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1 | Global Influencer Marketing Awards 2025 - Category Criteria Reminder: > The work submitted must have been carried out between 1 January 2024 and the Last Chance Deadline of 29 April 2025. > Each section has a maximum word count of 250 words, unless otherwise specified. > Submissions are open to companies globally, and case studies can target audiences from any region worldwide. | |||
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4 | NEW | Best Brand Awareness Campaign | This award celebrates campaigns that successfully introduced a brand to new audiences or strengthened its presence within existing ones through influencer collaborations. The focus is on how creators leveraged their unique voice and community to generate excitement, build trust, and ensure the brand became a recognisable part of the conversation. Whether launching a product, entering a market, or amplifying brand identity, this category honours campaigns that achieved standout visibility and meaningful engagement. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
5 | Best Brand Engagement Campaign | This category rewards campaigns that successfully encouraged audiences to actively engage with a brand through influencer / creator partnerships. Whether it’s sparking conversations, driving participation, or building emotional connections, this award celebrates campaigns that prioritised interaction and left a lasting impression. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. | |
6 | REVISED | Best Data-Driven Campaign | This award highlights campaigns that used insights and analytics to optimise influencer marketing strategies. Whether through audience understanding, influencer selection, or performance tracking, this category celebrates the smart use of data to inform creative execution and deliver outstanding results. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
7 | REVISED | Best Influencer-Led Commerce Strategy | This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
8 | REVISED | Best Integrated Marketing Campaign | This category rewards campaigns that combined influencer marketing with other marketing channels to deliver a cohesive and impactful strategy. Whether integrating digital, traditional, or experiential channels, this award celebrates the power of a unified approach. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
9 | NEW | Best Multi-Platform Campaign | This category celebrates campaigns that leveraged a diverse range of platforms, including TikTok, Instagram, YouTube, connected TV (CTV), streaming services, and other digital channels, to deliver compelling influencer marketing strategies. It recognises campaigns that adapted content to suit each platform’s unique strengths, creating a cohesive and engaging experience for audiences. Whether through viral short-form videos, live streams, in-app integrations, influencer-led CTV content, or streaming collaborations, this new category honours efforts that successfully expanded a brand’s reach and resonated with audiences across multiple touch points. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
10 | REVISED | Best Sustainability or Purpose-Driven Campaign | This award honours campaigns that made a difference by championing a social or environmental cause through influencer marketing. Whether focused on sustainability, education, inclusivity, or a community-driven initiative, this category celebrates campaigns that authentically aligned with meaningful values and inspired positive action. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
11 | Best Use of a Small Budget | This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment. Maximum campaign budget $30,000 (USD) excluding agency retainer/fee. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 Words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. | |
12 | NEW | Best Use of AI in Influencer Marketing | This award honours campaigns that used artificial intelligence (AI) to enhance influencer marketing strategies. From smarter influencer selection to optimised content and performance insights, this category recognises how technology elevated creativity and efficiency. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
13 | REVISED | Best Use of Influencer Marketing in B2B | This award celebrates innovative campaigns that effectively used influencer marketing to engage professional or business focused audiences. It highlights how brands partnered with influencers to simplify messages, drive awareness, and create connections in a business-to-business (B2B) context. Entries should showcase creativity, measurable impact, and the ability to resonate with the target audience. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
14 | Best Use of User-Generated Content (UGC) | This award celebrates campaigns that inspired audiences to create and share content, amplifying the brand’s reach and impact. Whether through collaborations with influencers, community-driven initiatives, or by incorporating user-generated content (UGC) into their own marketing efforts, these campaigns highlight the creativity and authenticity that UGC brings to the table. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. | |
