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Persona DescriptionDemographicsBehaviorsPreferencesBeliefsObstaclesCurrent Situation/Desires
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(eg. Laurie lived with her mother until her mother died 6 months ago in NY, or Bob is a lawyer/ advocate in Alaska, or Lee is a social worker in Illinois, etc.)(Age, Gender, Location, Income, Education, Marital Status)(Leisure Activities, Travel Destinations/ Frequency)(Favorite Products, Media, Brands, Shows, Books, Info Sources)(Values, Religion, Politics)(Personal, Family, Career, Community)(Why they are coming/learning about organization'x')
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