Entrepreneurial Journalism Programs in Universities
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CountryUniversityProgramDescriptionDatesContact/SourceFundingOther Info
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CanadaUniversity of King's College (http://www.ukings.ca/master-journalism)Specialization in a one year master's programThe new ventures stream is for journalists who want to develop a full or part-time freelance practice, launch an entirely new journalism outlet, or create projects within an established media organization. Students will learn how to identify markets, raise start-up funds, and write business plans. Kelly Toughill, http://ukings.ca/kelly-toughill
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Contact Donica Mensing (dmensing@unr.edu) if you would like access to the spreadsheet to update information. Thanks for helping make it more complete!
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DenmarkCentre for Journalism, University of DenmarkIndividual course on the MA program in Journalism ("Journalistic Lab", J-Lab)The course has dual purposes. First, it aims at strengthening the students' understanding of the entrepreneurs and organizations that are currently shaping journalism, media, and communication. Second, it aims at enabling the students to develop themselves one or more journalistic tools or methods. For both purposes, practical as well as theoretical approaches will be applied, providing the students with the best possible conditions for shaping their own professional career as well as improving journalism in the digital age. (Syllabus to come.)September, 2014 (will be re-iterated annually)Aske Kammer (kammer@journalism.sdu.dk; www.AskeKammer.dk)
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MexicoUniversity of GuadalajaraOnline master's degree in digital journalism with a focus on entrepreneurshipThe program immerses high ranking news media executives in the use of strategy, innovation, marketing, demographics, journalism values and other critical approaches to help resolve challenges confronting their organizations and create long-term performance and change within their organizations.January 2012 with 20 studentsRosalia Orozco
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SpainUniversity Miguel Hernández, AlicanteMaster's Program in Innovation in JournalismEl Máster en Innovación en Periodismo se ha diseñado para ayudarte a detectar oportunidades y necesidades en Internet, para que aprendas a conocer mejor a tu audiencia, para que descubras cuáles son los contenidos emergentes y para que hagas viable y atractivo tu propio proyecto.Next program: October 2014 to June 2015Miguel Carvajal, Área de Periodismo, Dpto. Ciencias Sociales y Humanas, mcarvajal@umh.es (See http://mip.umh.es/)
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UKUniversity of Central Lancashire, School of Journalism, Media and CommunicationThe MADE project aims to equip digital entrepreneurs from Europe and the Middle East with the cutting-edge knowledge and skills required to start up innovative new journalistic enterprises in the public interest - as well with competencies and the networks that are essential to sustain them.
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UKCity University LondonIndividual module; part of MA Journalism degreeThis module provides the knowledge and experience that enables our journalism MA graduates to navigate turbulent economic times, equipped with the skills, attributes, behaviours and insights to become media entrepreneurs. In addition to reading about, and interviewing, successful entrepreneurs, students work in teams to develop a project proposal for a start-up journalism product or service, which they pitch to a ‘dragon’s den’ panel of experts at the end of the term.2011 to presentJane B. Singer
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USAmerican University, School of CommunicationMasters in Media Entrepreneurship (also hosts the J-Lab)This is a 10-course, 30-credit curriculum over 20 months aimed at the working professional who is interested in either developing his or her own idea into an entrepreneurial venture or building an intrapreneurial project for a current employer. Classes meet one night a week and every other Saturday. Courses include entrepreneurship and innovation, communication law, media technology management, finance and marketing.2012 to presentAmy Eisman (see also this article from PBS MediaShift: http://www.pbs.org/mediashift/2014/07/teaching-entrepreneurship-steps-to-setting-up-a-partnership/)See also this article about the program from PBS MediaShift: http://www.pbs.org/mediashift/2014/07/teaching-entrepreneurship-steps-to-setting-up-a-partnership/
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USArizona State University, Walter Cronkite School of Journalism and Mass CommunicationKnight Center for Digital Media Entrepreneurship, and New Media Innovation LabThe Knight Center For Digital Media Entrepreneurship is devoted to the development of new media entrepreneurship and the creation of innovative digital media products. The New Media Innovation Lab is a research and development program designed to help media companies create new and exciting multimedia products. A course in entrepreneurial journalism is offered by Dan Gillmor, director of the Knight Center.2008 to presentDan Gillmor and Retha Hill http://cronkite.asu.edu/experience/knight.php $1.14 million from the Knight Foundation and Kaufman Foundation
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USCity University of New York, Graduate School of JournalismTow-Knight Center for Entrepreneurial JournalismCUNY offers a one-semester Advanced Certificate program and a Master of Arts degree in Entrepreneurial Journalism. "Our goal is to help create a sustainable future for quality journalism. We believe that future will be shaped by entrepreneurs who develop new business models and innovative projects – either working on their own, with startups, or within traditional media companies." Courses include New Business Models, News and New Business Incubation, Fundamentals of Business. Jeremy Caplan's Entrepreneurial course can be viewed (and registered for) here: http://newjournalism.towknight.org (starting July 8, 2013). Applications for the advanced certificate program here: towknight.org/applyThe Tow Center was established in 2010; Jarvis began teaching entrepreneurial courses at CUNY in 2006.Jeff JarvisThe Tow Foundation ($3 million), the John S. and James L. Knight Foundation ($3 million) and the McCormick Foundation
