Halco _ PMax Campaign Plan.xlsx

	B	C	E	G	H	M
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2	Halco	Performance Max Campaign Plan
3	https://www.halcousa.com/	Performance Max Campaign Plan
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7	[Campaign #1]
8	Name:	R55 Hook & Loop PMax
9	Location Targeting:	USA
10	Budget:	tbd
11	Start Date:	ASAP
12	End Date:	n/a
13	Bid Strategy:	Maximize Conversions
14	Conversion Goals:
15	Campaign Objective & KPIs:	Conversions, CPA
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26						Bulk Upload Section
27	Asset Group #1
28	Final URL:	Static	Dynamic
29	Final URL:	TRUE	FALSE
30	If static, please list the final URL:	https://www.halcousa.com/?utm_source=google&utm_medium=cpc&utm_campaign=hook_and_loop_pmax
31	Images:	Yes	No
32	Images:	TRUE	FALSE
33	Creative (Images):	PMax Creatives
34	Logos:	Yes	No
35	Logos:	TRUE	FALSE
36	Videos:	Yes	No
37	Videos:	TRUE	FALSE
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39	Asset Group #1 Audience Signals
40	Search Themes:	hook and loop supplier, hook and loop manufacturer, hook and loop distributor, bulk hook and loop, wholesale hook and loop, industrial hook and loop, custom hook and loop, commercial hook and loop fasteners, flame resistant hook and loop, hook and loop converting services, hook and loop tape manufacturer
41	Search Themes:
42	Audience Signal Description:	Halco \| H&L PMax Audience First party: All converters In-market: Business & Industrial Products Detailed demos: Bachelor's Degree, Advanced Degree, Healthcare Industry, Manufacturing Industry *Customer list (if we can get from the client)
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50	Asset Group #1 Copy			Char. Count	Max Char.
51	Headline 1	Halco Hook & Loop Solutions		27	30
52	Headline 2	Custom Hook & Loop Assemblies		29	30
53	Headline 3	Expert Converting Services		26	30
54	Headline 4	Engineered for Excellence		25	30
55	Headline 5	Specialty Hook & Loop Products		30	30
56	Long Headline 1	Halco Provides Reliable Hook and Loop Products for Critical Industries		70	90
57	Long Headline 2	Converting, Production and Customization Services for Your Fastener Needs		73	90
58	Long Headline 3	Your One-Stop-Shop for Complete Hook and Loop Assemblies		56	90
59	Long Headline 4	Double-Sided, Adhesive, Textile, Wide Loop, Fire Retardant and More Hook & Loop Solutions		89	90
60	Long Headline 5	Halco Specialty Hook and Loop Solutions for Any Application		59	90
61	Short Description	Reliable, secure, flexible & innovative — Halco hook & loop.		60	60
62	Description 2	Choose Halco for fastening solutions that won't fail in critical situations.		76	90
63	Description 3	Fastening systems with the exceptional performance and quality your products deserve.		85	90
64	Description 4	Hook and loop systems custom designed to integrate into your products.		70	90
65	Description 5	Improve your products with our innovative, premium quality fastening systems.		77	90
66	Display Path 1	hook-and-loop		13	15
67	Display Path 2	solutions		9	15
68	Business Name	Halco USA		9	25
69	Call to Action	Learn More
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