Headline Formulas to Increase Your Clicks and Conversions

	A	B	C
1	Headline Type	Formula	Example

2	13 Ways to Benefit	13 sure fire roads, paths, ways to [benefit you offer].	13 sure fire ways to stay energized in the morning.
3	Acquire a Benefit Quickly with New Method	Acquire a [benefit] in a surprisingly short period of time with new method.	Acquire a high ticket client in a 2 weeks with the STEPPS method.
4	Announcing the New Product that Benefit	Announcing the new [describe the latest version of your product or service] that [describe a benefit of your product or service].	Announcing the new pocket sized battery pack that also powers your laptop.
5	Are You Embarassed by Problem	Are you embarrassed by [problem you can solve for your prospects]?	Are you embarrassed by small user base?
6	Are You Prepared to Benefit From Service?	Are you prepared to [verb describing benefit] from [situation you can help prospect take advantage of]?	Are you prepared to profit from an increased sales pipeline?
7	Build Pride	Build a [result your prospects want] you can be proud of.	Build a remote tech team you can be proud of.
8	Do XYZ like a XYZ pro	[Desirable prospect verb and result] like a [professional version of that verb]	Practice music like a symphonic orchestra first chair.
9	Do You Recognize this?	Do you recognize the [number] of [prospect pain point].	Do you recognize the 7 early warning signs of high blood pressure?
10	Don't let Problem Cause Problem	Don’t let [problem causing condition you solve for your prospects] cause the problem.	Don’t let a lack of funding cause the problem.
11	Five familiar. Which one are you?	Five familiar [problems your prospects have] - Which do you you want to overcome?	Five familiar skin troubles - Which do you want to overcome?
12	FOMO Hate	If you don't [action you want prospects to take] now, you'll have yourself later.	If you’re out of the ICO market now, you’ll hate yourself later.
13	Get Rid of	Get rid of your [relatable prospect problem] once and for all.	Get rid of your money problems once and for all.
14	Give Me This for That	Give me [short period of time] - and I'll give you the secret to [result your prospects want].	Give me 5 days - and I’ll give you the secret to learning any subject.
15	Here is a Method Helping Client Get Result	Here is a method that is helping [describe your customer group] to [describe the benefits they are receiving].	Here is a method that is helping startup business founders find technical cofounders.
16	Here's a Quick Way to Solve Problem	Here’s a quick way to solve [describe problem for your prospects].	Here’s a quick way to solve innactive daily users.
17	How Benefit Came to Testimonial	How [desirable benefit] came to [customer name].	How nonstop startup applications came to Y Combinator.
18	How Product Helps Achieve	How [product] helps achieve [product’s desired beneficial result].	How Pipedrive helps increase sales.
19	How to Acheive Result	How to achieve [desired achievement you can help your prospect attain].	How to achieve productive teamwork at your tech startup.
20	How to Benefit Convenient Way	How to obtain [benefit] in [surprisingly appealing or affordable way].	How to obtain app downloads in the US for less than a dollar each.
21	How to Benefit this Year	How [prospects] can achieve [desirable benefit] this year.	How SaaS founders can achieve exponential user growth this year.
22	How to Consuming Activity in Short Time	How to [describe typically time consuming activity] in [describe surprisingly short amount of time you can help your prospect do the activity in].	How to build a Facebook chatbot in 1 hour or less.
23	How to Defeat Enemy	How to defeat a [feared enemy of your prospects].	How to defeat a cheaper competitor to your SaaS company.
24	How to Eliminate Problem	How to reduce or eliminate [describe a pressing problem your prospect have].	How to reduce sales calls with unqualified prospects.
25	How to Get Rid of Problem	How to get rid of [problem you can solve].	How to get rid of fake Twitter followers.
26	How to Have Result Even if Reservation	How to have a [describe what you can deliver], even [describe condition in which your prospect believes what you offer is difficult or impossible to obtain].	How to have a shorter sales cycle, even when working with corporates.
27	How to Make a Change	Learn how to make a [change you can help your prospects make].	Learn how to grow a large Instagram following..
28	How to Receive a Benefit	How to receive a [benefit that most people thought they couldn’t receive under their present circumstances].	How to receive a high ticket client even if you're an early stage startup.
29	How to Solve Problem without Having to Annoying Task	How to solve a [prospect's problem] without having to do [some objectionable thing most people associate with solving the problem].	How to solve an empty sales pipeline without having to ask for referrals.
30	How to Stop Problem and Start Benefit	How to stop [undesirable activity] and start [desirable activity which prospect is able to enjoy because of the benefit you offer]	How to stop spinning your wheels time and start being productive as a startup founder.