15 | Most Creative Campaign | This category celebrates campaigns that stood out for their originality and bold ideas. It highlights influencer marketing efforts that pushed boundaries, delivered unexpected moments, and captivated audiences in unique ways. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. | |
16 | Most Effective Campaign for ROI | This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. | |
17 | Most Effective Collaboration or Partnership | This award honours outstanding collaborations between brands, influencers, creators and other partners that delivered extraordinary results. It celebrates teamwork, creativity, and synergy in creating campaigns that exceeded expectations. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. | |
18 | REVISED | Most Effective Micro-Influencer Strategy | This category recognises the power of small-scale creators with big impact. It celebrates campaigns that used micro-influencers to authentically connect brands with niche audiences, build trust, and deliver impressive results. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
19 | Industry Excellence Awards Celebrating standout campaigns across key sectors, from entertainment to travel and beyond. | |||
20 | NEW | Best Entertainment Campaign (Film, TV, Music, Gaming) | This award celebrates campaigns that used creators and influencer marketing to captivate audiences and drive excitement for entertainment brands. Whether promoting films, Netflix shows, music releases, or gaming experiences, this category honours campaigns that creatively harnessed influencers to generate buzz, build anticipation, and connect audiences with entertainment content. Entries should demonstrate how the campaign tailored influencer collaborations to align with fan culture, storytelling, or interactive experiences to leave a lasting impact. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
21 | REVISED | Best Fashion & Beauty Campaign | This category recognises campaigns that leveraged influencers to bring fashion and beauty brands to life. Whether launching a new collection, promoting beauty products, or redefining style trends, these campaigns showcased creativity and authenticity while connecting with audiences on a personal level. Successful entries will highlight how creator and influencer partnerships inspired trust, drove engagement, and amplified the brand's voice. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
22 | NEW | Best Finance & Fintech Campaign | This award celebrates campaigns that partnered with brands offering financial products or services, such as banks, insurance providers, fintech platforms, and crypto companies. These campaigns demonstrated the power of influencer marketing to simplify complex financial topics, build trust, and make financial services more relatable and engaging. Whether focused on promoting products, enhancing financial literacy, or driving customer adoption, entries should showcase how influencer collaborations educated, empowered, and inspired audiences to take meaningful action. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
23 | REVISED | Best Food & Beverage Campaign | This award celebrates campaigns that used influencers to authentically connect audiences with food and beverage brands. Whether highlighting innovative recipes, showcasing product versatility, or sharing immersive dining experiences, this category recognises campaigns that creatively leveraged influencer content to engage audiences. Entries should demonstrate how influencers brought the brand’s story to life, evoked strong emotional connections, and inspired audiences to explore, taste, or try. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
24 | NEW | Best Retail & E-Commerce Campaign | This award honours campaigns that leveraged influencer marketing to drive sales and redefine the retail and e-commerce experience. From launching products and boosting direct-to-consumer (D2C) brands to creating seamless in-app shopping experiences, this category celebrates strategies that prioritised conversion and measurable success. Entries should showcase how influencers effectively promoted products, built trust, and motivated their audiences to shop, highlighting their impact on enhancing the shopping journey and delivering tangible results. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
25 | REVISED | Best Sport, Wellness & Fitness Campaign | This award recognises campaigns that used influencers to inspire healthier lifestyles and connect with audiences passionate about sport, wellness, or fitness. Whether promoting fitness programmes, wellness brands, or activewear collections, these campaigns harnessed the energy and authenticity of influencers to motivate and engage audiences. Entries should demonstrate how the campaign tapped into community-driven content, performance storytelling, or transformational journeys to amplify its message. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
26 | REVISED | Best Travel & Hospitality Campaign | This award celebrates campaigns that used influencer marketing to showcase the beauty, culture, or experiences of travel and hospitality brands. Whether promoting destinations, hotels, or travel services, these campaigns brought wanderlust to life through the eyes of influencers, inspiring audiences to dream, explore, and book. Entries should demonstrate how the campaign authentically captured the essence of the brand and encouraged audience engagement or bookings. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
