Digital Ad Specs - USA TODAY Network
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TRACKING
CREATIVE SPECS
VIDEO SPECS
NATIONAL AD SOLUTIONS BUILDS
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Ad ProductAd SizeWebsite(s)USA TODAY PlacementLocal PlacementSports O&Os PlacementReviewed.com PlacementCross-platform? (see Mobile Tab)Frequency CapCan Be 3rd Party Served?Tag Implementation Lead TimeWhat Can Be TrackedFile Type/ DeliverablesAnimated GIF Can Be Used?File Size LimitStatic/Fallback Image Size LimitCan Be Expanding?Expand SizeExpand DirectionMax Animation Length
(in seconds)
Max Animation Frame Rate (FPS)Max LoopsMinimum Z-IndexIn-Banner Video Supported?Video Length (in seconds)Audio InitiationVideo InitiationMax Video File SizeAspect RatioMinimum DimensionsMax Frame Rate (FPS)Video Bitrate (Minimum)Audio BitrateVolume (kHz & db)Can Be Built By Ad Solutions?File Type/ DeliverablesLead Time (Business Days)CommentsProduct GuideExamples
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STANDARD BANNERS/PREROLL
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300x250 Poster300x250USAT, Local, SDP, ReviewedHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article Page, Photo GalleriesHomepage, Section Front, SubSection Front, Blog Front, Topic Front, Article Page, Photo GalleriesHomepage, Section Front, SubSection Front, Article PageHomepage, Section Front, Article PageYesn/aYes (required for expanding)5 DaysImpressions, ClicksJPG, GIF, 3rd Party Tag, HTML5Yes150k initial, 300k polite40kYes600x500USAT/Local - Left SDP - Right:3030 FPS3150Yes:15 or :30User-initiatedAuto Play or Click to Play30MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIFs), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysExpanding ads must be click to expand and collapse OR rollover to expand and collapse. Auto-expanding capped at 1/day and must receive special approval. SITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/a
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300x600 Halfpage300x600USAT, Local, SDP, ReviewedArticle PageArticle PageHomepage, Section Front, SubSection Front, Article PageHomepage, Section Front, Article PageNon/aYes (required for expanding)5 DaysImpressions, ClicksJPG, GIF, 3rd Party Tag, HTML5Yes150k initial, 300k polite40kYes600x600Left:3030 FPS3150Yes:15 or :30User-initiatedAuto Play or Click to Play30MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIFs), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysExpanding ads must be click to expand and collapse OR rollover to expand and collapse. Auto-expanding capped at 1/day and must receive special approval. SITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/a
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Preroll Video920x508USAT, Local, SDP, ReviewedVideosVideosSection Front, Article PageSection Front, Article PageYesn/aYes5 DaysImpressions, ClicksVAST/VPAID*, MOV, MP4, AVINoVAST/VPAID* 30MBn/aNon/an/an/a30 FPSn/an/an/a:15 or :30User-initiatedVideo Controls Included (Play, Pause, Audio)30MB16:91920x108030 FPS10 MbpsUncompressed44.1 kHzNon/an/a*For VPAID compatability and certification, please reach out to Digital Sales Ops and David Luba. VPAID:  Interactive controls should not be placed within 50 pixels of
the bottom of the unit to ensure they do not hinder publisher controls. If Preroll is longer than :15 a "Skip" button will appear at :15.
