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Stategies as outlined in EMPDesired ResultTactics (ACTION STEPS)Success (METRICS)Time FrameWorking DeadlinesResourcesResponsible Individual(s)EvaluationCorrective Action% Completion
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Increase strategic use of financial aid for optimal enrollmentIncrease the number of incoming freshmen qualifying for four-year micro scholarshipsIncrease communications to incoming freshmen via the micro scholarship portal related to earnings, FAFSA, resources for assistance. Training sessions provided to high school counselors. 75% increase in year one and 50% increase in subsequent yearsAnnual measurement each March 150% casual hire financial aid counselor and 10% admissions counselorSherrie PadillaYear One 371% increase. Provide Handout to High School Counselors.25%
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Increased communication and access to financial aid informationIncrease communication efforts related to financial aid availabilityUH Hilo implemented Financial Aid TV’s GetAnswers, an online library of over 600 short (60-90 seconds each) video clips that are accessible on demand, 24/7. GetAnswers videos communicate complex financial aid information to current and prospective students and parents in an easy to understand style. The videos cover a wide array of topics that include financial aid, financial literacy, loans, grants, scholarships and more. GetAnswers allows users to easily find pertinent videos through audience segmentation, categorization and related content. The Financial Aid office also sent 2018-19 Financial Aid award notices to student emails listed on the FAFSA in addition to their hawaii.edu email account.
10% increase annuallyAnnual measurement each March 1Annual fee of approximately $6,000 for the GetAnswers product. Currently UH Hilo and HawCC are the only two UH Campuses with GetAnswers. The product could be purchased by the UH System for all 10 campuses therefore reducing or eliminating the cost for UH Hilo.Sherrie PadillaFinancial Aid TV’s GetAnswers online video library usage by our constituents was 1,767 financial aid instructional videos watched by current students, prospective students, and parents in baseline year 1. The top audience segment is future students with an average of approximately 70% of the videos being watched by future students. Sending email award notices to FAFSA email accounts has doubled the number of award notices for 2018-19 at 3,488 emails.Added semi-monthly email reminders to FAFSA email accounts for students who submitted a FAFSA but not completed the financial aid process. Continue to promote the use of GetAnswers. Continue to develop additional points of communication with potential students.25%
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Adjusting awarding of institutional aid to support retentionDevelop Retention Grant ProgramContact and assist students who still owe an outstanding balance for the semester at the end of the 4th week of instruction. Students are encouraged to apply for and maximize financial aid. Once all other financial aid options are exhausted, students will be able to apply for a Retention Grant. Successful candidates receive assistance to pay financial obligations so they can be retained and enroll for the following semester.
Reducing financial obligations barrier to enrollment for the next semesterMeasurement each fall and spring semester50% casual hire financial aid employee; periodic updated list from Institutional Research officeSherrie PadillaThe total number of students on the Spring 2019 financial obligations list was 591. Many of the students paid their obligation before being contacted. The casual hire financial aid counselor contacted 166 of the students with remaining balances either by email or by phone. The content of the contacts included; encouraging those who had not applied for financial aid to apply, assisting students who had applied for financial aid but had not completed the process to do so, and exploring additional sources of financial aid for those students who already had financial aid awards. Of the 166 contacted, 45 eventually paid their balance to remove their hold.
Students who had exhausted all sources of financial aid and were still unable to pay were given the opportunity to apply for the Retention Grant. Sixteen (16) students applied for the Retention Grant and thirteen (13) were approved. The total amount of Retention Grant paid for Spring 2019 was $9,019


The total number of students on the Fall 2019 financial obligations list was 602. Many of the students paid their obligation before being contacted. The casual hire financial aid counselor contacted 172 of the students with remaining balances either by email or by phone. The content of the contacts included; encouraging those who had not applied for financial aid to apply, assisting students who had applied for financial aid but had not completed the process to do so, and exploring additional sources of financial aid for those students who already had financial aid awards. Of the 172 contacted, 84 eventually paid their balance to remove their hold.
Students who had exhausted all sources of financial aid and were still unable to pay were given the opportunity to apply for the Retention Grant. Seven (7) students applied for the Retention Grant and five (5) were approved. The total amount of Retention Grant paid for Fall 2019 was $4,761.75
Ongoing
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UH Hilo’s Education Advisory Board (EAB) Partnership - Reach a larger number of prospective studentsEngage in contract with EAB to purchase large volumes of names, and by identifying the right fit student and making effective contacts at critical times to saturate our primary and secondary markets.Launched EAB Application Marketing Campaign, delivering a series of email, web, social media, and print contacts to prospective freshman applicants, driving them to apply though a new mobile-friendly online application. This new online application was also designated on our website as our primary online application for all freshman applicants. To begin reaching students for Fall 2020 impact, the EAB Sophomore/Junior Search Campaign launched in January 2019. 152% increase in number of applications from prospective studentsSeptember 1, 2018 to July 31, 2019May 1 - National Intent to Enroll Day; July 1 - Fall 2019 application deadline for classified studentsChelsea Kay-Wong137% increase at the end of March 2019. This is expected to increase more in upcoming months.

