Awe App Competitor Analysis.xlsx

	A	B	C	D	E	F	G	H
1	Onboarding Competitive Analysis	Feature Analysis	Competitive Advantage	Strengths	Weakness	Customer Reviews	General Notes	Questions/Notes to Team

2	DIRECT COMPETITORS
3	Nudge	-Can change location to match wherever you might be traveling to -Users can curate and post their own cool experiences for others to try -Fun color scheme and simple layout -Offer a "Plus" version, which allows user to access more activity suggestions	-Nothing else out there like this yet -Have a strong email presence -Experiences are truly unique, and offer something fresh for users to try	-Coaching bubbles are very helpful at explaining how the app works -Experiences are truly unique and pull the user out of their comfort zone -Experiences are presented in a visual story format, much like social media -Further details about the experience are contained in one spot, intuitively marked, so as to keep text clutter from overwhelming the user -Descriptions of the experiences are incredibly helpful, and assist the user in planning for what to expect from every aspect (parking situations, attire, happy hour times, etc.) -"City Directors" are locals which are employed by the app to discover, curate, and suggest different experiences for users	-Cannot search for things to do on the free plan -Labeled activity tabs at the top falsely lead the user think they are able to explore experiences by catergory -Because the app's free model is based on only sending suggestions a couple times a week, app isn't very interactive, and might be easily brushed off by users	Rated 4.7 out of 5 stars on the app store.	A very cool idea that helps users find unique/diversified experiences in their area, either for date nights, outings with friends, special events, etc. I feel like this app also utilizes email and text well so that users aren't bombarded with app notifications.	How can we make the Awe app inclusive of users' ideas and suggestions for new awe experiences? How can we capitalize on users' knowledge of their local offerings and surroundings for more specialized experiences?
4	Headspace	bright colours, simple and direct catchphrase on splash page, easy log in options, friendly animation, very simple formatting of text and buttons	Provides both physical and meditative exercises, inclusive of different populations, tracks daily progress	Focuses on mindfulness/emotional regulation through meditation, offers daily schedule of meditations you can practice throughout the day from morning until night time, can change whether you want to hear more background music or hear the guided voice	Cost of subscription slightly expensive after free trial, not as many visuals during meditations	Rated 4.8 out of 5 stars on app store	This app is mainly focused on meditation as a pathway to better mental health	How do we make the Awe app inclusive of various different events/venues instead of just a couple focused events/activities that individuals can attend?
5	INDIRECT COMPETITORS
6	How We Feel	sleek, but colorful aesthetic. informative coaching screens. immediate personalization. lists benefits of the app off the bat. calming animations and colors. intuitive interaction. encourages notifications ("check-ins"), allows you to set times. easy to understand information and strategies for better emotion regulation (2 min video). check-ins paired with lessons.	offers a lot of information about understanding and regulating our emotions. interactive tracking feature + app's ability to detect patterns gives us insights into our lives and our feelings. guided introspection	great repository of videos. advice and guidance for all emotions. heavy on user interaction. compiles and tracks a lot of data	all videos are 1-2 minutes, so no access to something more in depth	4.9/5.0: "the world would be a much better place if everyone had this app" "great for reflection" "helps with emotional literacy"	seems very helpful, tackles one aspect of mental health (understanding emotions, regulating emotions), but seems to still do wonders for overall improvement of wellbeing, high interaction + informative materials = better buy in?	only 101 reviews so far, but all are positive except for a couple that report bug issues...but content of the app itself seems to be great for the users which is cool bc we're also approaching mental health from an emotions pov. all of their information comes in video form, which is nice to take a break from reading, might be good to include that feature in the "science behind awe" section of the app instead of just articles
7	StubHub	seat preview best selection and more, bright colors purple pink and blue, get tickets up to the last second, "100% guaranteed tickets and award-winning customer service", alerts when your favorites are nearby, site uses cookies, COVID message, auto scrolling through different ticket categories can buy, can sell tickets, organized by artist on explore page, sort by date and location, once past onboarding app kind of boring just purple and white	Users can browse all sorts of events near a particular location and date without fear that their desired event will be sold up--can buy and sell tickets up to the last second.	Onboarding process was visually pleasing and easy to understand/click through, like how can browse app a little on explore page before creating an account,	Design bland, not exciting, not easy to compare to other options (price wise not sure if getting best deal), once click on artist interested in info is organized strangely/hard to understand, pictures of artists are all boring stock photos--doesn't get you excited, no descriptions for events	4.8/5 stars on the app store--bad reviews say not trustworthy in terms of value and bad customer service	I feel like one only uses/downloads this app when they already have a specific event in mind, not great for browsing/getting ideas, seems strictly utility, probably not a super high retention rate in that matter	-How can we make it exciting to browse/explore different activites/events that inspire awe? A start would be including an upbeat description and WHY they'd wanna go as well as photos and maybe customer reviews/experiences/pictures -How do we keep users coming back/looking for new events regularly?
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