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The Digital Marketer's Edge
Cohort 20 - Oct-Dec 2021
NOTE: Schedule is subject to change. For the latest version visit:
https://try.bizhack.com/dme20schedule
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Week #SessionTopicDateTimeVideoconference Link
(Password Protected)
9 Step Assignments
Due Date
Assessment/SurveyPresentation Recording & PDF
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1Class 1Tell Your Business StoryMonday 10/253-5 pm ETtry.bizhack.com/dmeclass3 Initial Surveys (due by Class 2) & Foundation: Your Business Story Script (due by Lab for Week 1)Onboarding Survey & Digital Marketing Test & Start-of-Semester Knowledge AssessmentBizHack LearnWorlds Platform
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Class 2Get on Facebook Business ManagerWednesday 10/273-5 pm ETtry.bizhack.com/dmeclassTechnical Setup Complete (due by Class 3)BizHack LearnWorlds Platform
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Lab for Week 1Workshop Your Story of Me & Technical SetupThursday 10/28Afternoon (1 hour, times vary)try.bizhack.com/labNathan
try.bizhack.com/labMike
try.bizhack.com/labTati
Weekly Feedback SurveyBizHack LearnWorlds Platform
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2Class 3Pick Your Real-Life CampaignMonday 11/13-5 pm ETtry.bizhack.com/dmeclassStep 1: Create Customer Personas & Build Audiences (due by Lab for Week 2)BizHack LearnWorlds Platform
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Class 4Find Your Ideal CustomerWednesday 11/33-5 pm ETtry.bizhack.com/dmeclassBizHack LearnWorlds Platform
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Lab for Week 2Hone Your Real-Life Campaign & Persona PairsThursday 11/4Afternoon (1 hour, times vary)try.bizhack.com/labNathan
try.bizhack.com/labMike
try.bizhack.com/labTati
Weekly Feedback SurveyBizHack LearnWorlds Platform
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3Class 5Make a Thumb-Stopping VideoMonday 11/83-5 pm ETtry.bizhack.com/dmeclassStep 2: Make a Thumb-Stopping Video (due by Lab for Week 3)BizHack LearnWorlds Platform
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Class 6Launch an Awareness AdWednesday 11/103-5 pm ETtry.bizhack.com/dmeclassStep 3: Launch 1st Ad for Video Views (due by Class 7)BizHack LearnWorlds Platform
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Lab for Week 3Refine Your Facebook Audience & Ad VideoThursday 11/11Afternoon (1 hour, times vary)try.bizhack.com/labNathan
try.bizhack.com/labMike
try.bizhack.com/labTati
Weekly Feedback SurveyBizHack LearnWorlds Platform
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4Class 7Measure Results and Extract LearningsMonday 11/153-5 pm ETtry.bizhack.com/dmeclassStep 4: Analyze 1st Ad for Learnings (due by Lab for Week 4)BizHack LearnWorlds Platform
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Class 8Capture Leads with an Irresistible OfferWednesday 11/173-5 pm ETtry.bizhack.com/dmeclassStep 5: Determine a Free Irresistible Offer & Step 6: Build a Lead Form or Landing Page (due by Lab for Catch Up Week)BizHack LearnWorlds Platform
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Lab for Week 4Analyze Your Awareness AdThursday 11/18Afternoon (1 hour, times vary)try.bizhack.com/labNathan
try.bizhack.com/labMike
try.bizhack.com/labTati
Weekly Feedback SurveyBizHack LearnWorlds Platform
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Catch Up WeekLab for Catch Up WeekIdentify Your Free Irresistible Offer & Draft Your Customer Journey MapTuesday 11/23Afternoon (1 hour, times vary)try.bizhack.com/labNathan
try.bizhack.com/labMike
try.bizhack.com/labTati
Step 7: Launch 2nd Ad for Lead Generation or Traffic (due by Class 10)BizHack LearnWorlds Platform
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5Class 9Map Your Customer JourneyMonday 11/293-5 pm ETtry.bizhack.com/dmeclassStep 8: Map your Customer Journey (due by Lab for Week 5)BizHack LearnWorlds Platform
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Class 10Next Level Marketing: LinkedIn Ads and ContentWednesday 12/13-5 pm ETtry.bizhack.com/dmeclassStep 9: Analyze 2nd Ad for Leads & Learnings (due by Class 11)BizHack LearnWorlds Platform
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Lab for Week 5Analyze Your Lead Gen AdThursday 12/2Afternoon (1 hour, times vary)try.bizhack.com/labNathan
try.bizhack.com/labMike
try.bizhack.com/labTati
Graduation Thank You Gift Survey & Weekly Feedback SurveyBizHack LearnWorlds Platform
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6Class 11Putting It All TogetherMonday 12/63-5 pm ETtry.bizhack.com/dmeclassFinal Presentations (due by EOD Monday)BizHack LearnWorlds Platform
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Class 12Final PresentationsWednesday 12/83-6 pm ETtry.bizhack.com/dmeclassDigital Marketing Test (retake) & End-of-Semester Knowledge Assessment & Final Feedback SurveyBizHack LearnWorlds Platform
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7#BizHackLiveGraduation CelebrationWednesday 12/1512:30-2:30 pm EThttps://try.bizhack.com/graduationPost-Work: Now Close those Sales!Streamed on Facebook Live and posted on YouTube