27 | Technology Award Recognising the SaaS, tools and platforms enabling agencies, creators and brands within the creator economy. | |||
28 | REVISED | Best Influencer Marketing Platform or Technology | This award recognises the most impactful platform or technology designed to enhance influencer marketing strategies and outcomes. Whether through advanced analytics, seamless campaign management, innovative influencer discovery, or tools that optimise content creation, this category celebrates solutions that have transformed how brands, agencies and creators collaborate. Entries should demonstrate how the platform or technology has improved efficiency, delivered measurable results, and supported meaningful connections between brands and influencers. | Executive Summary (200 words): (Not scored; may be published by our journalists if you win.) Provide a brief overview of your platform or technology, including its purpose, key achievements, and unique selling points (USPs). Highlight how it supports influencer marketing campaigns and delivers value to users. 1. Innovation & USP (250 words): Explain what makes your platform or technology innovative and unique. Highlight its USPs, such as distinctive features, tools, or capabilities that differentiate it from others in the market. Demonstrate how it addresses key challenges in influencer marketing. 2. User Benefits (250 words): Describe how your platform or technology benefits its users, including brands, agencies, or creators. Focus on features that simplify campaign management, enhance performance, or improve user experience. Include examples of how it has supported successful influencer marketing campaigns. 3. Performance & Impact (250 words): Showcase the measurable impact of your platform or technology. Provide data or examples that demonstrate its effectiveness, such as improved ROI, campaign success rates, or audience engagement. 4. Video Tour (5 minutes max): Provide a short video tour of your platform or technology, no longer than 5 minutes. Use the video to highlight the key features, functionality, and USPs of the solution. Ensure it’s clear and engaging, offering judges a concise understanding of how your solution works. IMPORTANT: Please make sure the video does not requireaccess permission. 5. Market Leadership (250 words): Explain how your platform or technology positions itself as a leader in the influencer marketing space. Highlight any industry recognition, notable partnerships, or growth metrics that demonstrate its leadership. |
29 | Regional Awards These awards celebrate the influence and impact within a geographical region. | |||
30 | REVISED | Best Influencer Marketing Campaign - APAC | This award honours the most outstanding influencer marketing campaign executed in the Asia-Pacific region. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this dynamic and culturally rich territory. Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
31 | REVISED | Best Influencer Marketing Campaign - EMEA | This award honours the most outstanding influencer marketing campaign executed in Europe, the Middle East, and Africa. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this diverse and culturally rich territory. Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
32 | REVISED | Best Influencer Marketing Campaign - LATAM | This award honours the most outstanding influencer marketing campaign executed in Latin America. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this vibrant and culturally rich territory. Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
33 | REVISED | Best Influencer Marketing Campaign - NAM | This award honours the most outstanding influencer marketing campaign executed in North America. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this influential and culturally diverse territory. Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results. | Executive Summary (200 words) (Not scored; may be published by our journalists if you win.) Provide a concise, elevator-pitch-style summary of the activity, including its objectives and key achievements. Highlight the essence of the campaign to give judges a quick overview of what made it special. AI Declaration (200 words) - NEW (Not scored; disclosure of AI use is required but will not impact your evaluation or score.) If AI was used in your campaign over the past year, briefly explain how it contributed. Mention the tools or platforms used and their role in your campaign, such as supporting content creation, data analysis, or strategy. Refer to the Entry Kit for further guidance. 1. Objectives & Goals (250 words) Provide a clear summary of the campaign brief, objectives, and goals. Outline what success looked like and any KPIs that were agreed upon to measure outcomes. This section sets the foundation for judges to understand the purpose and vision behind the campaign. 2. Planning (250 words) Explain how the campaign was strategically planned. Describe the collaboration that took place, any research conducted, and the tools or technologies used. Address the challenges faced and how they were overcome. Highlight the thought and effort that went into ensuring a solid foundation for the campaign’s success. 