| A | B | C | D | E | F | G | H | I | ||
|---|---|---|---|---|---|---|---|---|---|---|
1 |  | The Digital Marketer's Edge Cohort 20 - Oct-Dec 2021 | NOTE: Schedule is subject to change. For the latest version visit: | https://try.bizhack.com/dme20schedule | ||||||
2 | Week # | Session | Topic | Date | Time | Videoconference Link (Password Protected) | 9 Step Assignments Due Date | Assessment/Survey | Presentation Recording & PDF | |
3 | 1 | Class 1 | Tell Your Business Story | Monday 10/25 | 3-5 pm ET | try.bizhack.com/dmeclass | 3 Initial Surveys (due by Class 2) & Foundation: Your Business Story Script (due by Lab for Week 1) | Onboarding Survey & Digital Marketing Test & Start-of-Semester Knowledge Assessment | BizHack LearnWorlds Platform | |
4 | Class 2 | Get on Facebook Business Manager | Wednesday 10/27 | 3-5 pm ET | try.bizhack.com/dmeclass | Technical Setup Complete (due by Class 3) | BizHack LearnWorlds Platform | |||
5 | Lab for Week 1 | Workshop Your Story of Me & Technical Setup | Thursday 10/28 | Afternoon (1 hour, times vary) | try.bizhack.com/labNathan try.bizhack.com/labMike try.bizhack.com/labTati | Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
6 | 2 | Class 3 | Pick Your Real-Life Campaign | Monday 11/1 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 1: Create Customer Personas & Build Audiences (due by Lab for Week 2) | BizHack LearnWorlds Platform | ||
7 | Class 4 | Find Your Ideal Customer | Wednesday 11/3 | 3-5 pm ET | try.bizhack.com/dmeclass | BizHack LearnWorlds Platform | ||||
8 | Lab for Week 2 | Hone Your Real-Life Campaign & Persona Pairs | Thursday 11/4 | Afternoon (1 hour, times vary) | try.bizhack.com/labNathan try.bizhack.com/labMike try.bizhack.com/labTati | Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
9 | 3 | Class 5 | Make a Thumb-Stopping Video | Monday 11/8 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 2: Make a Thumb-Stopping Video (due by Lab for Week 3) | BizHack LearnWorlds Platform | ||
10 | Class 6 | Launch an Awareness Ad | Wednesday 11/10 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 3: Launch 1st Ad for Video Views (due by Class 7) | BizHack LearnWorlds Platform | |||
11 | Lab for Week 3 | Refine Your Facebook Audience & Ad Video | Thursday 11/11 | Afternoon (1 hour, times vary) | try.bizhack.com/labNathan try.bizhack.com/labMike try.bizhack.com/labTati | Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
12 | 4 | Class 7 | Measure Results and Extract Learnings | Monday 11/15 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 4: Analyze 1st Ad for Learnings (due by Lab for Week 4) | BizHack LearnWorlds Platform | ||
13 | Class 8 | Capture Leads with an Irresistible Offer | Wednesday 11/17 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 5: Determine a Free Irresistible Offer & Step 6: Build a Lead Form or Landing Page (due by Lab for Catch Up Week) | BizHack LearnWorlds Platform | |||
14 | Lab for Week 4 | Analyze Your Awareness Ad | Thursday 11/18 | Afternoon (1 hour, times vary) | try.bizhack.com/labNathan try.bizhack.com/labMike try.bizhack.com/labTati | Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
15 | Catch Up Week | Lab for Catch Up Week | Identify Your Free Irresistible Offer & Draft Your Customer Journey Map | Tuesday 11/23 | Afternoon (1 hour, times vary) | try.bizhack.com/labNathan try.bizhack.com/labMike try.bizhack.com/labTati | Step 7: Launch 2nd Ad for Lead Generation or Traffic (due by Class 10) | BizHack LearnWorlds Platform | ||
16 | 5 | Class 9 | Map Your Customer Journey | Monday 11/29 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 8: Map your Customer Journey (due by Lab for Week 5) | BizHack LearnWorlds Platform | ||
17 | Class 10 | Next Level Marketing: LinkedIn Ads and Content | Wednesday 12/1 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 9: Analyze 2nd Ad for Leads & Learnings (due by Class 11) | BizHack LearnWorlds Platform | |||
18 | Lab for Week 5 | Analyze Your Lead Gen Ad | Thursday 12/2 | Afternoon (1 hour, times vary) | try.bizhack.com/labNathan try.bizhack.com/labMike try.bizhack.com/labTati | Graduation Thank You Gift Survey & Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
19 | 6 | Class 11 | Putting It All Together | Monday 12/6 | 3-5 pm ET | try.bizhack.com/dmeclass | Final Presentations (due by EOD Monday) | BizHack LearnWorlds Platform | ||
20 | Class 12 | Final Presentations | Wednesday 12/8 | 3-6 pm ET | try.bizhack.com/dmeclass | Digital Marketing Test (retake) & End-of-Semester Knowledge Assessment & Final Feedback Survey | BizHack LearnWorlds Platform | |||
21 | 7 | #BizHackLive | Graduation Celebration | Wednesday 12/15 | 12:30-2:30 pm ET | https://try.bizhack.com/graduation | Post-Work: Now Close those Sales! | Streamed on Facebook Live and posted on YouTube | ||