Strategic Plan Initiative Timeline
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Year 1: 10/16/201612/2/20162/3/20174/19/20176/2/20178/25/2017Year 2: 10/6/201712/1/20172/2/20184/18/20186/1/20188/24/2018Year 3: Q1Q2Q3Q4Beyond
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Top Priorities
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Communications EvaluationForm wwebiste committee, Process, UX Current Site; Memberclicks UpgradeMigrate forms, etc. to new platform. Shirley trains Board members, etc on new platformAssemble Fundraising/branding committeeReform website committee to review front endCreate usability testing team (LART?); begin work; conduct focus groupsTest usability of website at conferenceUsability team reports findingsBegin implementing usability improvementsMarket benefits of OLA using newly-designed toolsRedo marketing survey Communications Committee did 5 years ago
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Fundraising committee reviews branding (move to later?)Begin work on reimagining the HotlineImplement Hotline changes
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Review methods to improve unit communications using MemberClicks, etc.Implement rebranding recommendations
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AdvocacyLook at Legislative Agenda, Exec Board Communicate with membership re: leg agendaGet out the word about legislative day! (articles, friends, etc.)Working on Core Values StatementForm committee to review Core Values StatementCore Values committee reports backAdopt Core Values StatementInvestigate what OLA can do to promote the library brand overall. Perhaps promotional materials that can be modified for local use during things like political campaigns….similar to ALA Libraries Transform but with an Oregon focus.
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Work with ESSA taskforceContacts and updates regarding Douglas CountyPrep for NLLD, postcards to reps, invited reps to OLAHold advocacy session(s) at conference
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Leg. Committee encouraged members to get more involved in local, state, and national library advocacy (e.g. Douglas County closure, Ready to Read grant funding, LSTA funding)Investigate/implement methods to improve advocacy at the local level.
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Eastern/Rural Library Outreach/SupportInformation gathering/talk to people re: needs, recruitment, presentAppoint an Eastern/rural member-at-largeHave a rural-focus at conference
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OLA Board and units hold meetings in diverse areas around the state.
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Improve member engagementDisc. targeted member outreach at Board MeetingNMRT and Membership Committee held networking and mentoring events at conferencePublicize Annual Conference Evaluation Form, look at Twitter and FB Comments using the #ORLIB17 hashtagCreate list of "quick strike" projects for members from retreat notes that don't involve running for a unit officeCommunicate "quick strike "projects, unit activities via website, Hotline, Libs-Or, etc., inc. a portal on the websiteAdvertise pre-existing networking opportunities via website, Hotline, other communication toolsCreate new regional networking opportunities for members.
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Follow up with focus group partcipants from strategic planning sessions re: improved feedback from membersAsk HAS committee to review combining Librarian and Library Employee awardsDiscuss getting support staff more involvedCreate more defined relationships with library schools, such as what we already do with Emporia State, and other related professional associations, such as the Society of American Archivists.Survey members who drop membership or unit involvement
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Look at past member surveys and decide what's relevant. Create a list of best practices for reaching out to new members of units; Find a way to automate adding new members to the listservs of the units they elect to join.
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Institutional KnowledgeWhat do we want to save (in a repository?) Ask for a proposal or best practices document at next meeting. Intranet?Discuss what needs to be saved
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Create more and better professional development opportunitiesAdd Saturday Program to the conferenceCalendar use, Google Calendar, and add as a widget to the OLA webpage/Communication Committee: PENDING WEBSITEPlan and implement Leadership institute AND implement Leadership ScholarshipsInvestigate continuing ed potential of GoToMeeting webinar functionalityHold Leadership Institute in Pendleton, May 16-19Experiment with continuing ed offering(s) delivered via GoToMeetingCreate mini-conferences,small regional opportunities, building on what units already do (e.g. REFORMA, OASL).
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Appoint committee to review possibilities to improve Northwest CentralImplement changes to NWC
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Adopt MOU with State Library for matching scholarship fundsReview scholarship offerings and create best practicesVarious units provide continuing ed scholarships, with match from State.
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