Entrepreneurial Journalism Programs in Universities


1	Country	University	Program	Description	Dates	Contact/Source	Funding	Other Info

2	Canada	University of King's College (http://www.ukings.ca/master-journalism)	Specialization in a one year master's program	The new ventures stream is for journalists who want to develop a full or part-time freelance practice, launch an entirely new journalism outlet, or create projects within an established media organization. Students will learn how to identify markets, raise start-up funds, and write business plans.		Kelly Toughill, http://ukings.ca/kelly-toughill
3	Contact Donica Mensing (dmensing@unr.edu) if you would like access to the spreadsheet to update information. Thanks for helping make it more complete!
4	Denmark	Centre for Journalism, University of Denmark	Individual course on the MA program in Journalism ("Journalistic Lab", J-Lab)	The course has dual purposes. First, it aims at strengthening the students' understanding of the entrepreneurs and organizations that are currently shaping journalism, media, and communication. Second, it aims at enabling the students to develop themselves one or more journalistic tools or methods. For both purposes, practical as well as theoretical approaches will be applied, providing the students with the best possible conditions for shaping their own professional career as well as improving journalism in the digital age. (Syllabus to come.)	September, 2014 (will be re-iterated annually)	Aske Kammer (kammer@journalism.sdu.dk; www.AskeKammer.dk)
5	Mexico	University of Guadalajara	Online master's degree in digital journalism with a focus on entrepreneurship	The program immerses high ranking news media executives in the use of strategy, innovation, marketing, demographics, journalism values and other critical approaches to help resolve challenges confronting their organizations and create long-term performance and change within their organizations.	January 2012 with 20 students	Rosalia Orozco
6	Spain	University Miguel Hernández, Alicante	Master's Program in Innovation in Journalism	El Máster en Innovación en Periodismo se ha diseñado para ayudarte a detectar oportunidades y necesidades en Internet, para que aprendas a conocer mejor a tu audiencia, para que descubras cuáles son los contenidos emergentes y para que hagas viable y atractivo tu propio proyecto.	Next program: October 2014 to June 2015	Miguel Carvajal, Área de Periodismo, Dpto. Ciencias Sociales y Humanas, mcarvajal@umh.es (See http://mip.umh.es/)
7	UK	University of Central Lancashire, School of Journalism, Media and Communication		The MADE project aims to equip digital entrepreneurs from Europe and the Middle East with the cutting-edge knowledge and skills required to start up innovative new journalistic enterprises in the public interest - as well with competencies and the networks that are essential to sustain them.
8	UK	City University London	Individual module; part of MA Journalism degree	This module provides the knowledge and experience that enables our journalism MA graduates to navigate turbulent economic times, equipped with the skills, attributes, behaviours and insights to become media entrepreneurs. In addition to reading about, and interviewing, successful entrepreneurs, students work in teams to develop a project proposal for a start-up journalism product or service, which they pitch to a ‘dragon’s den’ panel of experts at the end of the term.	2011 to present	Jane B. Singer
9	US	American University, School of Communication	Masters in Media Entrepreneurship (also hosts the J-Lab)	This is a 10-course, 30-credit curriculum over 20 months aimed at the working professional who is interested in either developing his or her own idea into an entrepreneurial venture or building an intrapreneurial project for a current employer. Classes meet one night a week and every other Saturday. Courses include entrepreneurship and innovation, communication law, media technology management, finance and marketing.	2012 to present	Amy Eisman (see also this article from PBS MediaShift: http://www.pbs.org/mediashift/2014/07/teaching-entrepreneurship-steps-to-setting-up-a-partnership/)		See also this article about the program from PBS MediaShift: http://www.pbs.org/mediashift/2014/07/teaching-entrepreneurship-steps-to-setting-up-a-partnership/
10	US	Arizona State University, Walter Cronkite School of Journalism and Mass Communication	Knight Center for Digital Media Entrepreneurship, and New Media Innovation Lab	The Knight Center For Digital Media Entrepreneurship is devoted to the development of new media entrepreneurship and the creation of innovative digital media products. The New Media Innovation Lab is a research and development program designed to help media companies create new and exciting multimedia products. A course in entrepreneurial journalism is offered by Dan Gillmor, director of the Knight Center.	2008 to present	Dan Gillmor and Retha Hill http://cronkite.asu.edu/experience/knight.php	$1.14 million from the Knight Foundation and Kaufman Foundation
11	US	City University of New York, Graduate School of Journalism	Tow-Knight Center for Entrepreneurial Journalism	CUNY offers a one-semester Advanced Certificate program and a Master of Arts degree in Entrepreneurial Journalism. "Our goal is to help create a sustainable future for quality journalism. We believe that future will be shaped by entrepreneurs who develop new business models and innovative projects – either working on their own, with startups, or within traditional media companies." Courses include New Business Models, News and New Business Incubation, Fundamentals of Business. Jeremy Caplan's Entrepreneurial course can be viewed (and registered for) here: http://newjournalism.towknight.org (starting July 8, 2013). Applications for the advanced certificate program here: towknight.org/apply	The Tow Center was established in 2010; Jarvis began teaching entrepreneurial courses at CUNY in 2006.	Jeff Jarvis	The Tow Foundation ($3 million), the John S. and James L. Knight Foundation ($3 million) and the McCormick Foundation
