Digital Ad Specs - USA TODAY Network
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VIDEO
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ProductCreative SizeWebsite(s)USA TODAY PlacementUSCP PlacementSMG PlacementCan run cross-platform? (see Mobile Tab)Creative Deliverable /
Acceptable Formats
Can Be 3rd Party Served?HTML5 File Size Limit
(initial load & polite/sub load)
Static Fallback ImageStatic Image Size LimitLead Time (Business Days, excluding Holidays)Expand SizeExpand DirectionMax Animation Length
(in seconds)
Max LoopsAudio InitiationVideo InitiationMax Video File SizeAspect RatioFrequency CapCommentsProduct GuideLink to Example:
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STANDARD BANNERS/PREROLL
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Half Page300x600USAT, USCP, SMGArticle PageArticle PageHomepage, Section Front, SubSection Front, Article PageNo JPG, GIF, 3rd Party Tag, HTML5Yes150k initial, 300k polite300x60040k5 Daysn/an/a:15 (Banner); :15 or :30 (Video)3User InitiatedAuto Play or Click to Play2MB16:9 or 4:3n/aSITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/a
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Half Page - Expandable300x600 → 600x600USAT, USCP, SMGArticle PageArticle PageHomepage, Section Front, SubSection Front, Article PageNo3rd Party TagYes, required150k initial, 300k polite300x60040k5 Days600x600Left:30 (Banner); :15 or :30 (Video)3User InitiatedAuto Play or Click to Play2MB16:9 or 4:3Expand 1/day or user-initiatedMust be click to expand and collapse OR rollover to expand and collapse. Auto-expanding ads must receive special approval.n/a
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Poster300x250USAT, USCP, SMGHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article Page, Photo GalleriesHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article Page, Photo GalleriesHomepage, Section Front, SubSection Front, Article PageYes JPG, GIF, 3rd Party Tag, HTML5Yes150k initial, 300k polite300x25040k5 Daysn/an/a:15 (Banner); :15 or :30 (Video)3User InitiatedAuto Play or Click to Play2MB16:9 or 4:3n/aSITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/a
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Poster - Expandable300x250 → 600x500USAT, USCP, SMGHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article PageHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article PageHomepage, Section Front, SubSection Front, Article PageNo3rd Party TagYes, required150k initial, 300k polite300x25040k5 Days600x500USAT/USCP - Left SMG - Right:15 (Banner); :15 or :30 (Video)3User InitiatedAuto Play or Click to Play2MB16:9 or 4:3Expand 1/day or user-initiatedMust be click to expand and collapse OR rollover to expand and collapse. Auto-expanding ads must receive special approval.n/a
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Preroll Video- 360920x508USAT, USCP, SMGVideosVideosSection Front, Article PageNoVAST/VPAID, MOV, MP4, AVI, HLSYesVPAID 2MBn/an/a5 Daysn/an/a:15 or :30 Recommended. Can be longern/aHost InitiatedVideo Controls Included (Play, Pause, Audio)2MB16:9n/aAd Skip @ 15 Seconds; Transparent layer available for logo/CTA addtion in left corner. n/a
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Preroll Video920x508USAT, USCP, SMGVideosVideosSection Front, Article PageYesVAST/VPAID, MOV, MP4, AVIYesVAST/VPAID 2MBn/an/a5 Daysn/an/a:15 or :30n/aHost InitiatedVideo Controls Included (Play, Pause, Audio)2MB16:9n/aAd Skip @ 15 Secondsn/a
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Leaderboard728x90USCP, SMGn/aArticle Page (Below The Fold Only)Section Front, SubSection Front, Article PageNo JPG, GIF, 3rd Party Tag, HTML5Yes150k initial, 300k polite728x9040k5 Daysn/an/a:15 (Banner); :15 or :30 (Video)3User InitiatedAuto Play or Click to Play2MB16:9 or 4:3n/aSITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/a
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IAB HIGH IMPACTS
