Content Scoring Matrix Template
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Content Scoring Matrix
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What is it?
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A tool to help you discuss the value of your content to your audience and decide if it should be on the website.
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When should it be used?
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Use it for content that you are unsure about.
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Don't waste time on this if there are regulatory or contractual reasons.
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It can be used for migrating content and/or commissioning new content.
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It can be used for all content to manage the bloat.
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Make it part of the workflow.
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How should it be used?
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For existing content, assume it is well written and that it will be reviewed before publishing.
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Don't score your own content as it is subjective.
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Seek the opinion of others who can be impartial.
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Think about how each persona would use the content.
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Score how important the content is for each persona and each objective.
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Advice
Audience % score
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Question the value, discuss archiving or deleting0-7%
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Consider refinement, review analytics8 - 15%
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Commission or migrate (update inline with brand book)16% +
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What if there is a high, positive or negative, difference between the persona and business objective scores?
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This mismatch between business and users means an inefficient use of content. Consider refining the content.
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If frequent occurance, review business objectives and personas so that they are aligned.
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Variations
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Add weightings to your personas or business objectives if some are of greater importance than others.
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Use the matrix for content types rather than specific content, use it to value functionality...
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