12	US	Columbia University Graduate School of Journalism	Punch Sulzberger Program plus, Business of Journalism course	This program focuses on developing entrepreneurial success within existing media organizations. Editorial and business-side news executives work on a project essential to their company with business coaches for a year.	2006	Bill Grueskin	$4 million gift from the sisters of A.O. "Punch" Sulzberger
13	US	Creighton University	Individual course	JRM 599: This project-based capstone is for journalism seniors in the news, advertising, public relations tracks. The course explores entrepreneurship and innovation in a media landscape that is constantly evolving. The course focuses on concepts of entrepreneurship and new media business models. Each student will research, design and pitch an entrepreneurial idea that integrates content from his or her major courses with new content on entrepreneurship		Carol Zuegner
14	US	New York University, Arthur L. Carter Journalism Institute	Individual course	In this seminar students will learn the basics of journalistic entrepreneurism: brand management, basic web design (mainly user scenarios, information flow and database modeling), the use of social media platforms, how to develop business models, innovate within an existing company, and attract capital.	Spring 2012	Adam Penenberg
15	US	Northwestern University, Medill School of Journalism	Medill School of Journalism Innovation Projects	Medill graduate students participate in pioneering innovation projects, working in an immersive team setting to solve real problems for and with the media industry. The tumultuous changes transforming the media business make these projects increasingly relevant – for media companies and for students who apply their entrepreneurial spirit and experience the process of new-product development.	Media product development has been taught at Medill for 30 years, according to the university web site and professor Rich Gordon	Rich Gordon/Janice Castro
16	US	Stanford University, Graduate Program in Journalism	Individual course	DME (Comm 240) pushes the envelope and examines entrepreneurial nature of the power shift in the news business. What does it mean for journalists, media practitioners, entrepreneurs and technologists? Students work in small, interdisciplinary teams to conceptualize, prototype and launch sustainable digital media ventures.		Ann Grimes/http://www.youtube.com/watch?feature=player_embedded&v=96ZfsWQYUpM
17	US	University of California, Berkeley, Graduate School of Journalism	Individual course	Entrepreneurial Journalism: While disruptive changes in technology, consumer behavior and economics are challenging the media that traditionally supported journalism, the very same forces have created enormous opportunities to develop innovative new products and technologies to inform the public. This class will help students refine and advance their own ideas for innovative journalistic and other information-delivery projects. Projects may cover any or all media and may be envisioned as either for- profit or not-for-profit ventures.	Spring 2013	Alan Mutter
18	US	University of Maryland, Philip Merrill College of Journalism	Individual course	New media entrepreneurship is offered as part of the graduate certificate in Multimedia Journalism		http://www.merrill.umd.edu/journalism-certificate
19	US	University of Massachusetts, Amherst	Individual course	Students develop their own information-based digital business and compete in a pitch competition at the end of the semester.		BJ Roche
20	US	University of Memphis	Graduate certificate in Entrepreneurial Journalism	The entrepreneurial journalism certificate program and its courses are designed to prepare and equip students with innovative thinking and entrepreneurial skills that they can use to either start their own business or that they can bring with them into a legacy news organization. In the J7100 class, "students throughout the semester work in groups where they pitch their ideas for a start-up business, talk with potential customers to see if there is a market, develop a market strategy, and ultimately try to sell their idea to investors.		Carrie Brown
21	US	University of Minnesota, School of Journalism and Mass Communication	Individual course	JOUR 4991: The course focuses on the ways that journalists can act entrepreneurially to develop new and unexpected markets for their work -- from smart phone apps to new products and services. Students will learn about successful business models, the art of adapting and re-purposing stories and beats for entrepreneurial purposes, the management and marketing of a journalistic brand, funding sources and the creation of business plans.		Brendan Watson
22	US	University of Southern California, Annenberg School	Knight Digital Media Center; the Media, Economics and Entrepreurship Center; and the Annenberg Innovation Lab	The Knight Digital Media Center held one-week seminars for 12 digital entrepreneurs for three years; now they are providing online resources and customized digital strategies. They help organizations and community leaders develop digital skills and strategies for the 21st Century. The Media, Economics and Entrepreneurship Center examines the evolution of business models in industries such as journalism, music and television as they are reshaped by technology. The Annenberg Innovation Lab is a space where students, faculty, researchers and business entrepreneurs can collaborate on projects that have practical application and social impact.	2008 to present	Vikki Porter	In addition to the Knight Foundation, support for KDMC comes from The Patterson Foundation, The McCormick Foundation and consulting services to news and community organizations.