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IAB Billboard970x250USAT, USCP, SMGHomepage, Section Front, SubSection FrontHomepage, Section Front, SubSection FrontHomepage, Section Front, SubSection FrontNo3rd Party Tag (USCP must use GIADC)Yes, required300k initial, 2MB polite970x25050k5 Days970x250Down:30n/aUser InitiatedAuto Play or Click to Play2MB16:9 or 4:3n/aThe IAB Billboard does not hav a collapsed state. SITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative needs the correct click tag - follow the directions outlined in this link: https://support.google.com/dfp_premium/answer/7042362?hl=enIAB Billboard Style Guide
http://usatoday.celtra.com/preview/e1ad85dc
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IAB Filmstrip300x3000 (300x600 viewable window through which the total ad size scrolls)USATSection Front, SubSection Front, Article PageSection Front, SubSection Front, Article PageHomepage, Section Front, SubSection Front, Article PageNo3rd Party TagYes, required300k initial, 2MB polite300x60050k5 Daysn/an/a:15n/aUser InitiatedAuto Play or Click to Play2MB16:9 or 4:3n/aFor more detail, please see specs on IAB.net.IAB Filmstrip Style Guidehttps://www.youtube.com/watch?v=pOvhkvnwKow
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IAB Portrait300x1050USATArticle PageArticle PageHomepage, Section Front, SubSection Front, Article PageNo3rd Party TagYes, required300k initial, 2MB polite300x105050k5 Days580x460Left:15n/aUser InitiatedAuto Play or Click to Play2MB16:9 or 4:3n/aAuto Play Videos must have User Initiated Audio. For more detail, please see specs on IAB.net. SITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative needs the correct click tag - follow the directions outlined in this link: https://support.google.com/dfp_premium/answer/7042362?hl=enIAB Portrait Style Guidehttps://www.youtube.com/watch?v=sI7GapOdl24
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IAB PushdownExpanded: 970x415, Collapsed 970x90 -- or -- 970x66SMGn/an/aHomepage, Section Front, SubSection Front, Article PageNo3rd Party TagYes, required300k initial, 2MB polite970x6650k5 Days970x415Down:15n/aUser InitiatedAuto Play or Click to Play2MB16:9 or 4:3Expand 1/day or user-initiatedThe close button on expanded IAB Pushdown is initiated by click. The uninitiated expanded panel closes automatically. The collapsed IAB Pushdown provides expand button that can be initiated with a click In collapsed state. The IAB Pushdown ad expands/contracts on hover. Auto Play Videos must have User Initiated Audio. The expanding ad should remain in the DIV that it is loaded in. This is even when the ad expands outside of the IFrame. It allows the AJAX ad calls to clear the ad by clearing the DIV.If the expanding ad must create code outside of the DIV, such as adding itself to the BODY tag, then it must monitor the DIV it should have stayed in. When the DIV is cleared, it should automatically eliminate any code it created outside of the DIV. As mentioned earlier, the ads must have no “document.write” elements except inside the IFrame itself.IAB Pushdown Style Guide
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HTML5 HIGH IMPACTS
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Frame Leave-Behind800x40 Live area, 2560x1000 background imageUSAT, USCPHomepage, Section Front, SubSection FrontHomepage, Section Front, SubSection Frontn/aNoRaw assets (e.g. PSD, EPS, JPGs) or Static JPG, 1x1 Party Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB politen/a250kStatic (5 Days) HTML5 (15 Days)n/an/an/an/an/an/an/an/an/aOnly runs with High Impact Takeovers (Hero Flip, Interactive Takeover, Pushdown, Gravity). Site-served. When clicked, the corresponding HTML5 ad will re-expandFrame Product PDFhttps://www.dropbox.com/s/p4k1sudbe05cjjl/SB_BRKFST_2560x1120_EN_Gravity_Skin.gif?dl=0
