E-commerce Metrics from banjax.com
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SMALL IMPROVEMENTS HAVE BIG EFFECT
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STEPCurrentlyImprovementINCREASE
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1Google Adwords SpendChange
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Avg. Cost per Click25.00%£0.00£0.00
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No. Clicks5,800#DIV/0!#DIV/0!
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2E-Commerce Conversion Rate0.64%100.00%1.28%
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New Customers37#DIV/0!#DIV/0!
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Cost of Customer Acquisition£5.00#DIV/0!#DIV/0!
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3Average Order Value£110.0050.00%£165.00
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Revenue from New Customers£4,083#DIV/0!#DIV/0!
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4Gross Margin80.00%20.00%96.00%
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Gross Profit£3,267#DIV/0!#DIV/0!
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Metrics