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TRACKINGCREATIVE SPECSVIDEO SPECS
NATIONAL AD SOLUTIONS BUILDS
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Ad ProductAd SizeWebsite(s)USA TODAY PlacementLocal PlacementSports O&Os PlacementReviewed.com PlacementCross-platform? (see Mobile Tab)Frequency CapCan Be 3rd Party Served?Tag Implementation Lead TimeWhat Can Be TrackedFile Type/ DeliverablesAnimated GIF Can Be Used?File Size LimitStatic/Fallback Image Size LimitCan Be Expanding?Expand SizeExpand DirectionMax Animation Length
(in seconds)
Max Animation Frame Rate (FPS)Max LoopsMinimum Z-IndexIn-Banner Video Supported?Video Length (in seconds)Skip Button?Video InitiationAudio InitiationMax Video File SizeAspect RatioMinimum DimensionsMax Frame Rate (FPS)Video Bitrate (Minimum)Audio BitrateVolume (kHz & db)Can Be Built By Ad Solutions?File Type/ DeliverablesLead Time (Business Days)NotesExtras
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STANDARD BANNERS
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300x600 Half Page300x600USAT, Local, SDP, ReviewedHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesNon/aYes (required for expanding)5 DaysImpressions, ClicksJPG, GIF, 3rd Party TagYes150k initial, 300k polite40kYes600x600Left:3030 FPS3150Yes:30 maxn/aAuto Play or Click to PlayUser-initiated4MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIF), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSite-served HTML5 creative may be accepted, please reach out to your ad team partners (Local: designIQ, National: Ad Solutions).
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300x250 Poster300x250USAT, Local, SDP, ReviewedHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesYesn/aYes (required for expanding)5 DaysImpressions, ClicksJPG, GIF, 3rd Party TagYes150k initial, 300k polite40kYes600x500USAT/Local - Left SDP - Right:3030 FPS3150Yes:30 maxn/aAuto Play or Click to PlayUser-initiated4MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIF), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSite-served HTML5 creative may be accepted, please reach out to your ad team partners (Local: designIQ, National: Ad Solutions).
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728x90 Leaderboard728x90USAT, Local, SDPHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesNon/aYes5 DaysImpressions, ClicksJPG, GIF, 3rd Party TagYes150k initial, 300k polite40kNon/an/a:3030 FPS3150Yes:30 maxn/aAuto Play or Click to PlayUser-initiated4MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIF), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSite-served HTML5 creative may be accepted, please reach out to your ad team partners (Local: designIQ, National: Ad Solutions).
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PREROLL
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Preroll Video1920x1080USAT, Local, SDP, ReviewedVideosVideosSection Front, Article PageSection Front, Article PageYesn/aYes5 DaysImpressions, ClicksVAST/VPAID*, MOV, MP4, AVINoVAST/VPAID* 30MBn/an/an/an/an/a30 FPSn/an/an/a:30 maxSkip button appears at:15 for USAT/Local. Skip button appears at :05 for SMGAuto PlayUser-initiated30MB16:91920x108030 FPS10 MbpsUncompressed44.1 kHzNon/an/aAuto Play, Video Controls Included (Play, Pause, Audio). Preroll can click thru to a URL or landing page. *For VPAID compatibility and certification, please reach out to Digital Sales Ops. VPAID:  Interactive controls should not be placed within 50 pixels of the bottom of the unit to ensure they do not hinder publisher controls. 360 video may be accepted, please reach out to Ad Solutions.
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Interactive or Shoppable Video (Preroll)1920x1080USAT, LocalVideosVideosn/an/aYesn/aRequired | Innovid*5 DaysImpressions, Clicks3rd party tagNo30MBn/an/an/an/an/a30 FPSn/an/an/a:30 maxSkip button appears at :15 for USAT/Local. Skip button appears at :05 for SMGAuto PlayUser-initiated30MB16:91920x108030 FPS10 MbpsUncompressed44.1 kHzNon/an/a*Innovid is an approved 3rd party vendor for Interactive and Shoppable Video. Other vendors will need to be certified, please reach out to your ad team to start the process.
Note: Interactive controls should not be placed within 50 pixels of the bottom of the unit to ensure they do not hinder publisher controls.
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CTV Pre-Roll1x1USA TODAY and SportsWire channels on Xumo and Samsung TVVideosn/aVideosn/an/an/aYes5 DaysImpressions, Completion Rate3rd party tagNo30MBn/anon/an/an/an/an/an/aNoup to 2min. CPM increases the longer you getNoAuto PlayUser-initiated30MB16:91x130 FPS10 MbpsUncompressed44.1 kHzNon/an/aWe work wtih a third party (Xumo until the end of 2020, then Amagi starting in Q1'21) to implement pre-roll across our USA TODAY CTV channels + CTV audience extension. Please contact ilevin@gannett.com and lewebster@gannett.com for assistance booking.
