A Day in the Life of Your Reader
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A Day in the Life of Your Reader
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6:00 AM7:00 AM8:00 AM9:00 AM10:00 AM11:00 AM12noon
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Morning RoutineAs you map out your reader's day, consider her behavior, the people in her life, the products she touches, her emotional state, the technology she uses, the car she drives, food she eats, clothes she wear, etc.Wakes up naturally, rolls over and checks her iPhone for the time & her fitbit to see how she slept. She slips on her Ugg slippers and walks slowly into the bathroom. She brushes her teeth with Tom's of Maine toothpaste, looks at the floss but passes
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1:00 PM2:00 PM3:00 PM4:00 PM5:00 PM6:00 PM7:00 PM
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Afternoon Routine
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8:00 PM9:00 PM10:00 PM11:00 PM12 midnight1:00 AM2:00 AM
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Evening Routine
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Passions, Interests, Annoyances, Pet Peaves, & Inspiration
Pain Points & Problems
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Daily schedule