Competitive Audit.xlsx

	A	B	C	D	E	F	G	H	I	J	K	L	M	N
1	Competitive audit	Goal : Compare the user experience of each competitor's website
2		General information					UX (rated: needs work, okay, good, or outstanding)
3		General information					First Impression	Interaction				Visual design	Content
4		Competitor type (direct or indirect)	Product offering	Website (URL)	Target audience	Unique value proposition	First Impression	Features	Accessibility	User flow	Navigation	Brand identity	Tone	Descriptiveness
5	Nourish by WebMD	direct	Provide health information, tools for managing health, and support to those who seek information	www.webmd.com	people who want to control their weight	Diet and Weight Management	GOOD + Visually appealing - Too much information displayed in homepage	GOOD + Food Calculator - So much feature make website feel complicated	NEED WORKS - Only available in English - No features for audio or visual impairments - Same feature still can be united in one category	GOOD + Easy to find food calculator + Simple calculation process	GOOD + Easy to navigate - Some elements seem not clickable but are	OUTSTANDING + Strong brand indentity including color, font and imagery	Fun and Indirect	GOOD + All key Info is presented - Too descriptive
6	Myfitnesspal	direct	Calorie counter and diet plan by tracking caloric intake	www.myfitnesspal.com	people who currently on a diet	Suggested Fitness And Nutrition Goals	GOOD + Simple to navigate - Minimal Visual	OUTSTANDING + Calorie Chart, Nutrition Facts for Food + Food Diary	GOOD + Availables in 15 language - No features for audio impairments	GOOD + Straightforward user flow + Simple calculation process	OUTSTANDING + Easy to navigate + Easy to switch languange	NEEDS WORK - Minimal brand identity - Only uses 2 colors	Serious and direct	GOOD + Short and to the point + Focused on info relevant to target audience
7	Fat Secret	direct	lets users track their nutrition, exercise and weight	www.fatsecret.com	people who want to track their food nutrition	track nutrition per day and connect with community	GOOD + Simple to navigate + Visually appealing	OUTSTANDING + Food Diary + Browse common foods and products from brands and restaurants	GOOD + Availables in 31 countries - No features for audio or visual impairments	GOOD + Straightforward user flow - Search bar in food calculator is less visible	OUTSTANDING + Easy to navigate + Easy to switch countries	OUTSTANDING + Strong brand indentity including color, font and imagery	Friendly and direct	OUTSTANDING + Short and to the point + All key info is presented
8	Great Eastern	Indirect	insurance	www.greateasternlife.com	families in need of health protection	Calculate daily calorie needs, body mass index and exercise calories	GOOD + Landing page is straightforward - Minimal color	OKAY + Calculate daily calorie needs, body mass index and exercise calories - Nutrition fact for food	GOOD + Availables in 4 language - No features for audio impairments	GOOD + Straightforward user flow + Simple calculation process	OUTSTANDING + Easy to navigate + Easy to switch languange	NEEDS WORK - Minimal brand identity - Only uses 1 colors	Serous and direct	GOOD - Minimal visual and color + Focused on info relevant to target audience
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13			Needs work: The app is not usable, and users aren’t getting what they need from this aspect of the app.
14			Okay: This aspect has some issues, but with some work, it could meet user needs.
15			Good: This aspect works well, but doesn’t always provide users with the necessary information easily.
16			Outstanding: This aspect feels consistent, and it meets or exceeds the user’s needs.
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