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USColumbia University Graduate School of JournalismPunch Sulzberger Program plus, Business of Journalism courseThis program focuses on developing entrepreneurial success within existing media organizations. Editorial and business-side news executives work on a project essential to their company with business coaches for a year. 2006Bill Grueskin $4 million gift from the sisters of A.O. "Punch" Sulzberger
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USCreighton UniversityIndividual courseJRM 599: This project-based capstone is for journalism seniors in the news, advertising, public relations tracks. The course explores entrepreneurship and innovation in a media landscape that is constantly evolving. The course focuses on concepts of entrepreneurship and new media business models. Each student will research, design and pitch an entrepreneurial idea that integrates content from his or her major courses with new content on entrepreneurshipCarol Zuegner
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USNew York University, Arthur L. Carter Journalism InstituteIndividual course In this seminar students will learn the basics of journalistic entrepreneurism: brand management, basic web design (mainly user scenarios, information flow and database modeling), the use of social media platforms, how to develop business models, innovate within an existing company, and attract capital.Spring 2012Adam Penenberg
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USNorthwestern University, Medill School of JournalismMedill School of Journalism Innovation ProjectsMedill graduate students participate in pioneering innovation projects, working in an immersive team setting to solve real problems for and with the media industry. The tumultuous changes transforming the media business make these projects increasingly relevant – for media companies and for students who apply their entrepreneurial spirit and experience the process of new-product development.Media product development has been taught at Medill for 30 years, according to the university web site and professor Rich GordonRich Gordon/Janice Castro
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USStanford University, Graduate Program in JournalismIndividual courseDME (Comm 240) pushes the envelope and examines entrepreneurial nature of the power shift in the news business. What does it mean for journalists, media practitioners, entrepreneurs and technologists? Students work in small, interdisciplinary teams to conceptualize, prototype and launch sustainable digital media ventures.Ann Grimes/http://www.youtube.com/watch?feature=player_embedded&v=96ZfsWQYUpM
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USUniversity of California, Berkeley, Graduate School of JournalismIndividual courseEntrepreneurial Journalism: While disruptive changes in technology, consumer behavior and economics are challenging the media that traditionally supported journalism, the very same forces have created enormous opportunities to develop innovative new products and technologies to inform the public. This class will help students refine and advance their own ideas for innovative journalistic and other information-delivery projects. Projects may cover any or all media and may be envisioned as either for- profit or not-for-profit ventures.Spring 2013Alan Mutter
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USUniversity of Maryland, Philip Merrill College of JournalismIndividual course New media entrepreneurship is offered as part of the graduate certificate in Multimedia Journalismhttp://www.merrill.umd.edu/journalism-certificate
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USUniversity of Massachusetts, AmherstIndividual course Students develop their own information-based digital business and compete in a pitch competition at the end of the semester. BJ Roche
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USUniversity of MemphisGraduate certificate in Entrepreneurial JournalismThe entrepreneurial journalism certificate program and its courses are designed to prepare and equip students with innovative thinking and entrepreneurial skills that they can use to either start their own business or that they can bring with them into a legacy news organization. In the J7100 class, "students throughout the semester work in groups where they pitch their ideas for a start-up business, talk with potential customers to see if there is a market, develop a market strategy, and ultimately try to sell their idea to investors. Carrie Brown
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USUniversity of Minnesota, School of Journalism and Mass CommunicationIndividual course JOUR 4991: The course focuses on the ways that journalists can act entrepreneurially to develop new and unexpected markets for their work -- from smart phone apps to new products and services. Students will learn about successful business models, the art of adapting and re-purposing stories and beats for entrepreneurial purposes, the management and marketing of a journalistic brand, funding sources and the creation of business plans.Brendan Watson
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USUniversity of Southern California, Annenberg SchoolKnight Digital Media Center; the Media, Economics and Entrepreurship Center; and the Annenberg Innovation LabThe Knight Digital Media Center held one-week seminars for 12 digital entrepreneurs for three years; now they are providing online resources and customized digital strategies. They help organizations and community leaders develop digital skills and strategies for the 21st Century. The Media, Economics and Entrepreneurship Center examines the evolution of business models in industries such as journalism, music and television as they are reshaped by technology. The Annenberg Innovation Lab is a space where students, faculty, researchers and business entrepreneurs can collaborate on projects that have practical application and social impact.2008 to presentVikki PorterIn addition to the Knight Foundation, support for KDMC comes from The Patterson Foundation, The McCormick Foundation and consulting services to news and community organizations.
