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Create Your Customer Avatar Template
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Instructions
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Use this template to create profiles of the different personas in your target audience. This tool will lay the foundation for the remainder of your content marketing program. We've provided you with enough space to conduct an analysis on your top 9 customers. However, we recommend conducting an analysis on your top 15-25% if possible.
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1. Identify your top customers, based on revenue generation.
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2. Use the "Questionnaire" tab to fill in as much data about your top nine customers as you can.
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3. Review the "Questionnaire" tab and take note of any similarities.
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4. Using the "Fill Color" function, group similar cells together and use these similarities as the basis for developing your buyer personas.
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5. In the "Persona" tabs that follow, create fictional profiles for each of your buyer personas.
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6. Use the "Persona" tabs that you've created to communicate buyer personas with your team: who your buyers are, how they think, what they do, and where they are.
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7. Use the insights gained from this exercise to match your buyer personas to specific buyer stages, messaging and ultimately content.
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