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CaC (customer acquisition cost) calculator
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Hite File and Make a Copy for edit access.
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smarthelping.com
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Similar KPI calcs are LTV, LTV to CaC ratio, and month to repay CaC
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Period 1
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Advertising$5,000
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Marketing$10,000
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Sales Team (all salaries / payroll taxes / benefits)$18,000
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Total Sales and Marketing Costs$33,000
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Customers Added During Period500
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CaC (Customers Acquisition Cost)$66.00
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Check out all my financial models, templates, trackers, and tools:
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The Super Smart Bundle (All Models)https://www.smarthelping.com/p/excel.html
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Subscription / Membership Models
https://www.smarthelping.com/p/as-service-business-models.html
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Joint Venture Cash Flow Waterfallshttps://www.smarthelping.com/p/joint-venture.html
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Real Estatehttps://www.smarthelping.com/p/real-estate.html
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Inventoryhttps://www.smarthelping.com/p/inventory.html
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Accountinghttps://www.smarthelping.com/p/accounting.html
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Industry-specifichttps://www.smarthelping.com/p/industries.html
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HRhttps://www.smarthelping.com/p/hr.html
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Lendinghttps://www.smarthelping.com/p/lending.html
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Google Sheet Architectures
https://www.smarthelping.com/p/google-sheet-database-structures.html
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Service Businesses
https://www.smarthelping.com/p/financial-models-for-service-businesses.html
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Sales Pipeline Trackers and Dashboards
https://www.smarthelping.com/p/sales-and-customer-pipeline-management.html
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General Valuation
https://www.smarthelping.com/p/valuation-spreadsheets.html
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If you have suggestions or questions, email:jason@smarthelping.com
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