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HIGH IMPACT ADS & CUSTOM EXECUTIONS
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970x250 Billboard970x250USAT, Local, SDP, ReviewedHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesNon/aYes5 DaysImpressions, Clicks OR third party tagJPG, GIF, 3rd Party TagYes300k initial, 1MB polite50kNon/an/a:3030 FPSn/a150Yes:30 maxn/aAuto Play or Click to PlayUser-initiated4MB16:9 or 4:31920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPG, GIF), 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysThe IAB Billboard does not have a collapsed state. Site-served HTML5 creative may be accepted, please reach out to your ad team partners (Local: designIQ, National: Ad Solutions).http://usatoday.celtra.com/preview/e1ad85dc
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GravityVideo Edge to Edge with Overlay (2560x1440).
Static Edge to Edge (2560x1440, suggested 2360x1150 safe zone)
USAT, Local, SDPHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Section Front, Article Pagen/aNo1/day (rotational)Non/aImpressions, Clicks, Video (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute), Additonal Actions (on request)PSD template, video optional (MP4) -OR- Raw assets (e.g. PSD, EPS, JPG, MP4); 1x1 tracking pixels (optional)No300k initial, 2MB polite250kNon/aPage Takeover:1530 FPSContinuousn/aYesAuto Play -
:15 max

n/aAuto PlayUser-initiated4MB compressed - video submitted may be up to 200MB, but will be compressed16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesPSD template, video optional (MP4) -OR- Raw assets (e.g. PSD, EPS, JPG, MP4); 1x1 tracking pixels (optional)Dev: 10 days Design+Dev: 15 daysSite-served. Users in unsupported browsers will receive the static fallback image. Mobile users are redirected to the Mobile Web experience and will not see Gravity or the fallback. Standard 300x250 companion opportunity (USAT requested, Local optional). Video files will be compressed to Chrome Heavy Ads Intervention standards, display quality may need to be adjusted based on video motion, length, or resolution.
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Paramount:
Auto-Play Video, Click-to-Play Video, Image Carousel, Static Image, or Custom
Landscape: 1366x585 bleed | 1040x585 safe zone; Portrait: 645x768USAT, Local, SDPTop of page: Homepage, Fronts
In-line: Article Pages
Top of page: Homepage, Fronts
In-line: Article Pages
Top of page: Homepage, Fronts, Article Pages
In-line: Article Pages
n/aYesn/aNon/aImpressions, Clicks | VIDEO (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute) | CAROUSEL (slide impressions & clicks, overlay clicks), Additonal Actions (on request)PSD template, video optional (MP4) -OR- Raw assets (e.g. PSD, EPS, JPG, GIF, MP4); 1x1 tracking pixels (optional)YesLandscape: 200k; Portrait: 100kLandscape: 200k; Portrait: 100kNon/an/aNo max30 FPSn/an/aYesAuto Play – must be < 30 seconds, :15 recommended for best playback.
Click-to-Play - no max
n/aAuto Play or Click to PlayUser-initiated4MB compressed - video submitted may be up to 200MB, but will be compressed16:9 or 9:16 (mobile)1920x108030 FPS10 MbpsUncompressed44.1 kHzYesPSD template, video optional (MP4) -OR- Raw assets (e.g. PSD, EPS, JPG, GIF, MP4); 1x1 tracking pixels (optional)Dev: 5 days Design+Dev: 10 days
Custom: 10-15 days
Site-served. Users in unsupported browsers will receive the static fallback image. Multiple Paramount Platform formats available, see Product Guide. Custom version incorporates additional features such as store locators or email captures. Video files will be compressed to Chrome Heavy Ads Intervention standards, display quality may need to be adjusted based on video motion, length, or resolution.
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Enterprise Interactive Formats: Quiz, Rankings/Drag & Drop, Match GameMax Size
Fronts: 1366x585 (21:9); In-Article: 660x372 (16:9); Mobile: 645x768
USAT, Local, SDPTop of page: Homepage, Fronts
In-line: Article Pages
Top of page: Homepage, Fronts
In-line: Article Pages
Top of page: Homepage, Fronts, Article Pages
In-line: Article Pages
n/aYesn/aNon/aImpressions, Clicks | VIDEO (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute) | Additonal Actions (on request)Raw assets (e.g. PSD, EPS, JPGs, MP4), 1x1 tracking pixels (optional)Yesn/an/aNon/an/aNo max30 FPSn/an/aYesAuto Play – must be < 30 seconds, :15 recommended for best playback.
