A
1
What is the Bullseye Marketing Framework?
2
The Bullseye Framework is a strategic instrument designed to pinpoint the marketing channels that are likely to provide long term growth. As a startup entrepreneur, this framework offers an approach to conceive and execute your growth marketing blueprint. It's a product of Gabriel Weinberg and Justin Mares.

The outer layer of the Bullseye stands for the comprehensive array of growth or traction channels available for your business expansion.

The middle layer signifies the process of narrowing down the choices to a range of 4 to 6 channels. These are the traction channels that, in your view, possess the potential to significantly influence your company's growth trajectory in the upcoming half-year.

Lastly, the innermost circle is the bullseye, your ultimate goal! As the name suggests, this is your desired destination. Once a channel has been validated as a scalable and effective market path, it should be incorporated into your enduring channel mix situated in the central circle.
3
Step 1: Consider Your Target Audience
4
Develop a detailed understanding of the ideal customer profile that you wish to target. This understanding should include their common challenges, objectives, and potential obstacles they might face. Furthermore, consider the environments they frequent, their preferred methods for information collection, and the research they tend to conduct prior to making a purchase decision. To obtain such insights, conducting interviews, administering surveys, and having discussions with friends who align with your customer persona are advisable strategies.
5
Step 2: Prioiritise all 19 channels to 4-6 target channels
6
Use the PRIORITISATION tab to prioritise the 19 channels. Then select 4-6 target channels that you think will serve as scalable long term growth channels. Add these to the Bullseye in the BULLSEYE OUTPUT tab.
7
Step 3: Systematically start testing your target channels
8
Systematically test each of the target channels
9
Step 4: Validate / Invalidate your target channels
10
If a channel provides scalable traction then it can be validated and added to the bullseye. If invalidated it can be cross out on the Bullseye. Note - this isn't a one time process and should be revisited multiple times.
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100