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Facebook application -- Monthly Active User Daily Active User
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DeveloperFacebookFacebookRIMMicrosoftFacebookMatchboxMicrosoftPalmMatchboxDanger(unknown)Developer
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NameDateAndroidiPhoneBlackberryWP7-MSFTWP7-FBZune HDKinPalmWindows phone 6.5SidekickNokiaNameAndroidiPhoneBlackberryWP7 builtin by MS)WP7 (by Facebook)Zune HDKinPalmWindows 6.5SidekickNokiaDau/Mau ratio for WP7
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5
111/16/1015,794,00051,931,25624,544,90364,67643,55943,4344,600766,2001,151,739252,661N/A
6
212/16/1018,755,85254,768,72325,934,853197,419146,70244,4604,150757,1241,122,390218,7934,572,89312/16/1012,324,11029,229,12117,606,938154,77258,8865,8662,730591,561161,75178,102934,906Recent Daily78.40%
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312/31/1021,532,00058,678,00027,294,000281,819222,19457,1273,938757,6931,096,830199,4604,805,25012/31/1014,367,00031,366,98018,486,901226,71891,8609,6101,749582,707168,34368,224994,663Recent Daily80.45%
8
401/11/1122,974,36460,926,17128,050,368314,097257,68561,3893,650752,7561,101,417195,9264,971,82401/11/1115,252,78132,392,97319,041,650256,565104,5438,4661,471580,589169,43364,3101,009,873Recent
Daily
81.68%
9
501/19/1124,019,70462,259,34928,721,270347,156287,33262,4702,684748,1511,090,593174,9905,044,95201/19/1115,923,38133,313,88819,488,782286,452112,4018,3011,302579,844167,48560,8601,024,901Recent
Daily
82.51%
10
601/24/1124,607,13262,882,75328,950,000363,995302,85661,8072,336743,3961,086,942169,0075,095,32901/24/1116,306,86833,472,07319,650,100297,653120,7157,5501,218577,083167,76659,6331,028,824Temp data RIM estimated81.77%
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701/31/1125,300,77563,021,03329,236,975383,518320,80757,4912,034735,6041,063,574161,0015,080,246RiM interpolated from 1/3001/31/1116,925,39433,758,68919,854,859312,931128,3647,3321,084573,930168,78456,9521,028,547RiM interpolated from 1/3081.59%
12
802/07/1126,148,91763,456,91429,554,640404,631339,45855,4081,911731,3591,049,557154,6955,086,588RIM interpolated from 2/8/1102/07/1117,451,64034,728,98120,194,000330,700136,8987,372823571,020169,29955,6501,061,584RiM interpolated from 2/881.73%
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902/09/1126,359,23763,645,64629,607,983409,454344,09855,1151,880730,2091,042,647153,1195,083,788iphone interpolated from 2/8/201102/09/1117,576,78634,800,00020,256,619336,237134,0577,366775570,602166,39254,3051,062,558iphone interpolated from 2/8/201182.12%
14
1002/12/1126,706,16463,990,93329,731,193419,378351,87154,3701,693727,9491,037,512149,4725,094,06302/12/1117,740,26734,914,51220,343,619344,359137,3427,126728566,384169,74652,2731,067,785BB and KIN estimated82.11%
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1102/13/1126,894,66564,226,83629,811,398426,152356,13954,2621,667727,6921,038,701148,8345,107,68002/13/1117,925,78735,076,11220,372,619350,639142,7236,818717565,931169,37552,5251,078,058BB and KIN estimated82.28%
16
1202/14/1127,108,66564,540,25229,913,658432,361361,14554,3311,646727,6511,041,289148,1285,125,75702/14/1118,017,48235,236,29020,401,619353,639145,9127,051708564,229168,23952,1021,068,400BB and KIN estimated81.79%
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1302/18/1127,616,90964,870,86030,111,004444,849371,91753,5931,538725,4431,035,081144,0495,142,12202/18/1118,351,98635,528,44820,515,002367,674145,5997,094661560,865167,32250,1911,081,10282.65%
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1402/23/1128,301,34965,455,96930,303,937460,594384,43553,0661,359722,2881,019,095138,9985,130,14002/23/1118,818,56536,199,82420,660,002381,121150,1887,544584556,068165,29648,5901,083,831BB and KIN estimated82.75%
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1502/28/1129,174,79966,598,52330,706,564476,370400,33953,6201,190721,4991,034,287136,3025,226,36702/28/1119,350,14336,448,01620,730,359390,205157,6107,246512552,210165,36847,5011,081,54981.91%
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1603/06/1129,952,32667,186,39231,089,140492,883412,20253,297n/a717,0741,026,832130,3985,258,62103/06/1119,917,86736,753,44320,988,589406,675160,7106,865n/a547,432166,22345,6661,111,611BB Estimated82.51%