3. Execution (250 words) Showcase how the campaign was brought to life. Highlight the methodology used and explain what made the execution creative, innovative, or unique. Detail how effective collaboration was achieved and why this campaign stood out. This is your chance to prove the campaign wasn’t just best practice but a standout example of excellence. 4. Results (250 words) Demonstrate how the campaign achieved or exceeded the objectives, goals, and KPIs outlined earlier. Provide measurable outcomes, supporting evidence, and any unexpected wins. Highlight the tangible impact of the campaign and its contribution to the client or brand’s success. 5. Client Testimonial (Optional) (150 words) Include a brief testimonial from your client, if applicable. This is an opportunity to provide an external perspective that reinforces the campaign’s success and the strength of your collaboration. |
34 | Creator & Agency Awards These awards celebrate the outstanding achievements of teams and individuals, recognising both independent success and exceptional collaborations with creators. | |||
35 | REVISED | Boutique Influencer Marketing Agency of the Year | This award recognises a boutique agency that has excelled in delivering exceptional influencer marketing strategies and campaigns. It celebrates the agility, creativity, and personalised approach that smaller agencies bring to their clients, highlighting their ability to drive impressive results and create meaningful connections. Open to agencies with less than 20 employees. | Executive Summary (200 words): (Not scored; information contained within may be published by our journalists if you win.) Provide a concise summary of your agency, including your mission, philosophy, and what makes your agency unique. Highlight your leadership team and any standout qualities that set your agency apart from the competition. Clients and Campaigns (Brief Case Studies) (250 words) Outline the base of two standout campaigns your agency worked on during the activity period. Summarise their objectives, strategies, and results, showcasing the value delivered to your clients. Focus on campaigns that demonstrate creativity, innovation, and measurable success. Agency Performance (250 words) Detail your agency’s performance during 2024/25. Highlight significant new business wins, your approach to organic growth, and any strategies that contributed to your agency’s success. Include key metrics or examples that demonstrate growth and resilience. Leadership and Culture (250 words) Describe your agency’s culture and approach to leadership. Include examples of thought leadership, creativity, and collaboration that have positioned your business as an industry leader. Highlight initiatives that foster a positive and innovative work environment. Talent and Diversity (250 words) Outline your approach to talent recruitment. Include key hires and promotions. Provide evidence of improved staff retention and diversity of your team. Industry Contribution (250 words) Detail your agency’s contributions to the wider industry and community. Include any initiatives, programmes, or activities you’ve supported, and describe how these efforts demonstrate your commitment to making a positive impact beyond your immediate business objectives. |
36 | NEW | Boutique Talent Agency of the Year | This category recognises a boutique talent agency that has excelled in representing creators and influencers, helping them build their personal brands and achieve success through impactful partnerships. It celebrates the tailored, hands-on approach that boutique agencies provide to foster long-term growth and meaningful collaborations. Open to agencies with less than 20 employees. | Executive Summary (200 words): (Not scored; information contained within may be published by our journalists if you win.) Provide an overview of your agency, including its mission, philosophy, and what sets it apart. Highlight your approach to representing talent and brokering successful partnerships with brands and agencies. Include a brief mention of key achievements over the past year. Talent Success Stories (250 words): Briefly share two examples of talent success stories from 2024/25. Outline the deals brokered or campaigns secured, the talent’s role, and the impact these partnerships had on both the talent and the brand. Focus on outcomes that demonstrate your agency’s ability to create opportunities and deliver results. Agency Growth & Performance (250 words): Highlight the growth and success of your agency over the past year. Include key metrics such as the number of new talent signed, repeat business from brands and agencies, or any significant deals closed. Emphasise how these achievements reflect your agency’s ability to thrive in a competitive market. Talent Development & Support (250 words): Describe how your agency supports and nurtures its talent. Include initiatives such as mentorship, skill development, or personalised guidance. Highlight how your agency helps talent grow their personal brands and secure meaningful opportunities. Innovation in Talent Management (250 words): Explain how your agency has introduced innovative approaches to talent management or representation. This could include new ways of working with talent, leveraging technology, creating bespoke opportunities, or adapting to emerging trends in the creator economy. Highlight how these innovations have benefitted both your talent and your clients. Client & Talent Testimonials (Optional) (150 words): Include a testimonial from a client, talent, or brand that reflects your agency’s excellence in representation, collaboration, or delivering results. |