Click-to-Play - no max
n/aAuto Play or Click to PlayUser-initiated4MB compressed - video submitted may be up to 200MB, but will be compressed16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesPSD, JPG, GIF, MP4 (video optional), 1x1 tracking pixels (optional) -OR- Raw assets (e.g. PSD, EPS, JPGs, MP4), 1x1 tracking pixels (optional)Custom: 3-4 weeksSite-served. Multiple Enterprise Interactive formats available, including Quiz, Rankings/Drag & Drop, and Match Game. Clients will be able to choose the format and work with the Ad Solution design/development teams to create a custom interactive experience.
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Enterprise Interactive PlusMax Size
Fronts: 1366x585 (21:9); In-Article: 660x372 (16:9); Mobile: 645x768
USAT, Local, SDPTop of page: Homepage, Fronts
In-line: Article Pages
Top of page: Homepage, Fronts
In-line: Article Pages
Top of page: Homepage, Fronts, Article Pages
In-line: Article Pages
n/aYesn/aNon/aImpressions, Clicks | VIDEO (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute) | Additonal Actions (on request)Raw assets (e.g. PSD, EPS, JPGs, MP4), 1x1 tracking pixels (optional)Yesn/an/aNon/an/aNo max30 FPSn/an/aYesAuto Play – must be < 30 seconds, :15 recommended for best playback.
Click-to-Play - no max
n/aAuto Play or Click to PlayUser-initiated4MB compressed - video submitted may be up to 200MB, but will be compressed16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesPSD, JPG, GIF, MP4 (video optional), 1x1 tracking pixels (optional) -OR- Raw assets (e.g. PSD, EPS, JPGs, MP4), 1x1 tracking pixels (optional)Custom: 6-8 weeksSite-served. USA TODAY will collborate with the client to create a fully custom interactive experience. Video files will be compressed to Chrome Heavy Ads Intervention standards, display quality may need to be adjusted based on video motion, length, or resolution.
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MomentumResponsive Full WidthUSAT, Local, SDPTop of page: Homepage, Fronts, Standard articles
In-line: Article Plus pages
Top of page: Homepage, Fronts, Standard articles
In-line: Article Plus pages
Top of page: Homepage, Fronts, Article Pagesn/aYesn/an/an/aImpressions, Clicks | VIDEO (Start, 25%, 50%, 75%, 100% Complete), Sound [optional] (mute/unmute) Raw assets (e.g. PSD, EPS, JPGs, MP4), 1x1 tracking pixels (optional)NoDesktop: 200k; Mobile: 100kDesktop: 200k; Mobile: 100kNon/an/aNo max30 FPSn/an/aYesAuto Play – must be < 30 seconds, 15 recommended for best playback.
Click-to-Play - no max
n/aAuto Play or Click to PlayUser-initiated4MB compressed - video submitted may be up to 200MB, but will be compressed16:9 1920x108030 FPS10 MbpsUncompressed44.1 kHzYesPSD template, video optional (MP4) -OR- Raw assets (e.g. PSD, EPS, JPG, GIF, MP4); 1x1 tracking pixels (optional)Dev: 3 days Design+Dev: 5-7 days
Custom: 8-12 days
Site-served fully responsive ad unit. Users in unsupported browsers will receive the static fallback image. Multiple Momentum formats available, see Product Guide. Video files will be compressed to Chrome Heavy Ads Intervention standards, display quality may need to be adjusted based on video motion, length, or resolution. DesignIQ does not accept "Digital Ready" artwork for this unit.
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CUSTOM PROGRAM SPONSORSHIPS/BRANDED CONTENT
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Brandlock300x50 logo + background colorUSAT, LocalSub-Section Front, Topic Hub, Article Pagen/an/an/aYesn/aNo5 DaysImpressions, Clicks on LogoLogo - EPS, PNG (horizontal logo recommended and preferred for best performance); Background Color - hex value; 1x1 tracking pixels (optional)Non/a30kNon/an/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/an/aYesPSD, EPS, JPG, or PNG; hex color; 1x1 tracking pixels (optional)5 daysPremium sponsorship opportunity wraps advertiser color branding around site content with a prominent logo. Can be purchased in conjunction with a sponsorship series or article page sponsorships. A horizontal logo is recommended and preferred for best performance.Brandlock Deck
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Email Newsletter300x250, 320x50, 728x90, 970x250, 970x550 or NativeUSATEmail Newslettern/an/an/aYesn/aNo3 DaysImpressions, ClicksJPGNon/a30kNon/an/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/an/aNon/an/aSponsorship offered in Daily Briefing, Autos, Tech, Travel, Sports, Money, Entertainment, Books, Most Popular Email Newsletters. Animation only works with certain email carriers, will not play in Outlook.
