Analog Lead Playbook.xlsx

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4		Analog Lead Playbook
5		Day
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7	Switchboard	N/A	N/A	Start campaign by sending first SMS	Send SMS	Send SMS	Send SMS	Send SMS	Send SMS	Send SMS	Send SMS	Send SMS	End campaign by sending last SMS
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9	Agent	Dial lead 5-7 times Morning Afternoon Evening	Mass SMS list. Single dial leads. If they don't answer send No Engagement SMS 1	Enroll lead in campaign Single dial lead. If they don't answer send No Engagemnt SMS	Call at will and based on availabilty
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13	Best Practices
14	At any point if the lead responds and request text, pivot to Best Life/MP template SMS 1
15	When the lead engages, stop automation by clicking the red button or tag them "responded". Do not rely on the system, manully do these to items
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