n/a
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Preroll 360 Video920x508USAT, Local, SDPVideosVideosSection Front, Article PageSection Front, Article PageNon/aYes5 DaysImpressions, ClicksVAST/VPAID*, MOV, MP4, AVI, HLSNoVPAID* 30MBn/aNon/an/an/a30 FPSn/an/an/a:15 or :30User-initiatedVideo Controls Included (Play, Pause, Audio)30MB16:91920x108030 FPS10 MbpsUncompressed44.1 kHzNon/an/a*For VPAID compatability and certification, please reach out to Digital Sales Ops and David Luba. VPAID:  Interactive controls should not be placed within 50 pixels of the bottom of the unit to ensure they do not hinder publisher controls. Ad Skip @ 15 Seconds; Transparent layer available for logo/CTA addtion in left corner. n/a
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728x90 Leaderboard728x90USAT, Local, SDPArticle Page (Below The Fold Only)Article Page (Below The Fold Only)Section Front, SubSection Front, Article PageHomepage, Section Front, Article PageNon/aYes5 DaysImpressions, ClicksJPG, GIF, 3rd Party Tag, HTML5Yes150k initial, 300k polite40kNon/an/a:3030 FPS3150Yes:15 or :30User-initiatedAuto Play or Click to Play30MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIFs), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/a
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IAB HIGH IMPACTS
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970x250 Billboard970x250USAT, Local, SDP, ReviewedHomepage, Section Front, SubSection FrontHomepage, Section Front, SubSection FrontHomepage, Section FrontHomepage, Section Front, Article PageNon/aYes5 DaysImpressions, Clicks OR third party tag3rd Party Tag (Local Sales must use GIADC)Yes300k initial, 2MB polite50kNon/an/a:3030 FPSn/a150Yes:15 or :30User-initiatedAuto Play or Click to Play30MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIFs), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysThe IAB Billboard does not have a collapsed state. SITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative needs the correct click tag - follow the directions outlined in this link: https://support.google.com/dfp_premium/answer/7042362?hl=enIAB Billboard Style Guidehttp://usatoday.celtra.com/preview/e1ad85dc
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IAB Filmstrip300x3000 (300x600 viewable window through which the total ad size scrolls)USATSection Front, SubSection Front, Article Pagen/an/aNoNon/aYes, required5 DaysTracking should be included in 3rd party tag3rd Party TagNo300k initial, 2MB polite50kNon/an/a:3030 FPSn/a150Yes:15 or :30User-initiatedAuto Play or Click to Play30MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzNon/an/aFor more detail, please see specs on IAB.net.IAB Filmstrip Style Guidehttps://www.youtube.com/watch?v=pOvhkvnwKow
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IAB Portrait300x1050USATArticle Pagen/an/aNoNon/aYes, required5 DaysTracking should be included in 3rd party tag3rd Party TagNo300k initial, 2MB polite50kNon/an/a:3030 FPSn/a150Yes:15 or :30User-initiatedAuto Play or Click to Play30MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzNon/an/aAuto Play Videos must have User Initiated Audio. For more detail, please see specs on IAB.net. SITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative needs the correct click tag - follow the directions outlined in this link: https://support.google.com/dfp_premium/answer/7042362?hl=enIAB Portrait Style Guidehttps://www.youtube.com/watch?v=sI7GapOdl24
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HTML5 HIGH IMPACTS