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Gravity - TakeoverFull Screen Video with Overlay and Frame leave-behindUSAT, USCP, SMGHomepage, Section FrontHomepage, Section FrontHomepage, Section Front, SubSection Front, Article PageYesRaw assets (e.g. PSD, EPS, JPG) and Video File (MOV, MP4) or Static JPG, 1x1 Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB polite2560x1000250k10 Daysn/aPage TakeoverNo video max (:20 minimum, :30 and up recommended)n/aUser InitiatedMOV/MP4/YouTube URL; Auto PlayNone16:93/day, then user-initiated from Frame leave-behindSite-served. iPad users receive a static fallback image (required). Mobile users are redirected to the Mobile Web experience and will not see Gravity or the fallback. Standard 300x250 companion opportunity (USAT requested, USCP optional). Gravity Product PDFhttp://www.usatoday.com/money/?usatai=7070&usatan=preview&usatl=ford_gravity_201510_sk_v1
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Gravity - RotationalFull Screen Video with OverlayUSAT, USCPHomepage, Section Front, Article PageHomepage, Section Front, Article Pagen/aYesRaw assets (e.g. PSD, EPS, JPG) and Video File (MOV, MP4) or Static JPG, 1x1 Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB polite2560x1000250k10 Daysn/aPage TakeoverNo video max (:20 minimum, :30 and up recommended)n/aUser InitiatedMOV/MP4/YouTube URL; Auto PlayNone16:91/daySite-served. iPad users receive a static fallback image (required). Mobile users are redirected to the Mobile Web experience and will not see Gravity or the fallback. Standard 300x250 companion opportunity (USAT requested, USCP optional). Gravity Product PDFhttp://www.usatoday.com/money/?usatai=7070&usatan=preview&usatl=ford_gravity_201510_sk_v1
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Hero FlipSection and SubSections: Ad Creative (720x524, 720x480, 720x420, 720x405); Homepage: Ad Creative (720x400); Includes Frame leave-behindUSCPn/aHomepage, Section Front, SubSection Frontn/aNoRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB polite720x400250kStatic (5 Days) HTML5 (15 Days)n/an/aNo Maxn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play or Click to PlayNone16:9 or 4:32/day, then user-initiated from Frame leave-behindSite-served. Static fallback image optional. n/ahttp://easybtn-stage.usatoday.com/?usatai=7070&usatan=preview&usatl=heroflip
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Interactive Takeover1380x1380 Background with 768x768 Safe Zone (Full Page Flex) plus Frame leave-behindUSCPn/aHomepage, Section Front, SubSection Frontn/aNoRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB polite1380x1380250kStatic (5 Days) HTML5 (15 Days)n/aOverlayNo Maxn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play (with User-Initated Sound) or Click to PlayNone16:9 or 4:32/day, then user-initiated from Frame leave-behindSite-served. Static fallback image optional. n/ahttp://www.usatoday.com/?usatai=7070&usatan=preview&usatl=clubmed-fpf-201601-welcome
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Paramount - Paramount PlatformStart Image (Landscape: 1316x739; Portrait: 640x763) with Logo (200x80) and Copy (Headline: 75 Characters Max; CTA: 12 Characters Max)USATSection Front, SubSection Front, Article Page, Cross-Platformn/an/aYesRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable)Non/aLandscape: 1316x739; Portrait: 640x763Landscape: 200k; Portrait: 100k5 Daysn/an/a:15 minimum, :30 recommended, 1:00 maxmiumn/aUser InitiatedMOV/MP4/YouTube URL; Click to Play30 MB16:9n/aSite-served. Multiple Paramount Platform formats available, see Product Guide.Paramount Product PDFhttps://www.usatoday.com/story/travel/experience/america/theme-parks/2017/04/03/kalahari-largest-indoor-water-park-usa/99888302/?usatai=7070&usatan=preview&usatl=paramount_video
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Paramount - CustomLandscape: 1316x739; Portrait: 640x763USATSection Front, SubSection Front, Article Page, Cross-Platformn/an/aYesRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable)NoLandscape: 200k; Portrait: 100kn/an/a15 Daysn/an/a:15 minimum, :30 recommended, 1:00 maxmiumn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play (with User-Initated Sound) or Click to Play30 MB16:9n/aSite-served.Paramount Product PDFhttps://www.usatoday.com/story/money/nation-now/2017/04/24/millennial-conundrum-pay-student-loans-save-retirement-buy-house/97716786/?usatai=7070&usatan=preview&usatl=virtuallythere_paramount_201704_sy
