Who is your primary competitors?

	B	C	D	E
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2	Who is your primary competitors?
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4	No.	Question	Source of information	Your answer
5	1	Who is your primary competitors? Whaere are they locate?	Ask you customer"when you are thinking to buy a product (your product), which customer they are comparing with?
6	2	What distinctive competencies have they develop?	Competitors business/product comparison and analysis
7	3	How do their cost structure compare to you? Their financial resources	DBD website (financial statement analysis)
8	4	How do they market their product and service?	News and media research
9	5	What do customer say about them? How do customer describe their products or services, their way of doing business, and the traditional service they might supply	Ask customer about their ideas toward 'competitors' product, service and how they deliver value to them' and try mysterious shopping to see how your competitors are performing
10	6	What are their key strategies	News and media research
11	7	What are their strengths? How can your company counteract them?	Financial analysis, competitors analysis, and customer feedback
12	8	What are their weakness? How can your company capitalize them?	Financial analysis, competitors analysis, and customer feedback
13	9	Are new customer entering the business?	Saleman feedback, DBD website, Customer reaction (sales reeport)
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16	Other sources of information
17	1	Read industry trade publications
18	2	Ask questions of customer and supplier
19	3	Regularly debrief employees, especially sales representative and purchasing agents
20	4	Atten trade show and collect competitors sales literature
21	5	Monitor social media for insights into your direct competitors
22	6	Watch for employment ads and job posting from competitors
23	7	Conduct patent search for patent that competitors have filed
24	8	Environment protection agency report (production information)
25	9	Learn about kind and amount of equipment and raw material that a competitor are importing.
26	10	Buy competitors' product and assess their quality and feature
27	11	Obtain credit reports on each of your major competitor to evaluate their financial condition
28	12	56-1/Annual report
29	13	Check out the resources of your local library and media
30	14	Visit competitors' website periodcally to see what's news is contain there
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