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Gravity - TakeoverFull Screen Video with Overlay and Frame leave-behind (2560x1000)USAT, LocalHomepage, Section FrontHomepage, Section Frontn/an/aNo3/day, then user-initiated from Frame leave-behindUnit - No; Video - Yes*n/aImpressions, Clicks, Video (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute), Additonal Actions [optional by request]Raw assets (e.g. PSD, EPS, JPG) and Video File (MOV, MP4) or static JPG, 1x1 tracking pixels (optional) - Local Sales must use GIADCNo300k initial, 2MB polite250kNon/aPage TakeoverNo max30 FPSContinuousn/aYes:15 (min) to 7:00 (max), :30 recommendedUser-initiatedAuto PlayNone16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG) and Video File (MOV, MP4) or static JPG, 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSite-served. iPad users receive a static fallback image (required). Mobile users are redirected to the Mobile Web experience and will not see Gravity or the fallback. Standard 300x250 companion opportunity (USAT requested, Local optional). *Gravity can now acccept VAST/VPAID tags for video. Please connect with USAT Ad Solutiuons for more details Gravity Product PDFhttp://www.usatoday.com/money/?usatai=7070&usatan=preview&usatl=ford_gravity_201510_sk_v1
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Gravity Takeover Frame Leave-Behind800x40 Live area, 2560x1000 background imageUSAT, LocalHomepage, Section Front, SubSection FrontHomepage, Section Front, SubSection Frontn/an/aNon/aNon/aImpressionsRaw assets (e.g. PSD, EPS, JPGs) or static JPG, 1x1 tracking pixels (optional) - Local Sales must use GIADC if providing raw assetsNo300k initial, 2MB polite250kNon/an/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/aYesRaw assets (e.g. PSD, EPS, JPGs) or static JPG, 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysOnly runs with High Impact Takeovers (Hero Flip, Interactive Takeover, Pushdown, Gravity). Site-served. When clicked, the corresponding HTML5 ad will re-expandFrame Product PDFhttps://www.dropbox.com/s/p4k1sudbe05cjjl/SB_BRKFST_2560x1120_EN_Gravity_Skin.gif?dl=0
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Gravity - RotationalFull Screen Video with Overlay (2560x1000)USAT, Local, SDP, ReviewedHomepage, Section Front, Article PageHomepage, Section Front, Article PageHomepage, Section Front, Article PageHomepage, Section Front, Article PageNo1/dayUnit - No; Video - Yes*n/aImpressions, Clicks, Video (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute), Additonal Actions [optional by request]Raw assets (e.g. PSD, EPS, JPG) and Video File (MOV, MP4) or static JPG, 1x1 tracking pixels (optional) - Local Sales must use GIADCNo300k initial, 2MB polite250kNon/aPage TakeoverNo max30 FPSContinuousn/aYes:15 (min) to 7:00 (max), :30 recommendedUser-initiatedAuto PlayNone16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG) and Video File (MOV, MP4) or static JPG, 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSite-served. iPad users receive a static fallback image (required). Mobile users are redirected to the Mobile Web experience and will not see Gravity or the fallback. Standard 300x250 companion opportunity (USAT requested, Local optional). *Gravity can now acccept VAST/VPAID tags for video. Please connect with USAT Ad Solutiuons for more details Gravity Product PDFhttp://www.usatoday.com/money/?usatai=7070&usatan=preview&usatl=ford_gravity_201510_sk_v1
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Paramount - Platform TemplatesLandscape: 1750x750 bleed | 1180x664 safe zone; Portrait: 640x768USAT, Local, SDP, ReviewedSection Front, SubSection Front, Article Page, Cross-PlatformSection Front, SubSection Front, Article Page, Cross-PlatformSection Front, SubSection Front, Article Page, Cross-PlatformHomepage, Section Front, Article PageYesn/aUnit - No; Video - Yes*n/aImpressions, Clicks | VIDEO (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute) | CAROUSEL (slide impressions & clicks, overlay clicks)PSD, JPG, GIF, MOV/MP4 (video optional), 1x1 tracking pixels (optional)Yesn/aLandscape: 200k; Portrait: 100kNon/an/aNo max30 FPSn/an/aYes:15 (min) to 7:00 (max), :30 recommendedUser-initiatedClick to PlayNone16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesPSD, JPG, GIF, MOV/MP4 (video optional), 1x1 tracking pixels (optional)Dev: 5 days Design+Dev: 10 daysSite-served. Multiple Paramount Platform formats available, see Product Guide.*Paramount can now acccept VAST/VPAID tags for video. Please connect with USAT Ad Solutiuons for more details USATODAY - Paramount Product PDF (National Only)https://www.usatoday.com/story/travel/experience/america/theme-parks/2017/04/03/kalahari-largest-indoor-water-park-usa/99888302/?usatai=7070&usatan=preview&usatl=paramount_video
