Career Research Spreadsheet ICRS
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Job Functions
Potential Career Fields and Job Titles
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Managing peopleManagementCustomer SupportCommunication MarketingData Science
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Overseeing processesProduct ManagerCustomer RepresentativeJournalistUser ResearcherData Scientist
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Designing processsProject ManagerAdvocateBloggerMarket AnalystEngineer
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Implementing systemsChief Operations OfficerSupport Team LeaderEditor
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Support TechnicianPublic Relations Officer
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TroubleshootingMedia Personality
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Business Writer
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Designing strategies
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Research
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Data analysis
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Specific roles in digital marketing
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Content Coordinator or Managerwriting, editing, and proofreadingknow website usability/web Adobe Creative Suite, web analytics and CMS tools, including Hubspot
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Social Media Coordinator or ManagerStrong writing, editing, and communication skillsExperience all social media monitoring online community or audienceevery day task: creating, editing, and publishing daily content that aligns with the brand vision, builds meaningful community connections, and encourages authentic engagement.
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Digital Media Buyerknowledge of Facebook Ads Manager, Power Editor, and Analyticslarge data sets, marketing data analysis, and data access and reporting technologies like Tableau and SQLDemonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills.you will be in charge of developing, implementing, and managing online marketing campaigns
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SEM and SEO Marketing Coordinator or ManagerStrong Excel skills and experience manipulating large data setsExperience using tools like Tableau, Google Webmaster Tools, SEM RushExperience with search tools, keyword search, technical analysis and website analyticsdevelop paid search strategy, bid management, and keyword generation/research
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Get Google add word certification,
Google Aneletics certification
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bing add certification
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Google Analytics
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set up rss feeds
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ppc hearo
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dig reader
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flip board
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learn CSS wordpress, marketo, pardot, HTML, SEO
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social media jobs:
Responsibilities of a social media marketing job typically include:
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Create, edit, and publish daily content that aligns with the brand vision, builds meaningful community connections, and encourages authentic engagement.
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Social media analystDaily monitoring of social channels
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Social media managerManage relationships with influencers
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Social media associate
Optimization of social media channels content and performance
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Social media community managerTrack social media analytics
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Social media coordinator
Prepare reports and presentations on social media and influencer marketing activities and results
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Social media expert
Maintain a cutting edge understanding of best practices, features, strategies, and tactics for social media channels
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Social media marketing consultant
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Social media marketer
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Social media specialist
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Social media strategist
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Social media jobs pay well! The average Salary for a Social Media Analyst is $69,216 per year.
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content marketing jobs:
Responsibilities of a content marketing job typically include:
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Plan and implement a content strategy for each campaign from ideation and asset creation to drafting and publishing both for the long-term and in response to hot topics.
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Content strategist
Create compelling content in a variety of forms, including contributed articles, press releases, Q&As, blog posts, white papers, webinars, videos, case studies, infographics, and social media posts.
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Content marketing strategist
Set expectations around content sharing practices, repurpose and repackage existing content, update all digital channels, and ensure a singular consistent voice.
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Content marketing editor
Build and manage a content/editorial calendar aligned with the customer journey to engage target audiences.
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Content marketing manager
Partner with the user experience team, analytics, and project managers to constantly improve delivery of content and the user experience.
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Content manager
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Content specialist
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Content analyst
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Content associate
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Content coordinator
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Content designer
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Content developer
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Content editor
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Jobs in Social Media Advertising
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Facebook Ads Manager
Responsibilities of a social media advertiser typically include:
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Digital Media Planner
Assist in development of building paid social media plans including audience targeting and segmentation, messaging, flighting, and budgeting
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Digital Media Buyer
Hands-on bidding optimization to grow the business and hit ROI targets
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Paid social media manager
Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding
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Paid media specialist manager
Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions.
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Paid social media marketer
Stay up-to-date with best practices and strategies in paid social media and develop strong working relationships with social vendors
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Online marketing manager - paid social
Skils for thies jobs are
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Paid media manager
Proficient in Excel and strong PowerPoint/presentation skills
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Familiarity with social listening and measurement tools
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Power user of Facebook Ads Manager, Power Editor, and Analytics
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Affinity and experience working with large data sets, marketing data analysis, and data access and reporting technologies like Tableau or SQL
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Demonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills.
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Jobs in Search Engine Optimization (SEO)
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Here are common titles of SEO jobs:
Desired experience of SEO jobs include
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Responsibilities of an SEO job include:
Understanding of HTML, CSS, and JavaScript
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SEO manager
Manage SEO campaigns through keyword research, targeted content development, and on-page optimizations
Experience with Google Analytics and Google Webmaster Tools
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SEO analyst
Perform technical site analysis and content compliance audits
Be up to date on algorithms of major search engines, off-page SEO best practices, Google algorithm updates, and other search strategy knowledge.
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SEO specialist
Lead technical SEO recommendations and partner with cross-functional teams to ensure delivery
Experience using link monitoring and ranking tools
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SEO partnership specialist
Define SEO success metrics, develop and manage high-quality reporting, and communicate performance and insights that show progress toward program KPI's.
Excellent written and oral communication skills.
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SEO strategist
Remain current with all search engine algorithm changes and SEO industry trends.
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SEO consultant
Seek quality partners, websites, and brands with whom to develop and execute content-sharing strategies. Maintain a database of all current and prospective publisher or partner profiles.
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Digital marketing manager
Use SEO tools to monitor, analyze, and optimize website activity
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Internet marketing manager
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Website optimization manager
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SEO analysts make money! The median salary is $77K.
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