Comparative Analysis (audit)
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAA
1
RetailerWish ListSave for laterFavoritesNotesObservations
2
top 10Amazonyyymultiple "lists"
hearts for exlusive items and interesting finds
Alexa shopping list
Add to Dart
Save for later (in cart)
Save for later items have add to list option in cart
Amazon has the most options of any retailer for organizing what you find as you shop
The downside is you have a lot of places to remember where you saved items
Was it a heart? in my list? which one? did i save it for later? And as you look at all of this you're presented with a lot of recommnedations and other lists of what you've recently viewed or similar items.
3
WalmartyynThemed lists with how-to create and share them page
Focused on sharing with others
Registry and list are equal in hierarchy on the product page
Save for later inside the Cart
Lists and registries grouped together and in the top nav
4
Home DepotyynNeed an account or be signed in to add things to lists
Can add to list from product page and cart if the items are in Saved for Later
Have to name the list, so have to have an idea about how you'll categorize items.
Might be easier to categorize after you've collected items
5
Best BuynynSaved items in top nav next to Cart
On product page save for later is next to add to registy in hierarchy
To save items to saved list have to have an account/be signed in
To save for later from cart also need an account/be signed in
Saved items lists and save for later from cart are not the same thing. that's confusing because would expect them to be because of word choice
Saved items do not appear in cart like save for later items
6
CostcoynnAdd to wish list from product page if have an account and signed in
Wish lists under account dropdown in top nav
In empty shopping bag no quick way to get to wish lists
Can add to Wish List from cart
Some items on product page have add to registry and add to wish list, some items only have add to wish list or just add to registry or neither options
Unlear logic about why some items can be added to wish list and some to registry only or neither from product page

$49.99 Kettle Add to Wish List, Add to Registry

$1299.99 Cahse Lounge Set Add to Registry

$42.99 Diapers, Add to Wish List

$42.99 towel set, (none) not a member only item
7
NordstromyynWish List in in Account dropdown if signed in
Product page consistently have add to Wish List option
If not signed in, will be taken to Sign in or create account page
If add from WL to bag, no option to Save for later
Product page to bag then have Save for later options
If in save for later list in cart, no option to add to Wish List
From bag can save for later if not signed or even signed in but can't add to Wish List
Sign in to see what's in your shopping bag and saved for later across devices. (Oh my god they could be different)
Not obvious why can't move items while in cart easily from Wish List to Save for Later
Abrut redirect to sign in when attempt to add to Wish List breaks flow of shopping
8
GapnyyWhen not signed in, in Cart can save for later
"Sign in to see items you saved earlier"
Favorites as heart icon next to bag
Can favorite from search results and category results pages, but not product page or in bag!
"Don't see you favorites. Check your devices to see if you saved Favorites without signing in. If so, sign in on that device and hit refresh to acess all of your saved Favorites." No way, don't put all these steps on the user, get smarter about it
Not being able to favorite form product page is bad
9
KohlsynnOn product page add to list, add to registry but have to be signed in (though functionality is not hidden from you when not signed in)
On shopping bag can add to list and registry
List can have set reminders and set budget
Has additional functionality in lists, including shareability
10
TargetyyyRegistries and lists in top nav but when you create one it's not there, only new or info about registries and lists
Lists are shareable
Can save favorites in search and category results in corner of product and from product page
Hearts on product on product page have # others also liked
Have to be signed in to favorite
Heart list "heart your favorites to unlock picks just for you love 3 items to get started" -- two tabs, your hearts # and recommendations inspired by your hearts
Product page has Add to registry/list button
Need to sign in to add to registy/list
From cart, can save for later but can't add to list
When signed in my account, see favorites, registries an dlists and saved for later
To create new shopping list
Can't add to a list from saved for later items
Have to set up your shopping lists and registries ahead of being able to add to them
Most involved registry and list creation process
Most consistent favorites experience
11
Asosnysame as save for laterSaved items in top nav "sign in to sync your saved items access all your devices"
Product results and search results have hearts to favorite and can save even if not signed in
From cart can save fro later goes into saved items list
Saved items are saved 60 days, there's a countdown when saved in list
The signed in and not signed in experience are the same
12
Farfetchynsame as wish listWish list in top nav
Can star items for wish list
Can add to wish list from product page
Can add to wish list if not signed in
Can move to wish list from shopping bag
Wish list is always under the cart
The signed in and not signed in experience are the same
So far the most streamlined and easy back and forth interchangeable experience move to cart and easy move to wishlist back and forth
13
Sephoransame as save for lateryesYour Beauty Bag is waiting for you!
Sign in and discover a new way to collect your favorite beauty products and organize all your online and in-store purchases.
Loves list in top nav
Loves are part of Beauty Bag
Add to Beauty Bag have to sign in
Hearts on product lists, search results and category pages
Add to Loves on product page, heart # of other people who loved it too
Can move to loves from basket
Loves are in a rec tray below what's in basket
Sign in to add to beauty bag is modal and not as intrusive as page redirect to sign in
14
ReiyynAdd to wish list from product page
Have to be signed in to add to wish list (drop down fields from top nav bar)
Add to wish list equal hierarchy with find in store under add to cart
Save for later in cart, but have to be signed in
No add to wish list from cart
Have to sign in to save for later adn full page redirect to sign in.
The position of the save for later and lack of sticky nav means the sigin in experience is a full page redirect and not a more subtle drop down from top nav
15
Applensaved bagyHeart next to add to bag to favorite (need to sign in)
Can't heart in bag
"save bag" in Bag
Saved bags in drop down from cart
Favorites in drop down from cart when signed in
Favorite list - have to go to product page to add to bag or to remove from favorites list
Saved bag instead of saved items
Not easy to add to bag from favorites
16
Net-a-Porterynsame as wish listProduct page, save to wish list but have to be signed in
Have to sign in to add to favorites (full page redirect to sign in/create account)
Favorites stars go into the wish list
Can move from shopping bag to wish list and vise versa (when signed in)
No wish list items when bag is empty
17
Barneyssame as favoritesnyFavorites, hearts in top nav
Have to be signed in to add to favorites
Can favorite items on product pages and search results
Login required to favorite items and full page sign in redirect
Can favorite from product page
Can favorite from My Bag
When signed in, can add to favorites from Bag, just heart filled in or not
Also My Favorites under My account as well
Not easy to add to bag from favorites have to go to product page
18
Madewellyuse "save" in icon but mean wishlistnWish list in top nav
Can't add to wish list from Shopping Bag
Have to log in to add to Wishlist
Can save to wishlist once signed in (another icon to add appears in shopping bag)
Easy to add to bag from wishlist
Wishlist is equal hierarchy in top nav as Shopping bag
19
marcjacobs.com
nnyHave to sign in to favorite
Can favorite on product page
Favorites in My account section
Can't add to favorites from Shopping Bag
Single favorites mode of saving items for later
20
LululemonnnyFavorites in My Account (need to be signed in)
To heart below add to cart on product page but have to sign in (on hover callout, gentle sign in that doesn't break flow of shopping
Heart on product page (when logged in)
Can heart in Bag to favorite (signed in)
But from Bag to sign in full page redirect to sign in
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
 
 
 
Sheet1