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Paramount - CustomLandscape: 1750x750 bleed | 1180x664 safe zone; Portrait: 640x768USAT, Local, ReviewedSection Front, SubSection Front, Article Page, Cross-Platformn/aSection Front, SubSection Front, Article Page, Cross-PlatformHomepage, Section Front, Article PageYesn/aUnit - No; Video - Yes*n/aImpressions, Clicks, Video (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute), Additonal Actions [optional, predefined]Raw assets (e.g. PSD, EPS, JPGs, MOV), 1x1 tracking pixels (optional)YesLandscape: 200k; Portrait: 100kn/aNon/an/aNo max30 FPSn/an/aYes:15 (min) to 7:00 (max), :30 recommendedUser-initiatedAuto Play or Click to PlayNone16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPGs, MOV), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSite-served.*Paramount can now acccept VAST/VPAID tags for video. Please connect with USAT Ad Solutiuons for more details USATODAY - Paramount Product PDF (National Only)https://www.usatoday.com/story/money/nation-now/2017/04/24/millennial-conundrum-pay-student-loans-save-retirement-buy-house/97716786/?usatai=7070&usatan=preview&usatl=virtuallythere_paramount_201704_sy
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Sports Interactive 970x250970x250 (Desktop), 641x250 (Tablet), 300x250 (Mobile)SDPn/an/aDesktop, Tablet, Mobile - Homepage, Fronts
NoYesn/aYes5 DaysImpressions, Clicks970x250 image (PSD, JPG), logo (EPS, PNG), CTA copy, video (MOV, MP4)No300k initial, 2MB politen/aNon/an/aNo max30 FPSn/an/aYes:15 or :30User-initiatedAuto Play or Click to Play30 MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYes970x250 image (PSD, JPG), logo (EPS, PNG), CTA copy, video (MOV, MP4)Dev: 10 days Design+Dev: 15 daysCurrently built via Celtra as a responsive tag. Possibly can accept other 3rd party vendor tags upon testing and approvals.n/a
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Velocity300x375USATArticle Pagen/an/aNoNon/aNon/aImpressions, ClicksRaw assets (e.g. PSD, EPS, JPG, GIFs) or static JPGs, 1x1 tracking pixels (optional)Yes300k initial, 2MB polite250kNon/an/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/aYesRaw assets (e.g. PSD, EPS, JPG, GIFs) or static JPGs, 1x1 tracking pixels (optional)Dev: 5 days Design+Dev: 10 daysSite-served. Only runs rotationally on article pages or 100% SOV sponsorships.
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CUSTOM PROGRAM SPONSORSHIPS/BRANDED CONTENT
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Content Module300x250 plus Logo (100x30)USAT, LocalArticle PageArticle Pagen/an/aNon/aYes (300x250 only)5 DaysImpressions, Clicks on 300x250 and LogoJPG, GIF, 3rd Party Tag, HTML5Yes (300x250 only)300x250 - 150k initial, 300k polite; Logo - 40k40kNon/an/a:30 (300x250 only)30 FPS3Yes (300x250 only):15 or :30User-initiatedAuto Play or Click to Play30MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIFs), 1x1 tracking pixels (optional)5 daysSITE-SERVED HTML5: We can site-serve HTML5 banners, but the creative
needs the correct click tag - follow the directions outlined in this
link: https://support.google.com/dfp_premium/answer/7042362?hl=en
n/ahttps://www.usatoday.com/story/tech/talkingtech/2017/09/14/artificial-skin-lets-robot-hand-feel-hot-cold/665376001/?usatai=7070&usatan=usatoday&usatl=content-module-curator
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Digital Wrap2560x1000 wallpaper + 700x40 logoUSATSection Front, SubSection Front, Topic Hub, Article Pagen/an/an/aYesn/aNo5 DaysImpressions, Clicks on Wallpaper and LogoWallpaper - JPG, PNG; Logo - PNG; 1x1 tracking pixels (optional)Non/aWallpaper - 250k, Logo - 50kNon/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/aYesRaw assets (e.g. PSD, EPS, JPG, GIFs), 1x1 tracking pixels (optional)5 daysPremium sponsorship opportunity wraps advertiser branding around site content. Can be purchased in conjunction with a sponsorship series, series ribbon, and article page sponsorships. Digital Wrap Product Guidehttps://www.usatoday.com/story/money/2017/07/19/young-investor-yolo/474990001/?usatai=7070&usatan=usatoday&usatl=nationwide_digitalwrap