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PushdownContent Area 1320x743 @ 16:9 Aspect Ratio with 2560x1000 Background Image and Frame leave-behindUSAT, USCPHomepage, Section Front, SubSection FrontHomepage, Section Front, SubSection Frontn/aNoRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB polite1320x743250kStatic (5 Days) HTML5 (15 Days)743px HDownNo Maxn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play or Click to PlayNone16:9 or 4:32/day, then user-initiated from Frame leave-behindSite-served. Static fallback image optional. n/ahttp://www.usatoday.com/?usatai=7070&usatan=preview&usatl=chrysler_pushdown_201603_sk
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Transition1380x1380 Background with 768x768 Safe Zone (Full Page Flex)USAT, USCPArticle PageArticle Pagen/aYesRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB polite1380x1380250kStatic (5 Days) HTML5 (15 Days)n/aOverlayNo Maxn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play or Click to PlayNone16:9 or 4:3n/aSite-served. Runs rotationally and will deliver on user's 2nd pageview, and then every 6th pageview until daily impression goal is met. Static fallback image optional.n/ahttp://gannettdigital.com/ads/interstellar/?preview-base-url=http%3A%2F%2Fwww.usatoday.com%2F
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SMG Interactive 970x250970x250 (Desktop), 641x250 (Tablet), 300x250 (Mobile)SMGn/an/aDesktop, Tablet, Mobile - Homepage, Fronts
Yes970x250 image (PSD, JPG), logo (EPS, PNG), CTA copy, video (MOV, MP4)Yes300k initial, 2MB politen/an/a15 Daysn/an/aNo Maxn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play or Click to Play30 MB16:9 or 4:3n/aCurrently built via Celtra as a responsive tag. Possibly can accept other 3rd party vendor tags upon testing and approvals.n/a
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SMG Transition800x600 SMGn/an/aHomepage, Section Front, SubSection Front, Article PageNoRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable) Possible to use YouTube URL.No300k initial, 2MB polite800x600250k(5 Days)n/an/aNo Maxn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play or Click to PlayNone16:9 or 4:3n/aBuild in Celta as 800x600 banner, then float into a closable frame built for most SMG sites.   May not be ok to run on all OnOs.n/a
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Welcome Ad1380x1380 Background with 768x768 Safe Zone (Full Page Flex)USCPn/aArticle Pagen/aNoRaw assets (e.g. PSD, EPS, JPGs, MOV) or Static JPG, 1x1 Tracking Pixels (if applicable) - USCP must use GIADCNo300k initial, 2MB polite1380x1380250kStatic (5 Days) HTML5 (15 Days)n/aOverlayNo Maxn/aUser InitiatedMOV/MP4/YouTube URL; Auto Play or Click to PlayNone16:9 or 4:3n/aSite-served. Runs rotationally and will deliver on user's 2nd pageview, and then every 6th pageview until daily impression goal is met. Static fallback image optional.n/ahttp://gannettdigital.com/ads/back-to-school/?preview-base-url=http%3A%2F%2Fwww.usatoday.com%2F
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CUSTOM PROGRAM/SPONSORSHIPS/BRANDED CONTENT
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Brandview Promo Poster300x250USAT, USCPHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article Page, Photo GalleriesHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article Page, Photo GalleriesHomepage, Section Front, SubSection Front, Article PageNoJPG, PNGYes, not recommendedn/an/a40k2 Daysn/an/an/an/an/an/an/an/an/aAdvertiser-provided image is used within our Brandview template. Poster unit drives to Brandview article pages and content. Switching to Polar soon. n/ahttps://www.dropbox.com/s/02gsf6poir0wxi7/AllState-brandviewpromo_4_black.jpg?dl=0
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Brandview Sponsor Logo250x50USAT, USCPArticle Pagen/an/aNoVector, EPS, JPG, PNGNon/an/a30k2 Daysn/an/an/an/an/an/an/an/an/aHard-coded. n/a
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Branded Content - Tile230x250USATHomepage, Section Frontn/an/aYesJPG, PNG, 1x1 Tracking Pixels (if applicable)No20kn/an/a2 Daysn/an/an/an/an/an/an/an/an/aPromotional tile living on the Homepage and Section-Fronts that drives traffic to branded content and sponsored content.n/a
