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GOOGLE SHOPPING INSIGHTSExplore trends and popularity of products across the US
https://shopping.thinkwithgoogle.com
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THE CUSTOMER JOURNEY TO ONLINE PURCHASEChoose an industry, business size and region and see the customer journey to online purchase.
https://www.thinkwithgoogle.com/tools/
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YOUGOV PROFILEREnter a brand name into this tool and see what demographic of customer shops there.
https://today.yougov.com/profileslite#/
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FACEBOOK IQFacebook have teamed up with researches to help marketers better understand people across generations.
https://www.facebook.com/iq
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GOOGLE SCHOLARFind scholarly literature relevant to your consumer research.
https://scholar.google.com
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COGNITIVE LODELatest behavioural economics & consumer psychology research distilled down into helpful little brain gems.http://coglode.com
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FACEBOOK AUDIENCE INSIGHTSLearn about the locations, interests and behaviours of people who like your brand's Facebook page.
https://www.facebook.com/business/news/audience-insights
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TALLYCreate tiny polls in seconds. No sign up required. Just grab the URL and share online.Doesn't work anymore
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GOOGLE TRENDSAnalyse and compare interests in topics over time using Google search data. It provides insight into how seasonal forces and macro trends influence what people search in Google.
https://trends.google.com/trends/
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GOOGLE KEYWORD PLANNERAnalyse historic and predictive data of search queries that happen in Google. Compare interest in brands within category.
https://adwords.google.com/home/tools/keyword-planner/
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CONSUMER BAROMETERQuantify the role of online in the consumer journey from research to purchase.
https://www.consumerbarometer.com/en/
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MOBILE IN THE PURCHASE JOURNEYUnderstand what role the smartphone plays in the customer journey across multiple countries, products, and demographics.
https://www.thinkwithgoogle.com/marketing-resources/micro-moments/
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TNS DIGITAL LIFEA suite of useful tools looking into people's attitudes and behaviours online. Useful to discover what people are saying about different product categories and whether the people trust comments written by others about brands.
http://connectedlife.tnsglobal.com
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THE EKMANS' ATLAS OF EMOTIONSA tool created to increase understanding of how emotions influence our lives, giving us choice, and how our emotions influence what we say and do.http://atlasofemotions.org
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GOOGLE FORMSAn easy way to create simple surveys for consumer research that can be sent as a URL or embedded in an email. Responses to surveys are automatically collected and presented as graphs.
https://www.google.com/forms/about/
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