| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 19.01.2024 | |||||||||||||||||||||||||
2 | ||||||||||||||||||||||||||
3 | EFFIE INDIA 2023 RESULTS | |||||||||||||||||||||||||
4 | ||||||||||||||||||||||||||
5 | NO. | Lead Agency | Brand | Entry Title | Client | Award Level | ||||||||||||||||||||
6 | 01. Agricultural, Industrial & Building | |||||||||||||||||||||||||
7 | 1 | Enormous | Jaquar | Strengthening the lighting offering of Jaquar | Jaquar | Silver | ||||||||||||||||||||
8 | 2 | Ogilvy Group India | Dr. Fixit | Dr. Fixit Raincoat - 'Busting paint brand myths to help homeowners in Tamil Nadu' | Pidilite Industries Ltd. | Bronze | ||||||||||||||||||||
9 | 3 | Enormous | Asahi | Re-entry in the homes market | Asahi | Finalist | ||||||||||||||||||||
10 | ||||||||||||||||||||||||||
11 | 02. Automotive – Aftermarket (NON-OEM) | |||||||||||||||||||||||||
12 | 1 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Castrol MAGNATEC | Castrol MAGNATEC - IT'S YOUR CAR, NOT A TRACTOR! | Castrol India Ltd. | Bronze | ||||||||||||||||||||
13 | ||||||||||||||||||||||||||
14 | 03. Automotive – Vehicles (OEM) | |||||||||||||||||||||||||
15 | 1 | The Womb Communications | Scorpio-N | Mubarak Ho, Baap Hua Hai | Mahindra & Mahindra Ltd. | Gold | ||||||||||||||||||||
16 | 2 | McCann Worldgroup India | Hero | Fighting sexism on roads | Hero MotoCorp | Silver | ||||||||||||||||||||
17 | 3 | The Womb Communications Contributing Agency 1 : Digitas | Matter e-bike | Making Matter matter | Matter Motor Works | Bronze | ||||||||||||||||||||
18 | 4 | MullenLowe Lintas Group, India | TATA Altroz iCNG | TATA Altroz iCNG: The New Cool Kid on the Block! | TATA Motors Passenger Vehicles Limited | Finalist | ||||||||||||||||||||
19 | ||||||||||||||||||||||||||
20 | 04. Beauty & Fragrance | |||||||||||||||||||||||||
21 | 1 | Team WPP Lead Agency 2 : Ogilvy Group India | Parachute Advansed Gold | From Crowning Glory to Crowning Tamilian Women Gloriously | Marico Limited | Bronze | ||||||||||||||||||||
22 | ||||||||||||||||||||||||||
23 | 05. Beverages Non-Alcohol | |||||||||||||||||||||||||
24 | 1 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom | Coca-Cola | Hug to Unlock Magic | The Coca Cola Company | Gold | ||||||||||||||||||||
25 | 2 | Flibbr Consulting | Mountain Dew | No Fear Is Too Small | PepsiCo | Gold | ||||||||||||||||||||
26 | 3 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Good Morning Films | Cadbury Bournvita | Cadbury Bournvita Presents – The Boy Who Failed. | Mondelez India Pvt. Ltd. | Gold | ||||||||||||||||||||
27 | 4 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Gold | ||||||||||||||||||||
28 | 5 | MullenLowe Lintas Group, India | Tata Tetley | ‘RESHAPING’ THE CONVERSATION AROUND GREEN TEA - BEYOND SURFACE-LEVEL FITNESS | Tata Consumer Products Limited | Silver | ||||||||||||||||||||
29 | 6 | McCann Worldgroup India | Nescafe | Brewing India's New Beverage Habit | Nestle India Limited | Silver | ||||||||||||||||||||
30 | 7 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India | Thums Up | Thums Up - Toofani Biryani Hunt | The Coca Cola Company | Silver | ||||||||||||||||||||
31 | 8 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Taj Mahal | Taj Mahal Chai Wah Taj! se Sukoon ka Riyaaz | Hindustan Unilever Limited | Bronze | ||||||||||||||||||||
32 | 9 | McCann Worldgroup India | Complan | When Complan removed rose-tinted glasses in MFD category | Zydus Wellness Ltd. | Bronze | ||||||||||||||||||||
33 | 10 | 82.5 Communications Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Avian WE PR Agency | Bisleri India | How Bisleri500 became the beverage of choice this IPL season | Bisleri International | Finalist | ||||||||||||||||||||
34 | 11 | Leo Burnett India | Nimbooz | Squeezing Back the Summer Fun | PepsiCo | Finalist | ||||||||||||||||||||
