Simple SaaS MRR Spreadsheet Model
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Month #
Visitors
Trials
New Customers
New Revenue
Current Customers
Recurring Revenue
Total Customers
Total Revenue
Variables
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1100010025$4750$025$475ModelBestProbableWorst
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2102010226$48521$40447$888Monthly Visitors Currently1,000
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3104010426$49440$75566$1,249Monthly Visitor Growth2%
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4106110627$50456$1,06282$1,566Visitor to Trial %10%10%10%5%
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5108210827$51470$1,33197$1,845Trial to Paid %25%30%25%20%
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6110411028$52483$1,568110$2,093
Avg Rev Per Customer Per Month
$19
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7112611328$53594$1,779122$2,314Monthly Churn %15%10%15%20%
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8114911529$546104$1,967132$2,512MRR at 2 Years$4,438$4,363$3,106$970
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9117211729$557112$2,136142$2,692
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10119512030$568120$2,288150$2,856
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11121912230$579128$2,428158$3,007
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12124312431$591135$2,556166$3,146
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13126812732$602141$2,674172$3,277
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14129412932$614147$2,785179$3,400
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15131913233$627152$2,890185$3,516
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16134613534$639157$2,989191$3,628
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17137313734$652162$3,084197$3,736
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18140014035$665167$3,176202$3,841
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19142814336$678172$3,265208$3,943
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20145714636$692176$3,352213$4,044
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21148614937$706181$3,437218$4,143
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22151615238$720185$3,521223$4,241
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23154615539$734190$3,605228$4,340
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24157715839$749194$3,689234$4,438
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PS: If you're reading this, I'd love to say hey: matthew.h.mazur@gmail.com.
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Sheet1
 
 
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