019 DateHoliday
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Promo Results
2019 DateHolidayPromotion2019 DateHolidayPromotion
Promo Results
2019 DateHolidayPromotion
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2019 DateHolidayPromotion
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2019 DateHolidayPromotionPromo Results2018 DateHoliday
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Promo Results
2019 DateHoliday
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2019 DateHolidayPromotion
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2019 DateHolidayPromotionPromo Results
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PRIMARY HOLIDAYSJanuary 1New Years Day February 14Valentine's DayMarch 17St. Patrick's DayApril 1April Fools DayMay 12Mother's DayJune 14Flag DayJuly 4Independence DaySeptember 2Labor DayOctober 14Columbus DayNovember 6Election DayDecember 7Pearl Harbor Day
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January 21MLK DayFebruary 18President's DayApril 21EasterMay 27Memorial DayJune 16Father's DaySeptember 8Grandparents DayOctober 31HalloweenNovember 11Veterans DayDecember 25Christmas Day
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May 6 - 10Teacher Appreciation WeekSeptember 11Patriot DayNovember 28Thanksgiving December 31New Years Eve
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December 22Chaunukah
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SECONDARY HOLIDAYS
January 1-30
Human Trafficking Awareness Month
February 1Wear Red Day (Heart Disease)
% off anything red
March 5Mardi GrasApril 2Autism AwarenessMay 5Cinco De MayoJune 7National Doughnut DayJuly 21
National Ice Cream Day
August 1-30Back to School
September 1-15
Back to SchoolOctober 28National Chocolate DayNovember 3
Daylight Savings Time
December 10
Human Rights Day
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February 2Groundhog DayMarch 6Ash Wednesday April 10National Siblings Day
% off blue items
May 4 -5Kentucky Derby DayJune 8National Bestfriend DayJuly 18National Hot Dog DayAugust 4National Friendship Day
"Shop with your Sis"
September 6-14
NY Fashion WeekNovember 6National Nachos DayDecember 21
First Day of Winter
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February 3Super BowlMarch 8
International Women's Day
April 14Palm SundayMay 15-31GraduationsJune 21First day of SummerJuly 24National Tequila DayAugust 4National Sister DaySeptember 23First Day of FallNovember 29Black FridayDecember 21Super Saturday
Last day of Holiday Shopping Season
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February 10Grammy AwardsMarch 10Daylight Savings TimeApril 12 - 21CoachellaMay 10Military Spouse Appreciation DayJuly 30
National Cheesecake Day
August 26National Dog DaySeptember 29International Coffee DayNovember 30
Small Business Saturday
December 2Cyber Monday
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February 8NY Fashion WeekSip & ShopMarch 20First Day of SpringApril 15Tax DayMay 6Nurse Appreciation Day
September TBD
Miss America PageantDecember 3Giving Tuesday
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February 22National Margarita DayApril 22Earth Day
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April 24
Administrative Professionals Day
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OTHER PROMO IDEAS
Fill the Bag Sale (move inventory)
Vacation Season - Collections Spring Break Festival FashionSchool's Out Summer PromotionsSummer Fashion Start Back to SchoolGameday Collections Halloween Collections
Gift Guides - Jump on Holiday Gift Giving
Gift Guides
Events/Promos/Guides/Pop-Ups
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New Year/New You PromoMen's Valentines Marketing
Final Four - Tournement Marketing
Tax Day events - Customer Appreciation
Graduation OutfitsConcert Season
Tent Sale/Fill the Bag Sales
Mom's Back to School EventShop Small Plans
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June 5 -8
Dallas Apparel & Accessories
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MARKETS/EVENTS
January 11-14
WESA Denver
February 5- 9
Atlanta ApparelMarch 21-24
Dallas Apparel & Accessories
April 7 - 9Stylemax ChicagoJune 12-14Atlanta Apparel August 6-10
Atlanta Apparel Market
October 15-19
Atlanta Apparel Market
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Business Related
January 23-26
Dallas Market Center
February 5 -7
Las Vegas MAGICAtlanta Apparel June 9-11thThe Boutique SummitAugust 21-24
Dallas Apparel & Accessories
September 6-8
Dallas Home & Gift
October 23-26
Dallas Apparel & Accessories
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January 27 - 29
Stylemax - ChicagoDallas Western Market
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August 13 -15
MAGIC Las Vegas
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NOTES:
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What to do different?
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What else to try?
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My Monthly Sales 2018:
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MORE HOLIDAY IDEAS: https://nationaltoday.com/september-holidays/
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ADD IN:
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Your local community events
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Your store anniversary, team birthdays
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Your vendor events
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Your annual events
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Pop Culture events - MTV awards, etc.
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What collections can you plan for monthly - what are your customers shopping for right now?
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** KEEP NOTES after each month. What worked? What else would you like to try next year?
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** Add in comments next to promotions listed to keep details for next year or months ahead.
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** DOWNLOAD AND SAVE THIS TO YOUR OWN COMPUTER TO EDIT
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