|DC Editorial Calendar 2017|
|DC-specific events/days are in THIS COLOR. Feel free to edit, adding those your organization will celebrate/use in your advocacy or fundraising.|
|DC editorial calendar created by Susie Cambria and crowdsourced. Based on LightBox Collaborative (www.lightboxcollaborative.com) editorial calendar (http://www.lightboxcollaborative.com/evergreen-editorial-calendar/). @susiecambria, http://susiecambria.blogspot.com|
|INSTRUCTIONS: DOWNLOAD your own copy of this document and use it to create a customized Editorial Calendar for your organization. You can do this one of two ways: 1) File => Download As [choose your file format] => Save As [choose document name]; or 2) File => Make a Copy => Enter a new document name [of your choice]. Note: As tempting as it is to use the “Share” button, you won’t actually be able to “share” it with anyone until you DOWNLOAD or MAKE A COPY of the calendar.|
Once you’ve made your own copy, you can customize it for your specific organization. You’ll find that each tab in this Editorial Calendar tool contains LightBox Collaborative's ideas on opportunities for your organization to get coverage, as well as other red-letter dates to help spark your own creativity. The rest is up to you!
Add calendar hooks, program milestones, events, and other important dates that your organization can leverage for successful communications in the rows labeled "Your Hook." Use the information in the multiple tabs in this nonprofit Editorial Calendar template to map out your communications work plan in the year ahead.
Have fun, and let us know how it goes.
|We'd like to know how you customized your Editorial Calendar, and how it's working for you. Please also let us know other dates you think nonprofits should have on their radar. You can tell us in a comment on our blog post at:|
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