37 | NEW | Breakthrough Creator of the Year | This award celebrates a creator who’s had an incredible year, rising from the crowd to become a true standout. Whether they’ve built a loyal following, dropped jaw-dropping content, sparked meaningful conversations, or pushed boundaries with innovative ideas, this award honours the fresh faces making waves and turning heads in the creator world. | Executive Summary (200 words): (Not scored; may be published by our journalists if you win.) Provide a brief summary of the creator’s achievements over the past year, including notable milestones, collaborations, or content that stood out. Highlight what makes this creator exceptional and how they have emerged as a standout talent in the creator economy. 1. Objectives & Goals (250 words): Outline the creator’s goals over the past year and the objectives behind their work. Describe the vision they brought to their content and any specific benchmarks or aspirations they sought to achieve. 2. Growth & Impact (250 words): Detail the creator’s growth journey, including increases in audience size, engagement, or reach. Explain the impact they have had on their community, industry, or partnerships. 3. Creativity & Innovation (250 words): Showcase how the creator has demonstrated creativity and innovation in their content or collaborations. Highlight unique approaches, groundbreaking ideas, or bold ideas that have set them apart from their peers. 4. Results (250 words): Provide measurable outcomes that illustrate the creator’s success, such as audience growth, engagement rates, campaign results, or recognition. Highlight any notable achievements or moments that defined their breakthrough year! 5. Testimonial (Optional) (150 words): Include a testimonial from a client, partner, or audience member that reflects the creator’s impact and success. This provides an external perspective on why this creator deserves the recognition. |
38 | NEW | Creator Collaboration of the Year | This award shines a spotlight on the best brand-creator partnership of the year. It’s all about those collaborations that just clicked, where creators brought their unique flair, brands nailed their messaging, and audiences couldn’t stop talking. Whether it was a viral moment or a steady buzz, this award celebrates a campaign(s) that was authentic, creative, and unforgettable. | Executive Summary (200 words): (Not scored; may be published by our journalists if you win.) Provide a brief overview of the collaboration, including its purpose, key objectives, and standout achievements. Highlight why this creator partnership was exceptional and how it contributed to the overall success of the campaign. 1. Objectives & Goals (250 words): Explain the main goals of the collaboration. What did you aim to achieve? Include a brief overview of the creator's role and any key targets or success measures. 2. Collaboration Strategy (250 words): Describe how the collaboration was planned. Include why the creator was chosen, what made them a good fit, and how their style and audience aligned with the campaign. 3. Execution (250 words): Outline how the collaboration was brought to life. Describe the role of the creator(s) in developing or executing the content and how the partnership was managed. Highlight any innovative or creative elements that made the collaboration stand out and how it resonated with the audience. 4. Results (250 words): Share the outcomes of the collaboration. Provide key results such as audience engagement, reach, or other measurable successes. Highlight any unexpected wins or learnings. 5. Testimonial (Optional) (150 words): Include a testimonial from the creator(s) or the client, if applicable, that reflects the success of the collaboration. This adds authenticity and an external perspective on the strength of the partnership. |
39 | REVISED | Game-Changing Leader of the Year | This award honours an individual who has driven transformative change within the influencer marketing or creator economy. Whether through innovation, leadership, or groundbreaking campaigns, this category recognises someone who has made an extraordinary contribution to shaping the future of the industry. | Executive Summary (200 words): (Not scored; may be published by our journalists if you win.) Provide an overview of the nominee’s achievements, including how they have driven change within their company or the wider industry. Highlight their key contributions, leadership qualities, and the impact they have made over the past year. 1. Vision & Leadership (250 words): Outline the nominee’s vision and how they have demonstrated exceptional leadership. Describe the innovative ideas or strategies they introduced and how these have influenced their team, company, or the industry as a whole. 2. Industry Contribution (250 words): Detail the nominee’s contributions to the influencer marketing or creator economy space. Highlight how they have shaped industry practices, inspired others, or driven advancements that benefit the wider community. 3. Company Impact (250 words): Explain how the nominee has positively impacted their company. This could include improving team performance, driving growth, fostering innovation, or delivering standout results. Provide examples of their leadership in action and its outcomes. 4. Results & Recognition (250 words): Highlight measurable outcomes of their leadership, such as business success, industry awards, or recognition from peers. Showcase how their efforts have had a tangible and meaningful impact. 5. Testimonial (Optional) (150 words): Include a testimonial from a colleague, industry peer, or partner that reflects the nominee’s leadership qualities and contributions. This provides an external perspective on their influence and success. |
