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Backgound Information
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Company name
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Website
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Country
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Services
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Team size
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Products
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Product type
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Mobile App
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iOS
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Compatibility with Apple Watch (watchOS)
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Compatibility with iPhone, iPad, iPod touch
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# of intalls
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Android
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# of intalls
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other
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Marketing strategy and communication
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Unique Value Proposition
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Messages
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Most important benefits for the users
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Channels for communicating the brand/product (website, blog, social media, forums, etc)
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Active social media channels
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Facebook
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LinkedIn
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Instagram
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Twitter
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Snapchat
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Youtube
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Pinterest
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Blog
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url
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topics
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Target group (who is the content is for)
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Professional events (webinars, conferences)
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Loyalty system
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Paid Google Ads
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Affiliate marketing
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Awards
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Sponsorships
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Traffic overview
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Website traffic (estimation for number of monthly visitors, based on last 3 months data)
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Traffic by country (TOP5)
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Source of website traffic
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Direct
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Referrals
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Search
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Social
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Mail
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Display
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Traffic from social media by channels
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Organic traffic
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Monthly organic traffic
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Number of Referring domains
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TOP10 referring domains
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Most popular pages (based on monthly traffic)
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TOP10 keywords
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Backlink mix (blogs, news portals, content curators, forums, etc.)
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Domain rating
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URL rating
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