LinkedIn_ROI_Calculator.xlsx

	A	B	C	E	F
1	Input Name	Value	Notes	Helper Calculations
2	Report Period Start	2025-10-01		Implied Direct Revenue	20
3	Report Period End	2025-10-01		Team Cost (Hours x Weeks x Rate)	108000
4	Currency (symbol only)	$	Used for display only	Total Program Cost	112000.25
5	Gross Margin (%)	35	Used for payback calculations	Attributed Revenue (Weighted)	207500
6	Average Contract Value (ACV)	15000	Average first-year contract value
7	Customer Lifetime Value (LTV)	45000	Optional, leave blank if unknown
8	Deals Closed from LinkedIn (count)	4	Closed-won deals sourced by LinkedIn
9	Leads from LinkedIn (count)	120	Total form fills, lead gen forms, or hand-raises
10	MQL → SQL Conversion (%)	25	Percent of MQLs that become SQLs
11	SQL → Closed-Won Conversion (%)	20	Percent of SQLs that close
12	Direct Revenue from LinkedIn		Leave blank to auto-calc from deals * ACV
13	Assisted Revenue from LinkedIn	15000	Revenue where LinkedIn assisted (multi-touch)
14	Influenced Revenue from LinkedIn	10000	Revenue where LinkedIn influenced (nurture)
15	Weight: Direct	1	Attribution weight for direct
16	Weight: Assisted	0.5	Attribution weight for assisted
17	Weight: Influenced	0.25	Attribution weight for influenced
18	Ad Spend (LinkedIn)	4000	Media spend on LinkedIn
19	Tool Cost (LinkedIn + analytics)	300	Navigator, scheduling, analytics, etc.
20	Team Hours / Week on LinkedIn	6	Sum across team members
21	Hourly Cost (Blended)	60	Hourly fully loaded cost
22	Weeks in Period	12	Number of weeks covered in this report
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