23	US	University of Missouri School of Journalism	Entrepreneurial Journalism (interdisciplinary), also the Reynolds Journalism Institute	Entrepreneurial journalism is an interest area option for undergraduates. More and more of today’s journalism students will go to work in non-traditional news organizations, start their own businesses or freelance. Students in this interest area will learn about current markets in journalism and what audiences want. They also will study the relative marketability of content. Students will learn the market value of their own work, how to build their own brands and how to market. \| In addition, the Reynolds Journalism Institute funds fellows to develop entrepreneurial ideas over the course of an academic year.		http://www.rjionline.org/ and http://journalism.missouri.edu/overlay-content/entrepreneurial-journalism-interdisciplinary/
24	US	Georgetown University Master's in Professional Studies-Journalism	Entrepreneurial Journalism	This course focuses on the distribution and monetization of content. We examine the core business concepts of the evolving media landscape to help students understand how to develop and evaluate entrepreneurial pursuits in journalism. The coursework involves a broad examination of issues affecting media careers, as well as a specific focus on a subject area of the student’s choosing. Students learn - through reading, analysis and experimentation – how to drive their own success or to maximize their opportunities within a larger organization. The final project consists of a detailed competitive analysis and formal business plan outlining audience, content and monetization strategies.	2009 to present	Amy L. Kovac-Ashley, assistant dean
25	US	University of Washington, Department of Communication	Individual course and hyperlocal website, the Seattle Globalist	Entrepreneurial Journalism Practicum - Students independently research, pitch, report, produce and publish online journalism on the course website and, if accepted, on local entrepreneurial journalism sites. They study the elements of entrepreneurial journalism – economic models, values, tone, participants, ethics – and articulate new opportunities in the field. They embody entrepreneurial values through exploring opportunities in journalism outside of the traditional newsroom.	January 2010 to present	Jessica Partnow @partnowjess, @SeaStute and @AlexStonehill
26	US	School of Journalism and Mass Communication, University of North Carolina at Chapel Hill	Reese News Lab	The Reese News Lab focuses on developing and testing new ideas for the media industry. Undergraduate and graduate students learn about the state of the news industry, pitch product ideas, conduct user testing and develop prototypes. The students are required to document their work throughout their projects, compiling their research, results and recommendations on the viability of their product ideas. Students do not receive course credit; instead they work in the lab year-round as paid and unpaid interns	2010 to present	Contact/Source: John Clark/Sara Peach \| www.reesenewslab.org	$4.1 million from the estate of alum Reese Felts
27	US	University of Texas, Austin	Individual course (graduate)			Robert Quigley
28	US	S. I. Newhouse School, Syracuse University, New York	Individual course	The course, "Creating the Next News Startup," creates a foundation for success in the rapidly changing news and civic-media ecosystem. It provides an overview of the major changes to the journalism industry in the past 15 years, including the creative disruption brought on by the Internet, mobile and now wearable computing, and helps you learn to be a proactive change agent in journalism. (http://journovation.syr.edu/nnstart/)		Daniel R Pacheco <drpachec@syr.edu>
29	US	S. I. Newhouse School, Syracuse University, New York	Center (Newhouse Center for Digital Media Entrepreneurship)	The Center for Digital Media Entrepreneurship provides courses, coaching, and connections to encourage Newhouse students to start businesses and identify new career opportunities in a fast-changing media industry. Located in the S.I. Newhouse School of Public Communications at Syracuse University, the Center teaches digital media trends, business modeling, and the latest in venture development. The work of the Center is reinforced through one-on-one coaching and supporting resources both on- and off-campus, including: mentoring, team development, and assistance with legal, funding, technology, and management issues.		Sean Branagan (http://www.newhousestartups.com/about/sean-branagan/)
30	US	University of South Florida, St. Petersburg	DIgital Journalism and Design, a fully online master's degree in the Department of Journalism and Media Studies	The Entrepreneurial journalism section will lead creative minds through a multi-media focus to compete in the marketplace as freelancers and business leaders. Real-world media partnerships and competitive start-ups will be developed on the strength of audience demand for competitive delivery of the news. Lectures by nationally known experts in journalism will allow students to interact online through webinars designed to successfully teach hands-on trends for building and managing a media business.		Program Director: Mark J. Walters http://djd.usfsp.edu/courses/entrepreneurial-journalism
31
32	Contact Donica Mensing (dmensing@unr.edu) if you would like access to the spreadsheet to update information. Thanks for helping make it more complete!