35 | ||||||||||||||||||||||||||
36 | 06. Electronics | |||||||||||||||||||||||||
37 | 1 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Gold | ||||||||||||||||||||
38 | ||||||||||||||||||||||||||
39 | 07. Education | |||||||||||||||||||||||||
40 | 1 | The Womb Communications | upGrad Study Abroad | Jealous Indian Dads | upGrad | Finalist | ||||||||||||||||||||
41 | ||||||||||||||||||||||||||
42 | 8. Personal electronics | |||||||||||||||||||||||||
43 | NO SHORTLIST | |||||||||||||||||||||||||
44 | ||||||||||||||||||||||||||
45 | 09. Fashion | |||||||||||||||||||||||||
46 | 1 | MullenLowe Lintas Group, India Contributing Agency 1 : Adfactors PR Pvt. Ltd. | Fastrack Sunglasses | Reclaiming sunglasses from the clutches of vanity | Titan Company Limited | Silver | ||||||||||||||||||||
47 | 2 | MullenLowe Lintas Group, India Contributing Agency 1 : Dentsu Webchutney | Tanishq | How Tanishq created value for diamonds in a nation hypnotized by gold | Titan Company Limited | Bronze | ||||||||||||||||||||
48 | 3 | Leo Burnett India Contributing Agency 1 : Cupshup | Lee | Lee: Home of #TheRealDenim | ace turtle Omni Pvt. Ltd. | Finalist | ||||||||||||||||||||
49 | 4 | DDB Mudra Group Contributing Agency 1 : Madison World | Raymond | The Unlikely Baraat | RAYMOND APPAREL LIMITED | Finalist | ||||||||||||||||||||
50 | ||||||||||||||||||||||||||
51 | 10. Finance | |||||||||||||||||||||||||
52 | 1 | The Womb Communications | Piramal Finance | Have documents ever stopped anyone from defaulting? | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Silver | ||||||||||||||||||||
53 | 2 | DDB Mudra Group | RuPay | WHEN INDIA ACTIVELY CHOSE RUPAY FOR THEIR CREDIT CARDS | RuPay | Bronze | ||||||||||||||||||||
54 | 3 | McCann Worldgroup India | Mastercard | The Possibility of POS | Mastercard India | Bronze | ||||||||||||||||||||
55 | 4 | PUBLICIS WORLDWIDE INDIA | HDFC Mutual Fund | Zindagi Ke Liye SIP | HDFC ASSET MANAGEMENT COMPANY LTD. | Finalist | ||||||||||||||||||||
56 | 5 | TBWA India | Bandhan MF | BFSI takes a bite of F&B | Bandhan Mutual Fund | Finalist | ||||||||||||||||||||
57 | ||||||||||||||||||||||||||
58 | 11. Food, Snacks & Desserts | |||||||||||||||||||||||||
59 | 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Gold | ||||||||||||||||||||
60 | 2 | McCann Worldgroup India Lead Agency 2 : Performics, Publicis Groupe | ITC Aashirvaad | HELPING MULTIGRAIN ATTA FIND SMOOTH PASSAGE INTO INDIAN HOMES | ITC Aashirvaad | Silver | ||||||||||||||||||||
61 | 3 | TALENTED WEBCO Contributing Agency 1 : Mindshare India Contributing Agency 2 : Bigcity | Milk Bikis Classic | THE FLASHBACK PACK | Britannia Industries Ltd. | Bronze | ||||||||||||||||||||
62 | 4 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | HOW DID AN INTERNATIONAL BRAND BECOME A NATIONAL PHENOMENON | Mondelez India Pvt. Ltd. | Bronze | ||||||||||||||||||||
63 | 5 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | When shining a new light won over Gen Z | PERFETTI VAN MELLE INDIA PVT. LTD. | Bronze | ||||||||||||||||||||
64 | 6 | McCann Worldgroup India | Maggi | From Maggi lovers to Maggi Moms | Nestle India Limited | Bronze | ||||||||||||||||||||
65 | 7 | McCann Worldgroup India | Britannia Good Day | How the OG superstar cookie reinvented itself | Britannia Industries Ltd. | Bronze | ||||||||||||||||||||
66 | 8 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Sporjo | Cadbury Dairy Milk | Cheer for all Sports | Mondelez India Pvt. Ltd. | Finalist | ||||||||||||||||||||
67 | 9 | Leo Burnett India | Doritos | How Doritos Sizzlin’ Hot won India's spiciness by telling Indians to not have Sizzlin’ Hot | PepsiCo | Finalist | ||||||||||||||||||||
68 | 10 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Gems | Just For Fun | Mondelez India Pvt. Ltd. | Finalist | ||||||||||||||||||||