31	How to win XYZ	How to win [desirable result your prospects want].	How to win friends and influence people
32	How We Get Results for Relatable Reason	How [product name] produces a [desirable result] for reasons that every [target customer] will understand.	How Spotify creates instant productivity for reasons that every hiring manager will understand.
33	If You Are Prospect, You Can Solution	If you are [describe the prospect you are looking for], you can [make an offer to those prospects].	If you are a startup CEO, you can get automatic weekly reports of your team's time management.
34	It Provides Benefit While it Provides Other Benefit	It provides [one benefit] while it provides [surprising but related other benefit].	BAMF provides tons of tactical startup advice while providing entertaining Facebook content.
35	It's a Shame For You Not to Achieve Goal When Other Prospects Do it Easily	It’s a shame for you not to achieve [a goal you can help prospects achieve] when [describe people like your prospects] do it so easily.	It’s a shame for you not to achieve 100k website visitors when online magazines do it so easily.
36	Keys to Benefit for Prospect	Keys to [benefit you offer prospects] for [describe your prospects].	Keys to a thriving social following for bootstrapped startups.
37	Listicle to Beat Relatable Priblem	[Number of ways] to beat [relatable prospect pain point].	10 ways to beat the high cost of living
38	Little Known Ways	Little known ways to [benefit you provide]	Little known ways to increase Facebook followers.
39	Most X or Your Money Back	The most [adjective to describe customer pain point] you've ever tried/worn/tested, or your money back.	The most effective way to generate leads you’ve ever tried, or your money back.
40	New Product Gets You Benefit	New [product or service] gets you [benefit your prospect values].	New wireless charger gets you a full charge in 45 minutes.
41	Now You Can Have Result in Favorable Circumstance	Now you can have [appealing description of what you offer] in [the most appealing circumstances imaginable].	Now you can have unlimited leads on autopilot.
42	Own a Expensive for Only Cheap	Own a [something normally expensive] for only [a surprisingly low price].	Own an apartment in San Francisco for only $2,000 per month.
43	Pro-Innovation Bias	New concept in [prospect hot topic].	New concept in weight control
44	Product Provides Benefit	[Your product] provides [benefits your product offers].	Pipedrive provides transparency in your sales process.
45	Quick Relief for Problem	Quick relief for [problem your prospect is experiencing].	Quick relief for tech startups with very few users.
46	Relateable Mistake	Do you make these mistakes when you [result your prospects want].	Do you make these mistakes when you generate B2B leads?
47	Result with Feature	[Task your product accomplishes quickly and easily] with [benefit statement that includes description of your product].	Get daily news with our Facebook Messenger chatbot.
48	See How Easily You Can	See how easily you can learn to [desirable result for your prospects.]	See how easily you can learn to dance this way.
49	Should You Do Relatable Activity?	Should you do [something the prospect has probably been thinking about doing]?	Should you run Facebook Ads?
50	The Analysis	We Analyzed [Number] [Measurable] And This Is What We Learned	We Analyzed 100 Million Articles [And This is What We Learned]
