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Name of customerCompanyIndustryCompany infoRoleResponsibilitiesDepartment infoSize of teamGoals and KPIsPain pointsWhat they want to achieveMain benefit they getTop 3 things they need from your product typeWhat they were using previouslyPain points of the old solutionWhat triggered them to search out your solutionWhat's involved in the buying cycleWho's involved in the buying cycleWhat was their biggest reservationWhat would stop them from buying a product like yoursWhere do they hang out / who are their influencers / what media do they consume
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