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Studio Comparison Chart
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Click "File" --> "Make a Copy" to input your own data
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GOAL: Find the best explainer video studio for your needs.
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Directions
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STEP 1: Before you begin, review "Considerations" below so you know how to evaluate each area.
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STEP 2: You can leave the prioritization as is, which is my recommendaiton, or change the perecentages to fit your needs. Make sure total equals 100%
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STEP 3: Input the shortlisted companies you're comparing for "Co. A, B, C"
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STEP 4: Rate each aspect from 1-10 for all companies you're considering (1=worst, 10=best)
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Fill in the Yellow...
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Co. ACo. BCo. C
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AspectPrioritization(1-10)(1-10)(1-10)
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Script20.00%
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Design15.00%
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Animation15.00%
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Sound10.00%
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Experience5.00%
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Price35.00%
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Overall100.00%000
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Considerations
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Script:
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1. How well do you understand the product from the video's narrative?
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2. How well do you remember the complex details a few minutes or hours after viewing?
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3. Does the video tell a story? How well does the story stick with you?
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4. Are there methapors in the video? Do they enhance your understanding or overcomplicate the message?
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Design:
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1. Does the design concept fit the product and industry?
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2. How original is the approach?
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3. How memorable is the approach?
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Animation:
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1. How smooth are the transitions between scenes?
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2. How well does the animation enhance the message?
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3. What's the pace like? Does it work, or is it too fast or too slow?
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Sound:
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1. Is the voice over artist appropriate for the demographics of the industry?
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2. How well does the tone carry the message?
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3. Are there sound effects? Do they add to the drama or excitement of the video?
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4. Is there music? Does it complement the message? Does it fit the product and industry?
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5. How is the overall sound quality? Are the levels right? Is there a high quality mix between voice over, sound effects, and music? Is the video free of "pops" and other artifacts?
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Experience:
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1. Roughly, how many companies has the studio worked with?
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2. Do they have experience in your industry?
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3. Can they show results in your industry?
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Price:
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1. How well does the studio pricing match your budget constraints?
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NOTE: if studio is completely out of your ballpark, don't include them here
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2. What do you get for the price? Full-service, or do you have to write the script?
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3. How many retakes?
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3. Is there a discount for promotional consideration ie. studio includes logo at end of video?
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Do they charge more if you don't include their logo?
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4. Based on the quality level, is the pricing in-line compared to other providers?
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www.SalesSchema.com
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