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1703/13/1130,892,05168,001,93331,285,700510,372425,99053,079n/a709,9961,022,203123,5445,315,33603/13/1120,551,63837,582,58221,266,430420,362165,0616,587542,137162,40541,2291,121,57882.36%
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1803/20/1131,831,51568,841,02231,521,418526,583438,62750,700n/a701,3761,006,466116,7555,345,12603/20/1121,140,02537,657,59821,459,385431,034178,1303,283532,981154,25438,1481,080,90281.85%
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1904/02/1133,539,88270,041,20432,064,815556,337463,89847,567n/a687,183968,531103,6595,371,72704/02/1122,236,60438,567,32521,765,808460,302180,3645,612526,153149,51633,0371,105,97282.74%
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2004/10/1134,650,03371,000,24632,428,672576,151482,62847,396n/a679,824936,40095,7505,377,32204/10/1122,928,07439,136,70422,105,375478,043183,4405,923520,494149,73330,5641,108,77782.97%
25
2104/18/1135,766,06071,887,27232,665,566591,950500,25947,108n/a674,993914,71887,5065,400,76204/18/1123,555,65639,557,48222,137,083488,948189,4196,130514,759147,06628,7211,114,33382.60%
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2204/26/1136,902,86773,029,12733,372,019605,638519,22848,884n/a668,496903,72281,4675,461,19104/26/1124,225,24640,469,40822,391,987498,982197,3486,713511,314147,46126,3031,123,99482.39%
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2305/01/1137,521,83873,456,81633,612,000617,172529,30348,639n/a664,215898,35777,7405,485,258BB estimated05/01/1124,666,27140,474,43522,648,000515,171201,6825,622508,409146,88924,6921,135,307BB Estimated83.47%
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2405/03/1137,824,70873,797,45233,686,491620,415533,08548,799662,294900,67576,0365,504,26805/03/11247614554125907922718735516826201832652150674814360124147112521583.30%
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255/6/201138,158,71673,853,28333,904,693628,784537,79647,692659,667898,00973,8495,516,188IPhone data odd05/06/1124,995,83540,930,27422,841,430526,593202,8565,701503,689143,09923,4031,130,92383.75%
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265/9/201138,676,62874,344,35134,157,257634,937545,50247,089657,518899,37772,2035,551,58405/09/1125,302,97441,233,41922,946,430527,435211,7505,592500,188144,28122,7021,131,13583.07%
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275/12/201139,037,41274,526,43034,298,955640,200549,94746,431655,415894,06970,2865,565,78105/12/1125,559,54841,694,91323,066,964535,941208,4615,582497,422144,61021,6191,149,12583.71%
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285/20/201140,167,46675,443,69334,705,679657,034564,34445,382671,442894,84765,7455,657,634Palm new version released
05/20/1126,146,85042,126,69923,237,872547,366214,4025,719515,117143,12018,6631,162,07983.31%
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295/31/201141,798,62476,635,59635,323,462682,098589,83644,290672,950893,31857,1425,757,56505/31/1127,036,17242,796,33323,539,185561,550227,9255,711509,100140,44513,8141,157,12082.33%
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306/9/201143,203,51677,691,27935,769,090705,919611,80043,737665,936891,12647,0755,850,69406/09/1128,022,16743,837,37623,785,470586,483235,1375,362503,886141,37713,2001,175,49083.08%
35
316/27/201146,607,15480,610,22036,630,376754,282656,61143,076648,720884,45021,7066,131,53806/27/112983655844553829242593096157302537025087478528137977n/A119975881.63%
36
326/30/201147,003,70780,835,18436,990,781759,774659,91242,814645,854877,37315,7206,157,90206/30/113014206345193496243358076259832525295378477245136792n/A121562382.39%
37
337/9/201148,396,20782,020,22637,399,815776,342678,46141,859638,936869,326n/a6,276,44407/09/113089229545826601244842676373772640405268467516135195n/A121910582.10%
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347/24/201152,373,52584,920,17538,376,107810,369712,76441,309626,621856,7726,515,00307/24/113340440846725786250165766618482789565023450687135553125767881.67%
39
358/1/201154,476,66486,216,29139,593,603829,009729,69940,789615,566851,9598936,586,43608/01/113433122646711804253092866674072806644743439979131734129123771580.51%
40
368/11/201156,612,54987,304,20740,385,604849,701743,65440,1876083968495981551667738208/11/113571100047973647259418456898132822415016439278132006126126006881.18%
41
378/21/201158,811,19988,359,89541,815,839872,252763,36039,0906086338503382181680310208/21/113684812448280440264591737059362912574661437517130305133126660380.93%
42
