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Performance Influencer Budget Calculator Notes
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Product AOV$125Manually Fill In
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Low EndHigh End
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Daily Media Spend Needed Per Influencer Ad Set
(To reach Statistical Significance) 		$250$3752-3x AOV/day*Alex note: (Last 30 Days CPA x 50) = Ad Spend/ad set for the week (for Meta)
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Monthly Media Spend Needed Per Influencer Ad
(To reach Statistical Significance) 		$7,500$11,250
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Total Meta Budget Per Month$50,000Manually Fill In
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Monthly Media Spend Allocated Towards Influencer Ads/Creative Testing $7,500$10,000Need Input from Media planning/Paid Social on how much of Meta budget can be put towards influencer ad testing (Baseline/minimum set at 20% but can be adjusted)
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# of Influencer Ads that can be run per month 10.8888888889
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Budget Needed to Secure Influencer Content/Usage Per month 3,000.002,666.67Influencer lead to fill in expected budget needed to secure the # of ads in cell B8 (think through product AOV, target influencer, target audience, etc. Ex. Luxury clients are likely going to want to work with more expensive people)
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