51	The Audience	[Audience]! Are You [Undesirable/Desirable Outcome]?	Bloggers! Are You Leaving Traffic on the Table?
52	The Branded	[Headline Formula] [Unique Branding]	123 Ways to Get More Website Traffic: A Sumo-Sized Guide
53	The Celebrity	How to [Achieve Desired Outcome] Like [Celebrity]	How to Sing Like Adele
54	The Command	[Strong Command	Stop Selling Out
55	The Comparison	Are You More Like [X] or [X]?	Are You More Like a Tiger or a Lion?
56	The Expert Roundup	[Number] [Expert] Share [What]	14 Nutritionists Share Their Favourite Plant-Based Recipes
57	The Explainer	Why [Thing] [Outcome]	Why Spirulina Makes You Smarter
58	The Fearmonger	Warning! Are You [Something Undesirable]?	Warning! Are You Eating This Food That Could Kill You?
59	The Fortune Teller	[A Claim as if You Know the Future]	You Won’t Be Able to Lose Weight in 2016.
60	The Hacks	[Number] Hacks to [Achieve Desired Outcome]	25 Hacks to Save More Money
61	The Hot Button	[Controversial Claim or Story]	People Called This Mom An "Exhibitionist" After She Took A Breastfeeding Pic With Santa
62	The How to	How to [Achieve a Desired Outcome]	How to Run Faster
63	The How to Without	How to [Desired Outcome] Without [Unpleasant Action]	How to Increase The Traffic to Your Website [Without a Marketing Budget
64	The How/Result	How [A Seemingly Inconsequential Action] Can [Undesirable Result	How Your Morning Coffee Can Lead to Heart Disease
65	The Ignorance Avoidance	What You Should Know About [Topic]	What You Should Know About Your Roth IRA
66	The Imagination	Imagine [Desired Outcome]	Imagine Becoming a Millionaire
67	The Keyword	[Keyword]: [Supporting Keywords]	Healthy Eating 101: How To Eat Healthy on a Budget
68	The Lazy Man's	The lazy man's way to [result your prospects want].	The lazy man’s way to a bigger personal brand.
69	The Lessons Learned	[Number] Lessons I Learned When/From [Experience]	7 Lessons from General Assembly
70	The Little Known Methods	[Number] Little-Known Ways to [Desired Outcome]	15 Little-Known Ways to Actually Reach Your Goals This Year
71	The Mistakes	[Number] Mistakes Most People Make When/With [Common Action]	11 Mistakes Most People Make When Washing Their Hair
72	The News	Breaking: [Story	Breaking: Whooping Cough Outbreak in Your City
73	The Objection Preemptive	No/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]	No, You Don’t Have to Count Calories to Lose Weight
74	The Outrageous	[Outrageous/Controversial Claim]	Why Canadians Are Actually Evil
75	The Pattern Interruption	[Claim That Goes Against What Most People Think is True	How Fruit Will Make You Fat
76	The Promise	[Promise of What Your Business/Content Will Do]	We Can Help You Boost Your Traffic By 20%
77	The Proven Methods	[Number] Proven [Actions/Ways] to [Achieve Desired Result]	18 Proven Techniques to Build More Muscle in Less Time
78	The Question	[Provocative Question]	Are You Still Eating Dairy?
79	The Quiz	Quiz: [Which/What/How] [Quiz Topic]?	Quiz: Which Harry Potter Character Are You?
80	The Rally Cry	[A Call to Arms]	Let’s Stop Eating This Poisonous Food!
81	The Reasons	[Number/”Here’s Why] [Outcome]	16 Reasons You’re Fighting With Your Spouse
82	The Reminder	Reminder: [Claim or Truth]	Reminder: Your Weight is Not a Reflection of Your Health
83	The Results	How We [Desired Result] in [Timeframe]	How We Boosted Our Traffic by 20% in 6 Weeks
84	The Secret of	The secret of making [desirable result].	The secret of making women like you more.
85	The Secrets	[Number] Secrets to [Achieve Desired Outcome]	7 Secrets to Becoming a Digital Nomad
86	The See What Happened	[Person] Did [Unusual Action] [Timeframe]. Here’s What Happened	I Did Yoga Every Day for 6 Months. Here’s What Happened
87	The Sidenote	[Headline] [[Sidenote to Tease One of the Points]	7 Lessons We Learned from General Assembly [#2 is Our Favorite]
88	The Silver Platter	[Number or How to] Simple/Easy Ways to [ Desired Outcome]	14 Easy Ways to Save $100 This Month
89	The Snackable	[4 Words or Fewer Summarizing Topic]	You Aren't That Special
90	The Social Proof	[Social Proof] [Desired Outcome	The Tool Over 283,000 Websites Use to Grow Their Traffic
91	The Solutions	Why [Problem] [And What to Do About It]	Why You’re Not Getting Traffic to Your Website [And What to Do About It]
92	The Steps to Result	[Number] Steps to [Achieve Desired Outcome]	Inside The Porn Industry's Reckoning Over Sexual Assault
93	The Teaser	These/Find Out Which [Thing] Could/Will [Desired Outcome]	These 6 Foods Could Help You Lose 15 Pounds
94	The Testimonial	[A Quote From/Summary of a Testimonial]	How SumoMe Changed My Business
95	The Trivia	Can You [Find/Spot/Answer/etc]	Can You Find The Problem With This Photo?
96	The Tutorial	A [Power Word] Tutorial to [Achieve Desired Outcome	A Comprehensive Tutorial to Make a Budget
97	The Ultimate Guide	The Ultimate Guide to [Achieve a Desired Outcome]	The Ultimate Guide to Eating Healthy on a Budget
98	The Ultimate List	[Large Number] of Ways to [Achieve an Outcome]	28 Ideas for Content Upgrades To Grow Your Email List
99	The Urgency	[Action] NOW!	Fix Your Conversion Rate NOW
100	The Wrong Way and Right Way to Relatable Situation	The wrong way and the right way to do [something directly related to your business].	The wrong way and the right way to do cold calls.