69 | 11 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | 5 Star Mush Detector | Mondelez India Pvt. Ltd. | Finalist | ||||||||||||||||||||
70 | 12 | Ogilvy Group India | MTR Chutney Powder | MISATTRIBUTION BY DESIGN | MTR Foods Pvt. Ltd. | Finalist | ||||||||||||||||||||
71 | 13 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : ADFACTORS PR Contributing Agency 3 : Social Beat | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES | Fortune Foods | Finalist | ||||||||||||||||||||
72 | 14 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | REVIVING BONDING VIA REVIVING PLAY in Parent Child Relationship | Mondelez India Pvt. Ltd. | Finalist | ||||||||||||||||||||
73 | 15 | Ogilvy Group India Contributing Agency 1 : Interactive Avenues Pvt. Ltd. Contributing Agency 2 : WLDD Private Limited Contributing Agency 3 : Nian Media Private Limited (Behindwoods) | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK | ITC Limited | Finalist | ||||||||||||||||||||
74 | 16 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Schbang Digital Solutions Pvt. Ltd. | Center Fruit | Breaking the Barrier: Center Fruit's ₹2 Confectionary Conquest | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist | ||||||||||||||||||||
75 | ||||||||||||||||||||||||||
76 | 12. Government & Institutional | |||||||||||||||||||||||||
77 | NO SHORTLIST | |||||||||||||||||||||||||
78 | ||||||||||||||||||||||||||
79 | 13. Healthcare Products | |||||||||||||||||||||||||
80 | 1 | DDB Mudra Group | I-activ Menstrual Cup | Cup Talk: Trust Your Sis! | Piramal Pharma Ltd. | Gold | ||||||||||||||||||||
81 | 2 | Havas Worldwide | Durex - Real Feel | Not a condom | Reckitt (India) Ltd. | Gold | ||||||||||||||||||||
82 | 3 | The Womb Communications | Vicco Vajradanti | Are shortcomings really taboo? | Vicco Labs | Silver | ||||||||||||||||||||
83 | 4 | McCann Worldgroup India Contributing Agency 1 : Schbang Digital Solutions Pvt. Ltd. | Dabur Chyawanprash | Fighting India's jugaad against everyday health issues | Dabur India Limited | Silver | ||||||||||||||||||||
84 | 5 | Grey Worldwide Pvt. Ltd. | Sensodyne | Sensodyne, Stories of Sensitivity | Haleon (GSK Consumer) | Bronze | ||||||||||||||||||||
85 | 6 | Weber Shandwick (Switzerland) Contributing Agency 1 : Media 42 | Femoston | The Next Chapter | Abbott | Finalist | ||||||||||||||||||||
86 | 7 | The Womb Communications | Cofsils | Killing the Itch | Cipla Health Limited | Finalist | ||||||||||||||||||||
87 | 8 | McCann Worldgroup India | Ceregrow | Making the invisible visible | Nestle India Limited | Finalist | ||||||||||||||||||||
88 | 9 | Ogilvy Group India | Titan Eyeplus | FROM BREAKING BAD TO BREAKING GOOD | Titan Company Limited | Finalist | ||||||||||||||||||||
89 | ||||||||||||||||||||||||||
90 | 14. Healthcare Services | |||||||||||||||||||||||||
91 | 1 | DENTSU CREATIVE INDIA | Orange Health | HOW FRESH IS YOUR BLOOD? | ORANGE HEALTH | Silver | ||||||||||||||||||||
92 | 2 | MullenLowe Lintas Group, India | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION | Britannia Industries Ltd. | Finalist | ||||||||||||||||||||
93 | 3 | McCann Worldgroup India | Dr. Reddy's | A mirror that changed the way people looked at diabetes | Dr. Reddy's Laboratories Ltd. | Finalist | ||||||||||||||||||||
94 | ||||||||||||||||||||||||||
95 | 15. Home Furnishings & Appliances | |||||||||||||||||||||||||
96 | 1 | MullenLowe Lintas Group, India | Aquaguard | Aquaguard revives the category by redefining an age-old habit. | Eureka Forbes | Silver | ||||||||||||||||||||
97 | 2 | Contract Advertising | Godrej Interio | For the Great Indian Family | Godrej Interio | Finalist | ||||||||||||||||||||
98 | ||||||||||||||||||||||||||
99 | 16. Household Supplies | |||||||||||||||||||||||||
100 | 1 | BBDO India | Ariel | See the Signs of Silent Separation #ShareTheLoad | Procter & Gamble | Finalist | ||||||||||||||||||||