| A | B | C | D | E | F | G | H | I | J | K | L | |
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3 | Your observations about subterranean currents that are correlating/relevant - various sources of existential angst? Crisis of masculinity? Libido/mortido? Religion/spirituality? | Which descriptions do you find relevant for framing our theory of change/framework? | FOCUS GROUPS | Who do they turn to for guidance/ leadership/ trusted knowledge about the world? Who can reach them and change their mind about something? Who would they like to meet? Collaboration Mosaic, but digital---- | What would be considered "fun" activity . to draw them to go to a meeting? Sports match? Mediation? Spa visit? | How large is each respective focus group in your country? | Burning Question - what they worry/ think about beyond their immediate situation - as in how could the world be made better for others in your situation.. | Key tags | What do the members of those groups have in common right now- Future prospects? Past or present positice/negative developments? What defines them culturally? Is it Geography? Age? Income Bracket? Anything else? | What would you say are burning/ trigger topics that are specific (things that appear in their everyday life e.g issues with schools etc)? | Which of the focus topics are of special relevance to them right now? | What are activist groups doing and where are they making progress or failing? |
4 | Red Church: Read this https://medium.com/deep-code/situational-assessment-2017-trump-edition-d189d24fc046 and possibly this https://medium.com/deep-code/understanding-the-blue-church-e4781b2bd9b5 | Young Adults | How can you build a good life for yourself and the people you love? | |||||||||
5 | Spirituality & religion https://medium.com/deep-code/an-inquiry-concerning-science-and-religion-a2998ba1a496 | Young Parents (Small children) | Do you believe your children will have a better future than yourself? | |||||||||
6 | Who is doing Yoga these days? Who is doing wellness and fitness stuff and what is driving them? | Parents (Teens) | ||||||||||
7 | Singles | |||||||||||
8 | Entrepreneurs | |||||||||||
9 | Baby Boomers | |||||||||||
10 | Pensioners | How to create conditions for everyone to be cared for at different stages in their lives? | ||||||||||
11 | Rural vs. Urban | |||||||||||
12 | Culturally conservative | |||||||||||
13 | Religious | How can you build a good life for yourself and the people you love? | ||||||||||
14 | Minorities and others affected by | Do you believe your children will have a better future than yourself? | ||||||||||
15 | Other? Who is not included in this list but should be? | |||||||||||
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