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Content Module 300x600300x250 compontentUSAT, USCPArticle PageArticle Pagen/aNo JPG, GIF, 3rd Party Tag, HTML5Yes150k initial, 300k polite300x25040k5 Daysn/an/a:15 (Banner); :15 or :30 (Video)3User InitiatedAuto Play or Click to Play2MB16:9 or 4:3n/aSITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/ahttps://www.usatoday.com/story/tech/talkingtech/2017/09/14/artificial-skin-lets-robot-hand-feel-hot-cold/665376001/?usatai=7070&usatan=usatoday&usatl=content-module-curator
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Logo componentUSAT, USCPArticle PageArticle Pagen/aNo JPG, GIF, 3rd Party Tag, HTML5Yes50k initial, 100k polite100x3040k5 Daysn/an/a:153n/an/an/an/an/aSITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/ahttps://www.usatoday.com/story/tech/talkingtech/2017/09/14/artificial-skin-lets-robot-hand-feel-hot-cold/665376001/?usatai=7070&usatan=usatoday&usatl=content-module-curator
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Digital Wrap2560x1000 wallpaper + 700x40 logoUSATSection Front, SubSection Front, Topic Hub, Article Pagen/an/aYesWallpaper - JPG, PNG; Logo - PNG; 1x1 Tracking Pixels (if applicable)Non/an/aWallpaper - 250k, Logo - 50k5 Daysn/an/an/an/an/an/an/an/an/aPremium sponsorship opportunity wraps advertiser branding around site content. Can be purchased in conjunction with a sponsorship series, series ribbon, and article page sponsorships. Digital Wrap Product Guidehttps://www.usatoday.com/story/money/2017/07/19/young-investor-yolo/474990001/?usatai=7070&usatan=usatoday&usatl=nationwide_digitalwrap
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Email Newsletter300x250USATEmail Newslettern/an/aYesJPGYesn/an/a30k3 Daysn/an/a:30n/an/an/an/an/an/aSponsorship offered in Daily Briefing, Autos, Tech, Travel, Sports, Money, Entertainment, Books, Most Popular Email Newsletters. Animation only works with certain email carriers, will not play in Outlook. n/a
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Interactive InfographicCustomUSAT, USCPArticle PageArticle Pagen/aYesRaw assets (e.g. PSD, EPS, JPGs), Body Copy, 1x1 Party Tracking Pixels (if applicable)Non/an/an/a30 Daysn/an/an/an/an/an/an/an/an/aWe can create an interactive infographic for your brand to run on USATODAY.com or any of our many local sites. If you are interested, please inquire with your sales rep. n/ahttp://www.usatoday.com/pages/interactives/sponsor-story/fitbit-gym-time/
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Sports Skin2500x1600SMGn/an/aHomepage, Section Front, SubSection Front, Article PageNoJPG, PNG, GIF, or PSD  (final result should be JPG under 300k)Non/an/a300k3 Daysn/an/an/an/an/an/an/an/an/an/an/a
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Article Syndication Unit300x600USAT, USCPArticle PageArticle PageHomepage, Section Front, SubSection Front, Article PageNo300x250 JPG, or PSDNo50k300x25040k3 Daysn/an/an/an/an/an/an/an/an/aIncluded is the advertiser's 300x250 (which is clickable). The rest of the unit will contain an article and promote site-content that the advertiser is sponsoring. n/ahttp://www.usatoday.com/story/money/business/2014/09/15/baverman-entrepreneurs-and-startups-disaster-recovery/15510465/?usatai=7070&usatan=preview&usatl=lincoln_financial_syndication_300x600_201511_sk_v1
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Video Syndication Unit300x600USAT, USCPArticle PageArticle PageHomepage, Section Front, SubSection Front, Article PageNo300x250 JPG, or PSD - If we help to build, can include MOV, MP4 or YouTube.No50k300x25040k3 Daysn/an/an/an/aHost InitiatedAuto Playn/an/an/aIncluded is the advertiser's 300x250 (which is clickable). The rest of the unit will contain an editorial video pulled from the site content that the advertiser is sponsoring. n/ahttp://ramp.rovion.com/demo/?show=54739375bc6ff
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