Content Planning Template Document
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CHANNEL PLAN
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Content TypesChannelObjectiveStructureFrequencyToneDesired ActionURL
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CORE MESSAGE
CONTENT STRATEGTY
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Message / TopicSummary / Keywords
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Target Audience
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Mission Statement
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Core Message or Question
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5-7 Secondary Messages
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BUSINESS OBJECTIVES
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Business ObjectivesBusiness Impact (Reason Why)Benchmark1st Quarter Results2nd Quarter Results3rd Quarter Results4th Quarter Results
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COMPETITIVE ANALYSIS
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CompetitorsTheir Core MessageTopics they CoverTypes of ContentFrequencyTypical calls to actionThe Gap
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MARKETING STRATEGY
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Differentiator
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