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For instructions and examples, check out this blog post: https://alisonkconsulting.com/how-consultants-can-prioritize-multiple-icp-for-marketing/
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On a scale of 1-5, how accessible are they to us right now?On a scale of 1-5, how well do we know their needs?On a scale of 1-5, how passionate are we about them?On a scale of 1-5, how quickley and easily can we market to and convert them right now?On a scale of 1-5, how low-risk are they to focus on?On a scale of 1-5, how relevant are they to our business goals?Add Up Total (ICP with highest number is who you should focus on)
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Do we have any “ins” via referral partners or connections? Are they showing up in places we already operate?Do we know their needs, language, and pain points inside-out? Can we predict their objections and tailor messaging accordingly?Are we lit up by the challenge and mission? Or are we chasing them because someone said they’re “hot right now”?           Do we already have materials or content that speaks to them?                  
What are the risks, financial, reputational, operational, in prioritizing this ICP?

		Are we pursuing them because they look impressive on paper, or do they actually align with our goals?


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ICP #1: Non-Profit Executive Directors43542422
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ICP #20
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ICP #30
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ICP #40
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