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#REF!
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Annielytics.com
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@AnnieCushing
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Check out my comprehensive campaign tagging guide/video
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If you want to use this Google Doc for yourself, log in to Google, then choose File > Make a copy ... Please don't request access to it.
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Instructions and Tips for Each Column
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Paste your URLs in this column.This should be your largest "bucket" so to speak. So instead of using a medium called twitter, use social. Instead of using a medium called mashable+banner+tower, use banners. Instead of using a medium called monthly+email, use email. Good mediums are social (or social+media), banner, affiliate, feed, etc. If you don't use social for all social tagging, these visits won't show up in GA's glorious Social Channels report!This should be wherever the link lives. So if you tweeted a link, the source should be twitter.com. If you have a banner on Mashable, the source should be mashable.com. If you're tagging a link in an email (as you should ALL links that point back to your site in emails), it should be something like your site's domain or internal, not email. That's the medium.

VERY IMPORTANT: If you're tagging links for Google+ you must set the source to plus.google.com or plus.url.google.com for it to route to your social reports correctly.		This should be intuitive and should be as specific as the data you want to collect. Use a plus sign (+) to separate words. This will insert spaces in Google Analytics reports, which are easier to read than hyphenated campaign names.With PPC advertising, this is used to differentiate ads. However, with campaign tagging, you can use this slot for more details. For ex, if you run banner ads, you could use this parameter to note banner sizes, e.g., 728x90 or leaderboard. Or if you want to differentiate between the location of links in an email, you could assign values like body+copy, footer, image, etc. to your links.With PPC tagging this parameter is used to identify paid keywords. As with Campaign Content, you can use this slot for non-PPC marketing campaigns for additional info.To use this URL, first select the cell(s) and press Ctrl/Command-C to copy it, then right-click and choose Paste Special > Paste values only in the column to the right. Screenshot: http://screencast.com/t/8tVPxeRQ

VERY IMPORTANT: Don't select cells in this column that don't have tagged URLs in them. This will delete the formula, which auto-generates the tagged URLs. But if you lose the formula, just hover over the bottom-right corner of a cell that still has the formula and click-and-drag the fill handle up or down to sweep over all cells that are missing the formula. And if you fat finger the entire column, enter this formula in column G2:

=LOWER(IF(C2<>"",CONCATENATE("?",IF(C2<>"","utm_source="&C2,""), IF(D2<>"","&utm_medium="&D2,""), IF(E2<>"","&utm_campaign="&E2), IF(F2<>"", "&utm_content="&F2,"")),""))		Paste URLs from Column G here. Paste as values only to convert cell contents from a formula to text. To paste as values, press Ctrl/Command-C to copy it, then right-click and choose Paste Special > Paste values only in the column to the right. Screenshot: http://screencast.com/t/8tVPxeRQ
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URLCampaign MediumCampaign SourceCampaign NameCampaign ContentCampaign TermDestination URLRaw URL
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http://www.annielytics.com/hundreds-of-tools-for-marketers/socialtwitter.comSample+campaignhttp://www.annielytics.com/hundreds-of-tools-for-marketers/?utm_medium=social&utm_source=twitter.com&utm_campaign=Sample+campaignhttp://www.annielytics.com/hundreds-of-tools-for-marketers/?utm_medium=social&utm_source=twitter.com&utm_campaign=sample+campaign
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http://www.annielytics.com/hundreds-of-tools-for-marketers/?id=43102emailmailchimpmy+campaign+namehttp://www.annielytics.com/hundreds-of-tools-for-marketers/?id=43102&utm_medium=email&utm_source=mailchimp&utm_campaign=my+campaign+namehttp://www.annielytics.com/hundreds-of-tools-for-marketers/?id=43102&utm_medium=email&utm_source=mailchimp&utm_campaign=my+campaign+name
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http://www.annielytics.com/hundreds-of-tools-for-marketers/emailconstant+contactmy+campaign+namehttp://www.annielytics.com/hundreds-of-tools-for-marketers/?utm_medium=email&utm_source=constant+contact&utm_campaign=my+campaign+namehttp://www.annielytics.com/hundreds-of-tools-for-marketers/?utm_medium=email&utm_source=constant+contact&utm_campaign=my+campaign+name
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