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Hælan Herbs Social Media Content Ideas
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Note: Please don't delete any ideas. They can be used in future, in case of anything.
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Social Media Pages:
Instagram, Facebook....
Photo/ Video Sourcing:
https://drive.google.com/drive/folders/1PFpoyczhTUUX44A5GbwrNUe8yjxjkolW
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ThemesTypesNo.Content Idea (Title for the Content)Concept (Explain the look)Idea Description (Justify the idea)Reference/ Image Reference linkPIC
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Introduction postsIllustrative1Sneak peak Minimal and secretiveA simple vector of an ingredient that we use in our products.
Create anticipation by sharing teasers that highlight the launch
of an exciting new herbal brand without revealing too much.
Use intriguing visuals or cryptic captions to pique curiosity.
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Introduction posts
Illustrative+words2Brand valuesAbstract illustration with minimal text Placing our brand values behind a vector
illustration. Letting the audiences know about our brand value,
that communicates with the principles that resonate with our
target audience, by fostering trust, loyalty, and a deeper
connection with customers
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Introduction postsImage3Sneak peak Minimalistic style post with minimal graphic and photographContinuing from the first post we reveal our ingredient in an image
form. Revealing the ingredients that we use in our upcoming
kickstarter products
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Introduction postsImage4Herbal ingredient selectionCompilation of different photographical elements with minimal graphicShows the ingredients that we use in our products scattered in an
image. This offers a behind-the-scenes look and generates
excitement about what's to come.
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Introduction postsIllustrative (brand logo)5Haelan herbs logo Just the logo, minimalisticIntroducing the people with the Haelan Herb brand logo
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Introduction postsIllustrative6Show the texture and details of the
ingredients		Abstract graphical elements Texture patterns of agarwood is put in a neat arrangement and to establish brand identity
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Introduction postsIllustrative7HerbsImage with plain background and minimal
text		A herbal plant that is part of the ingredient of our products and to establish brand identity.
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Informative posts
Words with slight illustrations
8Introduction to Haelan HerbsParagraph text with sheer gradient patterned
graphical elements in background		Haelan Herbs text logo on the top , and a paragraph introducing
audience to the herbal brand		/
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Quotes/ AdviceImage+words9Quotes/ Advice"Let nature's wisdom guide you"A herbal plant/
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Product postsImage10Sneak peak of OUD essence oilStill life dramatic yet warm photographyShows the tip of the dropper and the top of the bottle.
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Product postsImage11Introduce the OUD essence oilStill life dramatic yet warm photographyFull display of the OUD essence oil
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Product postsImage12Applying OUD essence oil on skinStill life dramatic yet warm photographyA person's hand applying a small amount of OUD essense oil on the
skin
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Informative postsImage13OUD plantationHeartwarming photography of the plantation workersA herbal/ agarwood plantation with happy workers cultivating the
ingredients, to connect with audience's humanity and empathy, to show that our brand truly care for people. Includes information about our sourcing.
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Quotes/ AdviceIllustrative+words14Brand PhilosophyMessage in front of a visuals that represents brandFocuses on the brand philosophy message without overshadowing the bacground. This is to tell the consumers our brand philosophy so they are able to connect it with the products and rest of our brand mnessages/
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Informative postsIllustrative+words15InfographicAn infographic to go with the next lab image postA summarised infographic about the use of herbs/ OUD to show viewers the benefits and gain consumer trust
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Informative postsImage16Lab testInformation on our lab testing to give confidence to our consumers of the truth and research done on our products
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Product postsImage17Sneak peak of OUD incense stickShows the top part of the OUD incense sticks
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Product postsImage18Introduce the OUD incense stickFull display of OUD insence sticks and packaging
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Product postsImage19Burning OUD incense stickBurning OUD insence sticks with a box of it beside
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Transition PostsIllustrative / Image20Elements of the ingredients
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Informative posts Video21Mixing the ingredientsIngredients pouring into a bottle for the essence oil. Shows
transperancy, lets the audience see how each
product is crafted is made with the finest ingredients.		 https://www.youtube.com/watch?v=LCZcoeKeyGA
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Informative posts Images22Agarwood trees plantation (the bark)Shots of the agarwood tree bark. Information of agarwood in caption.
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Product postsImage23Sneak peak of OUD wood chipA few pieces of OUD wood chips
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Product postsImage24Introduce the OUD wood chipA few pieces of OUD wood chips with the packaging
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Product postsImage25Burning OUD wood chipBurning OUD wood chips where the smoke can be seen clearly.
Gives off a calming and soothing amostphere
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Product postsVideo26Teaser of the 3 new productsA compilation of the 3 products in a video
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Quotes/ AdviceIllustrative and words27/
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Informative postsVideo28
Ingredients sourcing / Production process
A short video showing what’s the process from start to finish or a short video about where we source our ingredients To give insights during the customer's considering stage. Showing them our brand is a quality and sustainable brand and we stand by our values in providing the best products possible.https://www.youtube.com/watch?v=NPzTwJEEgcQ
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Informative postsVideo29OUD tea making processClose up shots, food videography kind of video. Showing the process with just music and sound effectsTo inform people about the benefits of oud tea leaves and also act as a sneak peak on what new product is to come. https://www.youtube.com/watch?v=Kv1vQyrEOyA

https://www.youtube.com/watch?v=lgPQ6vZsK9w
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Transition PostsIllustrative30OUD tea leafA huge piece of OUD tea leaf
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Product postsImage31Sneak peak of OUD teaOUD Tea leaves scattered all over the table
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Product postsImage32Introduce the OUD teaOUD tea leaves with packaging
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Product postsImage33Brew OUD tea Pouring the OUD tea in a cup
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Informative posts Video34Follow us to the lab testA professional and classy video style, like VogueA tour in the lab.
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Transition postsIllustrative35HerbsMicroscopic image of herbs along with sceintific herbal information in the caption. To boost transparency in brand identity and shows that we are a brand based on science.
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Product postsImage36Sharing products with each otherTwo people sharing the products together. To give a sense of community and influence audience to buy our products as gift as well
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Product postsImage37Sneak peak of OUD hair oilShows the tip of the dropper and the top of the bottle.
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Product postsImage38Introduce the OUD hair oilFull display of the OUD hair oil
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Product postsImage39Applying OUD hair oil on scalpA person applying the OUD hair oil onto their hair
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Transition postsIllustrative40Agarwood patterns to continue the OUD Kickstarter aesthetic
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Quotes/ AdviceImage+words41/
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Product postsImage42All products compilationAll the products in one image
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Product postsVideo43All products compilationAll the products in one video
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Product postsImage44Sneak peak of subscription packageShows a small part of the package
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Product postsImage45Introduce the subscription packageReveal everything in the package
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Product postsVideo46Unboxing of subscription packageUnboxing video
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Introduction postsText + Illustration47Objective and PurposeText and graphics Sharing the objective and purpose of our brand so the audience understands what Haelan Herb is about
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Informative PostsGraphic + Illustration48What fits you? (Personalized Quiz Promotion)Illustration of herbs with text underneath as labels categorized in the type of health concernsA little brief of what type of herbal ingredients fit which type of issues. Almost like in astrology culture where based on what issues you have, here are ingredients that fit them. Example of health concerns would be dry skin, weak muscles, bad vision, low blood pressure, high blood pressure.
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ThemesNumberTypesNumber
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Introduction Posts8Videos6
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Informative Posts10Images25
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Product Posts21Illustrations/Graphics15
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Quotes/ Advice4
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Transition Posts4
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Kickstarter2
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