Payment Profile Template | UnionApps

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG	AH	AI	AJ	AK
1		M0	M1	M2	M3	M4	M5	M6	M7	M8	M9	M10	M11	M12	M13	M14	M15	M16	M17	M18	M19	M20	M21	M22	M23	M24	M25	M27	M28	M29	M30	M31	M32	M33	M34	M35	M36
2	Total Subs	300	34	27	15	12	11	9	8	6	3	2	2	82	2	1	1	1	1	1	1	1	0	0	0	20	0	0	0	0	0	0	0	0	0	0	5
3	Monthly Subscribers	50	34	27	15	12	11	9	8	6	3	2	2	2	2	1	1	1	1	1	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
4	Monthly RR %	100	68	55	30	25	23	19	17	12	7	4	4	4	3	3	2	2	2	2	1	1	1	1	1	1	0	0	0	0	0	0	0	0	0	0	0
5	Annual Subscribers	251												80												20											5
6	Annual RR %	100												32												8											2
7	Gross Rev	$13,017	$336	$272	$148	$124	$114	$94	$84	$59	$35	$20	$20	$4,027	$17	$14	$12	$10	$9	$7	$6	$5	$5	$4	$3	$1,005	$2	$2	$2	$1	$1	$1	$1	$1	$1	$1	$251
8	Cumul Gross Rev		$13,353	$13,625	$13,774	$13,897	$14,011	$14,105	$14,189	$14,248	$14,283	$14,303	$14,322	$18,349	$18,366	$18,381	$18,393	$18,403	$18,412	$18,419	$18,426	$18,431	$18,436	$18,439	$18,443	$19,447	$19,450	$19,452	$19,454	$19,455	$19,456	$19,457	$19,458	$19,459	$19,460	$19,460	$19,711
9	Net Rev	$10,073	$277	$224	$122	$102	$94	$77	$69	$49	$29	$16	$16	$3,317	$14	$12	$10	$9	$7	$6	$5	$4	$4	$3	$3	$828	$2	$2	$1	$1	$1	$1	$1	$1	$1	$0	$207
10	Cumul Net Rev		$10,350	$10,574	$10,696	$10,798	$10,891	$10,969	$11,038	$11,087	$11,115	$11,132	$11,148	$14,465	$14,479	$14,491	$14,501	$14,510	$14,517	$14,523	$14,528	$14,533	$14,536	$14,540	$14,542	$15,370	$15,372	$15,374	$15,375	$15,376	$15,377	$15,378	$15,379	$15,379	$15,380	$15,380	$15,587
11
12	Monthly Price	$9.99
13	Annual Price	$49.99
14
15	Monthly Split	17%
16	Annual Split	84%
17
18	Apple Fee	15%
19
20	Spend	$10,000
21	Installs	5,952
22	CPI	$1.68
23	Lift	0%
24	Conv Rate Paywall	10.50%
25	Conv Rate App	0.00%
26	Conv Rate	10.50%
27	Trials	625
28	Conv Rate	48%
29	Subs	300
30	Sub-CAC/CPS	$33.33
31
32	LTV trial proceed	$23.14
33	LTV sub (monthly) proceed	$30.91
34	LTV sub (annual) proceed	$56.09
35	LTV sub proceed	$48.22
36	LTV proceed (1 year)	$2.43
37
38	Refund Rate	5.00%
39	Braavo Charge	2.62%
40
41
42		M0	M3	M6	M12
43	ROI	0.73%	6.96%	9.69%	44.65%
44	ROAS	100.73%	109.69%	109.69%	144.65%
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100