E-commerce Metrics from banjax.com
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SMALL IMPROVEMENTS HAVE BIG EFFECT
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STEPCurrentlyImprovementINCREASE
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1Google Adwords Spend£4,000.00Change£4,000
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Avg. Cost per Click£0.8025.00%£1.00£0.20
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No. Clicks10,0004,000-6,000
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2E-Commerce Conversion Rate2.50%100.00%5.00%
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New Customers250200-50
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Cost of Customer Acquisition£16.00£20.00£4.00
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3Average Order Value£50.0050.00%£75.00
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Revenue from New Customers£12,500£15,000£2,500
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4Gross Margin60.00%20.00%72.00%
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Gross Profit£7,500£10,800£3,300
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