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Interactive InfographicCustomUSAT, LocalCustom PageCustom Pagen/an/aYesn/aNo30 DaysCustomRaw assets (e.g. PSD, EPS, JPGs, GIFs), text/copy, 1x1 tracking pixels (optional)Yesn/an/aNon/an/an/a30 FPSn/an/aYesNo maxn/an/an/an/an/a1920x108030 FPS10 MbpsUncompressed44.1 kHzYesRaw assets (e.g. PSD, EPS, JPGs, GIF), text/copy, 1x1 tracking pixels (optional)CustomWe can create an interactive infographic for your brand to run on USATODAY.com or any of our many local sites. If you are interested, please inquire with your sales rep.
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Sports Skin2560x1600 plus 320x50 banner for mobile (see mobile ad specs)SDPn/an/aHomepage, Section Front, SubSection Front, Article Pagen/aNon/aNo3 DaysImpressions, ClicksJPG or PSDNo300k300kNon/an/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/an/aYesRaw assets (e.g. PSD, EPS, JPG, GIF), 1x1 tracking pixels (optional)5 daysn/a
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Article Syndication Unit300x600USAT, LocalHomepage, Fronts, Article PagesHomepage, Fronts, Article Pagesn/an/aNon/aNo3 DaysImpressions, Clicks300x250 JPG or PSDYes (300x250 only)50k40kNon/an/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/an/aYes300x250 JPG or PSD3 daysIncluded is the advertiser's 300x250 (which is clickable). The rest of the unit will contain an article and promote site-content that the advertiser is sponsoring.
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Editorial Sponsorship - Static Promo300x600 + ParamountUSAT, Local, SDP, ReviewedHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesYes (Paramount)n/aNon/aImpressions, ClicksLogo - EPS, PNG; 1x1 tracking pixels (optional)NoLandscape: 200k; Portrait: 100kn/aNon/an/an/an/an/an/aNon/an/an/an/an/an/an/an/an/an/an/aYesLogo - EPS, PNG; 1x1 tracking pixels (optional). Remaining elements will come from the published article page. 2 daysSite-served promotional unit, drives users to sponsored content. Unit contains advertiser's logo plus article page content: headline, image, copy, plus call-to-action button.
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Editorial Sponsorship - Video Syndication300x600 + ParamountUSAT, Local, SDP, ReviewedHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesHomepage, Fronts, Article PagesYes (Paramount)n/aNon/aImpressions, Clicks | VIDEO (Start, 25%, 50%, 75%, 100% Complete)Logo - EPS, PNG; 1x1 tracking pixels (optional)NoLandscape: 200k; Portrait: 100kn/aNon/an/an/an/an/an/aYesAuto Play -
:30 max
n/aAuto PlayUser-initiated4MB compressed - video submitted may be up to 200MB, but will be compressed16:91920x108030 FPS10 MbpsUncompressed44.1 kHzYesLogo - EPS, PNG; 1x1 tracking pixels (optional). Video provided by editorial/GETC. Remaining elements will come from the published article/video page. 2 daysSite-served syndication unit, promotes video views and drives users to sponsored content. Unit contains advertiser's logo plus branded teaser video (:15-:30) plus page content: headline, copy, and call-to-action button. Video files will be compressed to Chrome Heavy Ads Intervention standards, display quality may need to be adjusted based on video motion, length, or resolution.
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GOLFWEEK SPONSORSHIPS
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Email/E-Newsletter Ads300x250 and 600x250 OR 600x250Golfweekn/an/aNewslettern/aNo n/aNo3 DaysJPG, GIF, PNGYes300x250 - 60k | 600x200/600x250 - 80k60kNon/an/a:15n/a3n/aNon/an/an/an/an/an/an/an/an/an/an/aNon/an/aRuns on O&O Newsletters- Get Primed, Get Social, Get Equipped, Golf Lifehttps://us2.campaign-archive.com/?u=e8c5029f9dfb9d400e405c5c8&id=e8673deacb
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Dedicated Email/Blast 600x1000 Max Golfweekn/an/aNewslettern/aYesn/aNo3 DaysJPG, GIF, PNG, Fully-pathed HTMLNo175k200kNon/an/a:15n/a3n/aNon/an/an/an/an/an/an/an/an/an/an/aNon/an/aFull-pathed HTML or static creativehttp://mailchi.mp/golfweek/the-season-fore-giving-packages-from-91
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Digital Edition/Email Billboard - Top Marquee600x100 or 550x120Golfweekn/an/aNewslettern/aYesn/aNo3 DaysJPG, GIF, PNGYes80k80kNon/an/a:15n/a3n/aNon/an/an/an/an/an/an/an/an/an/an/aNon/an/aGolfweek Digital Edition - Email Deploy
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Digital Edition/Email Billboard - Standard600x250Golfweekn/an/aNewslettern/aYesn/aNo3 DaysJPG, GIF, PNGYes125k125kNon/an/a:15n/a3n/aNon/an/an/an/an/an/an/an/an/an/an/aNon/an/aGolfweek Digital Edition - Email Deployhttp://mailchi.mp/golfweek/wyfp5axl4a-957621
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