388/29/201160,739,45689,207,72242,354,080887,613777,79037,8767253028465052270687977708/29/113825046149958521269991037131253015994524513052130446134126356580.34%
43
399/9/201162,640,18089,983,13643,521,659906,478790,27536,6807773818336132185693489409/09/113949359249742111276325457420882996754479528996125267132125574581.86%
44
409/19/201164,921,78390,715,59444,393,443927,332806,74334,5778010108135253987684769409/19/114231511850653013281265827522163201794006504100123996333124301581.12%
45
419/30/201166,801,90890,847,93844,914,689949,962818,72832,9157968357897425467672339109/30/114438869650921176283277327816803227814032517103120635279121717382.29%
46
4210/14/201169,800,00091,600,00045,000,000970,000840,00030,0008100007600001006600000FB changes to rounding10/14/1147200000517000002840000081000033000040005200001200007120000083.51%
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4310/21/201171,300,00092,700,00045,300,000980,000860,00030,000810000760000100660000010/21/1148200000523000002860000082000032000040005200001200005120000083.67%
48
4411/11/201176,500,00095,500,00046,300,0001,000,000860,00030,000800000740000100620000011/11/11519000005430000029100000860000330000520000110000120000086.00%
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4511/25/201179,700,00096,600,00046,900,0001,100,000900,00030,000770000720000100670000011/25/11543000005560000029400000880000340000510000110000120000080.00%
50
4612/1/201181,700,00097,600,00047,200,0001,100,000910,00030,000770000710000100660000012/01/1155600000562000002950000090000034000030005000001100002120000081.82%
51
4712/15/201185,100,00099,000,00047,700,0001,100,000940,00030,00074000068000080650000012/15/11582000005740000029800000930000360000470000100000120000084.55%
52
4812/25/201187,800,000100,400,00048,300,0001,100,000970,00030,00074000067000060640000012/25/1159700000584000003010000095000037000030004600001000002110000086.36%
53
1/1/201292,600,000104,300,00049,600,0001,200,0001,000,00030,000760000670000606500000FB drops Android, IPhone and RIM data01/01/1261600000601000003010000097000038000030004600001000003110000080.83%
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1/20/20121,300,0001,100,000crosses 1m Dau threshold on 1/4/12100000041000076.92%
55
2/5/20121,300,0001,100,000120000045000092.31%
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2/10/20121,400,0001,200,000110000044000078.57%
57
2/26/20121,400,0001,300,0001200000540000
58
3/7/20121,500,0001,400,0001200000540000
59
1stQ12,007,88211,363,2044,770,815274,518241,704-9,5607,869,6047,200,3453,278,907233,58488,504-3,998
60
2nd Q13,463,82510,793,9804,925,966203,437196,014-4,753-41,329-91,158-87,939786,1757,905,4596,626,1712,569,999165,68172,165-234
61
3rd Q
19,798,20110,012,7547,923,908190,188158,816-9,899150,981-87,631-10,253565,48914,246,6335,727,6803,991,925155,69770,252-1,346
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4Q24,965,89513,018,1254,534,172241,972175,42516,656,1018,882,7331,715,098182,24555,373
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1Q 2011 (est)409,091545,455313,636218,182
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65
2nd Q normalized13,615,10410,915,2614,981,314205,723198,216-4,806-41,793-92,182-88,927795,0087,994,2846,700,6222,598,875167,54372,976-237
66
multiplier0.3736,797,57829,500,70513,463,011556,008535,720-12,99021,606,17418,109,7907,023,988452,818197,232-640
67
891.011235955
68
69
903Q19,798,20110,012,7547,923,908190,188158,816-9,8990150,981-87,631-10,253565,48914,246,6335,727,6803,991,925155,69770,252-1,346039,858-16,157#VALUE!1,550
70
1NORMALIZED19,798,20110,012,7547,923,908190,188158,816-9,8990150,981-87,631-10,253565,48914,246,6335,727,6803,991,925155,69770,252-1,346039,858-16,1571,550
71
72
73
multiplier0.3556,566,28928,607,86922,639,737543,394453,76040,704,666
74
75
0.96774193554Q25,798,09213,452,0624,685,311250,038181,27217,211,3049,178,8241,772,268188,32057,219-1,032
76
93
77
normalized24,965,89513,018,1254,534,172241,972175,42516,656,1018,882,7331,715,098182,24555,373-999
78
79
80
661q 2012300,000400,000230,000160,000
81
1.363636364409,091545,455313,636218,182
82
83
84
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Raw Data
Chart of Daily Growth
New Users per Day
marketshare %
Delta
share of New Users
vertical
cumulative growth chart
Sheet28
Sheet27
Chart of Delta MAU/day
NetMarketShare Scrape
iPhone- VZ v. ATT
Sheet13
attachment
BLOG NOTES TO DATA
Millenial Media scrape
comscore scrape