140.5% increase in end of Fall 2019 total freshmen applications compare to Fall 2018 end of term total freshman applciations. 		This year, we have been trying to work more closely with EAB to determine more efficiencies for our department to process applications fasterand do more follow-up with students. 100% for Fall 2019
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CAS confirmed readmission policy for students who were academically dismissed. COBE and CNHS in process of doing the same.
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Fully implement texting communications for accepted studentsImplement text plans to accepted students, including at minimum 10 scheduled text messages per student for Fall term and 6 messages for Spring term. In late February the Admission launched our Fall 2019 texting campaign for accepted students. In total, the goal is to deliver text messages to 1,400 participating students for 2018-19 with an increase of 10 percent over each prior year’s target.February to August 2019An ongoing need for the long-term success of this program is an API or other software integration solution that will allow data to flow between Banner and the Signal Vine Platform. Our current manual upload process requires weekly data review and import, which is efficient and a burden on our overloaded communications staff.Chelsea Kay-WongBy mid-February, more than 6,000 text messages have been sent to more than 1200 accepted students, creating immediate and personal opportunities to address questions and remove barriers to enrollment.

As of 02/10/2020 we currently have 1,339 active participants. 		Throughout the next quarter, thousands of scheduled and responsive text messages will be sent, and the audience will grow by at least 200 participants.25%
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Fully implement Transfer CenterEstablishment of a Transfer Center to focus on work with prospective transfer students and campus offices to inform onboarding activities for transfer students.Hire a Transfer Center position, develop transfer services that focus on establishing and expanding orientation offerings for transfer students, in addition to engaging transfer students early with campus resources.Casual position hired, services in placeOctober 1, 2020 - hire, Spring 2021 soft launchJune 1 - SF-1, July 1 - begin search, October 1 - hire, January 2021 - services in place Position number and funding for positionFarrah-Marie Gomes25%
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Increase UH Community College Transfer Events/RecruitmentWork in partnership with UH community colleges to participate in transfer events throughout the year. Will also create mobile ads for the UH community colleges and select mainland campuses to expand marketing to prospective transfers.Amy Mckee joined the Admissions Office as our UHCC-focused Transfer Counselor on January 23, 2019.

Update: Jan 2020, Amy Mckee left our Admissions Office. Maria Vicente is now working to fill the gap. 		Funding to support additional travel and advertisement. The Admission Office recently secured a contract with NRCCA/Encoura for our second year of geo-fenced mobile ads, which will deliver ads encouraging admissions applications to mobile devices on community college campuses in Hawai’i and select western states.

Our campus no longer has the funding to continue the NRCCA advertisements for this coming year.		Chelsea Kay-WongSince her hire, Amy has made 18 recruitment visits to UHCC campuses; 8 of these visits were the 2019 UH Transfer Days. In that period all campuses received at least one visit, and all Hawai’i Island and O’ahu CC’s have recurring recruitment visits scheduled for the remainder of Spring 2019.

There are about 40 planned visits to the other campuses within UH system for the Spring 2020 term. Including transfer day visits which acounts for 10 of these visits as we are going to sites in addition to campuses. 		75%
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Increase number of 2+2 pathway availableThe campus will host a series of annual meetings with faculty and staff to create and/or refine 2+2 pathways between UH community colleges and UH Hilo. The first identified 2+2 articulation agreements and distance learning collaboration for degrees in Administration of Justice and Psychology are slated for 2018-19, with two 2+2 articulation agreements to be added every year until 2021.a) Meeting was held with Kanoe Lambert, Hawaiʻi CC Pathways Coordinator to discuss potential candidates for 2+2 agreements. b) AJ and Sociology were identified as the two potential agreements to work on at current. Hawaiʻi CC is most interested in collaborating on majors that they currently have Liberal Arts concentrations in. c) AJ: 2+2 map has been created and sent back to HawCC, Department Chair and a meeting is being scheduled to discuss the agreement. d) SOC: UH Hilo OVCAA office met with the Department Chair, and is working on an updated map to share with all parties. e) Psychology, while originally scheduled for this year, already has developed a 2+2 pathway map, the map was distributed to students at the UHCC transfer days.Goal: 2 new 2+2 pathways per AYSpring and Summer 2019AJ and SOC(?) with HawCC to be completed by mid Fall semester 2019. None, use of existing personnelShelby Wong1. 2+2 Agreement with Hawaii CC and COBE's Accounting and General Business BBA programs completed. 2. 2+2 with UH Maui College and UH Hilo AJ program routing for signatures. 3. Final meetings to be held between Hawaii CC and UH Hilo Natural Sciences BA and Education programs to be held soon. Continue to follow up with HawCC Pathway coordinator. Follow up with UH Maui College AJ department. 75%
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