| A | B | C | D | E | F | G | H | I | J | |
|---|---|---|---|---|---|---|---|---|---|---|
1 | ||||||||||
2 | DISCOVERY RESEARCH QUESTIONS | |||||||||
3 | Competitive Analysis | Scoring: 0–3 | ||||||||
4 | 0=not at all/doesn't work | 1=minimal/insconsistent | 2=adequate/more often than not | 3=excellent/all the time | ||||||
5 | Client name | |||||||||
6 | ||||||||||
7 | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Competitor 5 | Competitor 6 | ||||
8 | Navigation + IA | 0 | 0 | 0 | 0 | 0 | 0 | Total possible: 12 | ||
9 | Does the website navigation structure make sense? (Is the navigation consistent?) | |||||||||
10 | Are pages labeled appropriately? | |||||||||
11 | Do I find what expect when I click on a link? | |||||||||
12 | Are calls to action (CTAs) clear and prominent? | |||||||||
13 | ||||||||||
14 | Search | 0 | 0 | 0 | 0 | 0 | N/A | Total possible: 15 | ||
15 | Can I easily search the entire site from one location? | |||||||||
16 | Does search return relevant results? | |||||||||
17 | Does search return up-to-date results? | |||||||||
18 | Does the search tolerate spelling errors or slightly inaccurate search terms? | |||||||||
19 | Do search results show why that page/article is a relevant result? | |||||||||
20 | ||||||||||
21 | Visual Design + Page Layout | 0 | 0 | 0 | 0 | 0 | 0 | Total possible: 18 | ||
22 | Are standard elements (such as page titles, website navigation, and page navigation) easy to locate? | |||||||||
23 | Is there a good balance between information density and white space? | |||||||||
24 | Does the website have a consistent look and feel that will engage users? | |||||||||
25 | Is there a clear page hierarchy? | |||||||||
26 | Are the website pages print-friendly? | |||||||||
27 | Does the design evoke an emotional response from the user? | |||||||||
28 | ||||||||||
29 | Writing and Content Quality | 0 | 0 | 0 | 0 | 0 | 0 | Total possible: 15 | ||
30 | How easy is it to scan the page for valuable information? | |||||||||
31 | Are acronyms and abbreviations properly defined? | |||||||||
32 | Does the website favor images, videos, graphs, and other visuals over long blocks of text? | |||||||||
33 | Are hyperlinks used effectively? | |||||||||
34 | Is content accurate and fresh (not out-of-date)? | |||||||||
35 | ||||||||||
36 | Trust and Credibility | 0 | 0 | 0 | 0 | 0 | 0 | Total possible: 18 | ||
37 | Does this organization have a long history? | |||||||||
38 | Does this organization have a good reputation? | |||||||||
39 | Are this organization's ratings on Facebook, Yelp, Google, etc. positive? | |||||||||
40 | Does this organization showcase its licenses and certifications effectively? | |||||||||
41 | Does this organization showcase recognition and awards effectively? | |||||||||
42 | Does the website highlight strong statistics? | |||||||||
43 | ||||||||||
44 | Help & Feedback | 0 | 0 | 0 | 0 | 0 | 0 | Total possible: 12 | ||
45 | Does the website have a thorough and helpful FAQ? | |||||||||
46 | Does the website provide tools to help the user find the information they are seeking? | |||||||||
47 | Is it easy for users to submit questions and feedback online? | |||||||||
48 | Does the organization respond quickly and appropriately to questions? | |||||||||
49 | ||||||||||
50 | Forms and Data Entry | 0 | 0 | 0 | 0 | 0 | 0 | Total possible: 9 | ||
51 | How effectively does the website use online forms for intake, referrals, etc.? | |||||||||
52 | How easy is it to fill out the form? (e.g. fields are labeled correctly, required/not required is clear) | |||||||||
53 | Am I alerted every time I make a data entry error? | |||||||||
54 | ||||||||||
55 | Tone + Emotional Resonance | 0 | 0 | 0 | 0 | 0 | 0 | Total possible: 12 | ||
56 | Approachable | |||||||||
57 | Assertive/Confident/Authoritative | |||||||||
58 | Reassuring/Caring | |||||||||
59 | Sigh of Relief | |||||||||
60 | ||||||||||
61 | Total Grade | 0 | 0 | 0 | 0 | 0 | 0 | Total possible=111 | ||
62 | Total Possible Score | 111 | 111 | 111 | 111 | 111 | 111 | 111 | ||
63 | Overall Percentage | 0% | 0% | 0% | 0% | 0% | 0% | |||
64 | ||||||||||
65 | Site Metrics | |||||||||
66 | Page Speed Insights Desktop | |||||||||
67 | Page Speed Insights Mobile | |||||||||
68 | Page Load Time | |||||||||
69 | Indexed Pages | |||||||||
70 | Inbound Links | |||||||||
71 | ||||||||||
72 | Social | |||||||||
73 | Newsletter Signup | Yes/No | ||||||||
74 | Facebook Likes | |||||||||
75 | Twitter Followers | |||||||||
76 | LinkedIn Followers | |||||||||
77 | Pinterest Followers | |||||||||
78 | YouTube Subscribers | |||||||||
79 | Google Plus Followers | |||||||||
80 | Instagram Followers | |||||||||
81 | ||||||||||
82 | Content (Y/N) | |||||||||
83 | Language Support (Other Than English) | |||||||||
84 | Are multiple audiences addressed? | |||||||||
85 | breadth of services (full spectrum -certified home health care, private pay home care, and hospice) | |||||||||
86 | is it clear how you pay (or don't pay) for services? | |||||||||
87 | About Us | |||||||||
88 | Our History | |||||||||
89 | Mission | |||||||||
90 | Leadership | |||||||||
91 | FAQs | |||||||||
92 | Blog | |||||||||
93 | Services | |||||||||
94 | -filter/search by location | |||||||||
95 | -filter/search by life event | |||||||||
96 | -filter/search by service | |||||||||
97 | -filter/search by condition | |||||||||
98 | Events | |||||||||
99 | Careers | |||||||||
100 | News | |||||||||