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USUniversity of Missouri School of JournalismEntrepreneurial Journalism (interdisciplinary), also the Reynolds Journalism InstituteEntrepreneurial journalism is an interest area option for undergraduates. More and more of today’s journalism students will go to work in non-traditional news organizations, start their own businesses or freelance. Students in this interest area will learn about current markets in journalism and what audiences want. They also will study the relative marketability of content. Students will learn the market value of their own work, how to build their own brands and how to market. | In addition, the Reynolds Journalism Institute funds fellows to develop entrepreneurial ideas over the course of an academic year.http://www.rjionline.org/ and http://journalism.missouri.edu/overlay-content/entrepreneurial-journalism-interdisciplinary/
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USGeorgetown University Master's in Professional Studies-JournalismEntrepreneurial JournalismThis course focuses on the distribution and monetization of content. We examine the core business concepts of the evolving media landscape to help students understand how to develop and evaluate entrepreneurial pursuits in journalism. The coursework involves a broad examination of issues affecting media careers, as well as a specific focus on a subject area of the student’s choosing. Students learn - through reading, analysis and experimentation – how to drive their own success or to maximize their opportunities within a larger organization. The final project consists of a detailed competitive analysis and formal business plan outlining audience, content and monetization strategies.2009 to presentAmy L. Kovac-Ashley, assistant dean
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USUniversity of Washington, Department of Communication Individual course and hyperlocal website, the Seattle GlobalistEntrepreneurial Journalism Practicum - Students independently research, pitch, report, produce and publish online journalism on the course website and, if accepted, on local entrepreneurial journalism sites. They study the elements of entrepreneurial journalism – economic models, values, tone, participants, ethics – and articulate new opportunities in the field. They embody entrepreneurial values through exploring opportunities in journalism outside of the traditional newsroom.January 2010 to presentJessica Partnow @partnowjess, @SeaStute and @AlexStonehill
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USSchool of Journalism and Mass Communication, University of North Carolina at Chapel HillReese News LabThe Reese News Lab focuses on developing and testing new ideas for the media industry. Undergraduate and graduate students learn about the state of the news industry, pitch product ideas, conduct user testing and develop prototypes. The students are required to document their work throughout their projects, compiling their research, results and recommendations on the viability of their product ideas. Students do not receive course credit; instead they work in the lab year-round as paid and unpaid interns2010 to presentContact/Source: John Clark/Sara Peach | www.reesenewslab.org$4.1 million from the estate of alum Reese Felts
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USUniversity of Texas, AustinIndividual course (graduate)Robert Quigley
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USS. I. Newhouse School, Syracuse University, New YorkIndividual courseThe course, "Creating the Next News Startup," creates a foundation for success in the rapidly changing news and civic-media ecosystem. It provides an overview of the major changes to the journalism industry in the past 15 years, including the creative disruption brought on by the Internet, mobile and now wearable computing, and helps you learn to be a proactive change agent in journalism. (http://journovation.syr.edu/nnstart/)Daniel R Pacheco <drpachec@syr.edu>
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USS. I. Newhouse School, Syracuse University, New YorkCenter (Newhouse Center for Digital Media Entrepreneurship) The Center for Digital Media Entrepreneurship provides courses, coaching, and connections to encourage Newhouse students to start businesses and identify new career opportunities in a fast-changing media industry. Located in the S.I. Newhouse School of Public Communications at Syracuse University, the Center teaches digital media trends, business modeling, and the latest in venture development. The work of the Center is reinforced through one-on-one coaching and supporting resources both on- and off-campus, including: mentoring, team development, and assistance with legal, funding, technology, and management issues.Sean Branagan (http://www.newhousestartups.com/about/sean-branagan/)
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USUniversity of South Florida, St. PetersburgDIgital Journalism and Design, a fully online master's degree in the Department of Journalism and Media StudiesThe Entrepreneurial journalism section will lead creative minds through a multi-media focus to compete in the marketplace as freelancers and business leaders. Real-world media partnerships and competitive start-ups will be developed on the strength of audience demand for competitive delivery of the news. Lectures by nationally known experts in journalism will allow students to interact online through webinars designed to successfully teach hands-on trends for building and managing a media business.Program Director: Mark J. Walters http://djd.usfsp.edu/courses/entrepreneurial-journalism
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Contact Donica Mensing (dmensing@unr.edu) if you would like access to the spreadsheet to update information. Thanks for helping make it more complete!
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