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Email Newsletter300x250USATEmail Newslettern/an/an/aYesn/aYes3 DaysImpressions, ClicksJPGNon/a30kNon/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/aNon/an/aSponsorship offered in Daily Briefing, Autos, Tech, Travel, Sports, Money, Entertainment, Books, Most Popular Email Newsletters. Animation only works with certain email carriers, will not play in Outlook. n/a
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Interactive InfographicCustomUSAT, LocalArticle PageArticle Pagen/an/aYesn/aNo30 DaysCustomRaw assets (e.g. PSD, EPS, JPGs, GIFs), text/copy, 1x1 tracking pixels (optional)Yesn/an/aNon/an/an/a30 FPSn/aYesNo maxn/an/an/an/a1920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPGs, GIFs), text/copy, 1x1 tracking pixels (optional)CustomWe can create an interactive infographic for your brand to run on USATODAY.com or any of our many local sites. If you are interested, please inquire with your sales rep. n/ahttp://www.usatoday.com/pages/interactives/sponsor-story/fitbit-gym-time/
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Sports Skin2560x1600SDPn/an/aHomepage, Section Front, SubSection Front, Article Pagen/aNon/aNo3 DaysImpressions, ClicksJPG, PNG, GIF, or PSDNo300k300kNon/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/aYesRaw assets (e.g. PSD, EPS, JPG, GIFs), 1x1 tracking pixels (optional)5 daysn/an/a
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Article Syndication Unit300x600USAT, LocalArticle PageArticle Pagen/an/aNon/aNo3 DaysImpressions, Clicks300x250 JPG or PSDYes (300x250 only)50k40kNon/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/aYes300x250 JPG or PSD3 daysIncluded is the advertiser's 300x250 (which is clickable). The rest of the unit will contain an article and promote site-content that the advertiser is sponsoring. n/ahttp://www.usatoday.com/story/money/business/2014/09/15/baverman-entrepreneurs-and-startups-disaster-recovery/15510465/?usatai=7070&usatan=preview&usatl=lincoln_financial_syndication_300x600_201511_sk_v1
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Video Syndication Unit300x600USAT, LocalArticle PageArticle Pagen/an/aNon/aNo3 DaysImpressions, Clicks300x250 JPG or PSDYes (300x250 only)50k40kNon/an/an/a30 FPSn/aYes:15 (min) to 7:00 (max), :30 recommendedUser-initiatedAuto Playn/an/a1920x108030 FPS10 MbpsUncompressed44.1 kHzYes300x250 JPG or PSD, Optional Video MOV, MP4 or YouTube.3 daysIncluded is the advertiser's 300x250 (which is clickable). The rest of the unit will contain an editorial video pulled from the site content that the advertiser is sponsoring. n/ahttp://ramp.rovion.com/demo/?show=54739375bc6ff
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GOLFWEEK SPONSORSHIPS
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Email/E-Newsletter Ads300x250 and 600x250 OR 600x250Golfweekn/an/aNewslettern/aNo n/aNo3 DaysJPG, GIF, PNGYes300x250 - 60k | 600x200/600x250 - 80k60kNon/an/a:15n/a3Non/an/an/an/an/an/an/an/an/an/aNon/an/aRuns on O&O Newsletters- Get Primed, Get Social, Get Equipped, Golf Lifen/ahttps://us2.campaign-archive.com/?u=e8c5029f9dfb9d400e405c5c8&id=e8673deacb
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Dedicated Email/Blast 600x1000 Max Golfweekn/an/aNewslettern/aYesn/aNo3 DaysJPG, GIF, PNG, Fully-pathed HTMLNo175k200kNon/an/a:15n/a3Non/an/an/an/an/an/an/an/an/an/aNon/an/aFull-pathed HTML or static creativen/ahttp://mailchi.mp/golfweek/the-season-fore-giving-packages-from-91
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Digital Edition/Email Billboard - Top Marquee600x100 or 550x120Golfweekn/an/aNewslettern/aYesn/aNo3 DaysJPG, GIF, PNGYes80k80kNon/an/a:15n/a3Non/an/an/an/an/an/an/an/an/an/aNon/an/aGolfweek Digtal Edition - Email Deployn/a
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Digital Edition/Email Billboard - Standard600x250Golfweekn/an/aNewslettern/aYesn/aNo3 DaysJPG, GIF, PNGYes125k125kNon/an/a:15n/a3Non/an/an/an/an/an/an/an/an/an/aNon/an/aGolfweek Digtal Edition - Email Deployn/ahttp://mailchi.mp/golfweek/wyfp5axl4a-957621
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