40 | REVISED | Global Influencer Marketing Agency of the Year | This award honours a large-scale agency that has demonstrated excellence in executing influencer marketing campaigns across multiple markets. It celebrates agencies with a global reach, showcasing their ability to navigate diverse audiences, deliver impactful results, and maintain creative consistency on an international scale. | Executive Summary (200 words): (Not scored; information contained within may be published by our journalists if you win.) Provide a concise summary of your agency, including your mission, philosophy, and what makes your agency unique. Highlight your leadership team and any standout qualities that set your agency apart from the competition. Clients and Campaigns (Brief Case Studies) (250 words) Outline the base of two standout campaigns your agency worked on during the activity period. Summarise their objectives, strategies, and results, showcasing the value delivered to your clients. Focus on campaigns that demonstrate creativity, innovation, and measurable success. Agency Performance (250 words) Detail your agency’s performance during 2024/25. Highlight significant new business wins, your approach to organic growth, and any strategies that contributed to your agency’s success. Include key metrics or examples that demonstrate growth and resilience. Leadership and Culture (250 words) Describe your agency’s culture and approach to leadership. Include examples of thought leadership, creativity, and collaboration that have positioned your business as an industry leader. Highlight initiatives that foster a positive and innovative work environment. Talent and Diversity (250 words) Outline your approach to talent recruitment. Include key hires and promotions. Provide evidence of improved staff retention and diversity of your team. Industry Contribution (250 words) Detail your agency’s contributions to the wider industry and community. Include any initiatives, programmes, or activities you’ve supported, and describe how these efforts demonstrate your commitment to making a positive impact beyond your immediate business objectives. |
41 | Talent Agency of the Year | This award celebrates the talent agency that has set the standard for representing and empowering creators and influencers. It recognises agencies that excel in connecting talent with opportunities, fostering innovation, and delivering outstanding value for both creators and the brands they work with. Entries should highlight the agency’s role in shaping the careers of its talent and contributing to the growth of the creator economy. This category is open for any companies with 20+ employees to enter | Executive Summary (200 words): (Not scored; information contained within may be published by our journalists if you win.) Provide an overview of your agency, including its mission, philosophy, and what sets it apart. Highlight your approach to representing talent and brokering successful partnerships with brands and agencies. Include a brief mention of key achievements over the past year. Talent Success Stories (250 words): Share two examples of talent success stories from 2024/25. Outline the deals brokered or campaigns secured, the talent’s role, and the impact these partnerships had on both the talent and the brand. Focus on outcomes that demonstrate your agency’s ability to create opportunities and deliver results. Agency Growth & Performance (250 words): Highlight the growth and success of your agency over the past year. Include key metrics such as the number of new talent signed, repeat business from brands and agencies, or any significant deals closed. Emphasise how these achievements reflect your agency’s ability to thrive in a competitive market. Talent Development & Support (250 words): Describe how your agency supports and nurtures its talent. Include initiatives such as mentorship, skill development, or personalised guidance. Highlight how your agency helps talent grow their personal brands and secure meaningful opportunities. Innovation in Talent Management (250 words): Explain how your agency has introduced innovative approaches to talent management or representation. This could include new ways of working with talent, leveraging technology, creating bespoke opportunities, or adapting to emerging trends in the creator economy. Highlight how these innovations have benefitted both your talent and your clients. Client & Talent Testimonials (Optional) (150 words): Include a testimonial from a client, talent, or brand that reflects your agency’s excellence in representation, collaboration, or delivering results. | |
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